Marketing in the 21st Century - Chapter 1 Practice Quiz

Question 1 of 15

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Which activity is a central aspect of the definition of marketing?

Select one of the following:

  • Manufacturing

  • Outsourcing

  • The exchange process

  • Selling

Question 2 of 15

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During the production era of marketing,

Select one of the following:

  • businesses increase supply to keep up with demand.

  • research becomes necessary to determine consumer desires and needs.

  • consumer research and analysis are integrated into
    all efforts.

  • business manufactures and sells products without
    first determining consumer desires.

Question 3 of 15

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The current era is known as the

Select one of the following:

  • Internet era.

  • marketing company era.

  • post-industrial era.

  • sales era.

Question 4 of 15

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A value-based philosophy is a key component of

Select one of the following:

  • barter.

  • a selling philosophy.

  • mass marketing.

  • the marketing concept.

Question 5 of 15

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A consumer orientation does not usually focus on

Select one of the following:

  • market needs.

  • production capability.

  • planning.

  • goals.

Question 6 of 15

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Although the marketing concept enables an organization to analyze, maximize, and satisfy consumer demand, it should be realized that the concept

Select one of the following:

  • is only a theory.

  • does not apply to nonprofit organizations.

  • is only a guide to planning.

  • is unnecessary in a competitive marketplace.

Question 7 of 15

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The last step for a firm that practices a marketing philosophy is

Select one of the following:

  • feedback.

  • consumption.

  • consumer satisfaction.

  • relationship marketing.

Question 8 of 15

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Customer service activities are

Select one of the following:

  • unidentifiable, but relatively tangible.

  • unimportant to consumers.

  • identifiable, but relatively intangible.

  • unrelated to the success of goods and services.

Question 9 of 15

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Workers can “break the rules” to honor customer requests with

Select one of the following:

  • motivated marketing.

  • employee empowerment.

  • a selling philosophy.

  • power selling.

Question 10 of 15

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Which statement is incorrect?

Select one of the following:

  • Customer service has a large effect on customer
    satisfaction.

  • Consumers today have many mechanisms by
    which to complain.

  • Consumers today are more satisfied with customer
    service than ever before.

  • Employee empowerment often leads to greater
    customer satisfaction.

Question 11 of 15

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The degree to which there is a match between customer expectations and the actual performance of a good or service is known as

Select one of the following:

  • customer service.

  • consumer marketing.

  • marketing functionality.

  • customer satisfaction.

Question 12 of 15

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Which statement about relationship marketing is correct?

Select one of the following:

  • It places an emphasis on customer loyalty.

  • It is short-run oriented.

  • It cannot be conducted with final consumers.

  • It is not a good policy for nonprofit organizations.

Question 13 of 15

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According to some estimates, marketing costs can be as high as what percentage of a firm’s sales?

Select one of the following:

  • 10 percent

  • 20 percent

  • 40 percent

  • 50 percent

Question 14 of 15

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Basic marketing functions

Select one of the following:

  • can be eliminated in most situations.

  • are usually performed by one party.

  • can be organized with only direct marketing.

  • can be shifted and shared.

Question 15 of 15

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Marketing directly to customers would often require a company to

Select one of the following:

  • seek a marketing specialist.

  • make or sell complementary products.

  • eliminate many marketing functions.

  • share distribution of high-volume sales items.

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Marketing in the 21st Century - Chapter 1 Practice Quiz

cdimock
Quiz by , created over 1 year ago

Chapter 1 Practice Quiz

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cdimock
Created by cdimock over 1 year ago
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