Strategic Media Planning

Question 1 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

, , , and influence the pricing of ads on television.

Question 2 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

, , , and influence pricing of ads on the radio.

Question 3 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

The , the print's , and influence the pricing of ads in print.

Question 4 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

and influence the price of ads on the internet.

Question 5 of 43

Medal-premium 1

Fill the blank space to complete the text.

CPM stands for .

Question 6 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

CPP stands for , and relates to .

Question 7 of 43

Medal-premium 1

Fill the blank space to complete the text.

Local advertising accounts for of the total advertising found on the radio for a given DMA.

Question 8 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

Print audience measurement consists of plus .

Question 9 of 43

Medal-premium 1

Fill the blank space to complete the text.

are the busiest, and therefore most expensive, dayparts on radio.

Question 10 of 43

Medal-premium 1

Fill the blank space to complete the text.

has the highest viewership, and therefore is the most expensive, daypart on television.

Question 11 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

, , and are three aspects that influence the creative unit in print media.

Question 12 of 43

Medal-premium 1

Fill the blank space to complete the text.

CPC stands for .

Question 13 of 43

Medal-premium 1

Fill the blank space to complete the text.

is considered the print equivalent of broadcast ratings.

Question 14 of 43

Medal-premium 1

Fill the blank space to complete the text.

The goal of the media mix is .

Question 15 of 43

Medal-premium 1

Fill the blank space to complete the text.

The most important aspect of measuring media impact is .

Question 16 of 43

Medal-premium 1

Fill the blank space to complete the text.

ADS stands for .

Question 17 of 43

Medal-premium 1

Fill the blank space to complete the text.

maintains the highest reach of all mediums.

Question 18 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

A -
I -
D -
A -

Question 19 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

Percentages can be expressed as , , or .

Question 20 of 43

Medal-premium 1

Fill the blank space to complete the text.

HUT stands for .

Question 21 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

Index = / x

Question 22 of 43

Medal-premium 1

Fill the blank space to complete the text.

Guaranteed circulation of the publication on which ad rates are based is the .

Question 23 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

ABC stands for and is used to measure circulation of publications.

Question 24 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

BPA stands for and is used to measure circulation of and publications.

Question 25 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

Impression refers to with or to an advertisement in a media vehicle.

Question 26 of 43

Medal-premium 1

Fill the blank space to complete the text.

refers to the sum total of exposures/contact with an advertisement in a media vehicle.

Question 27 of 43

Medal-premium 1

Fill the blank space to complete the text.

is a percentage of all HUT watching a show at a given time.

Question 28 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

Ratings = x

Question 29 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

GRPs stands for , and refers to the across a TV media schedule.

Question 30 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

TRPs stands for , and refers to GRP but takes into account what percentage of the audience is in the advertiser's .

Question 31 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

Reach equates to total media vehicles with insertions.

Question 32 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

Frequency equates to total media vehicles with insertions.

Question 33 of 43

Medal-premium 1

Fill the blank space to complete the text.

Nielsen calculates website ratings with RDD, which stands for .

Question 34 of 43

Medal-premium 1

Fill the blank space to complete the text.

In radio, the total number of unique listeners in a given period is called .

Question 35 of 43

Medal-premium 1

Fill the blank space to complete the text.

In radio, AQH stands for .

Question 36 of 43

Medal-premium 1

Fill the blank space to complete the text.

In radio, TSL stands for .

Question 37 of 43

Medal-premium 1

Fill the blank space to complete the text.

The estimated number of people in a publication's audience is the .

Question 38 of 43

Medal-premium 1

Fill the blank space to complete the text.

A print's refers to subscribers, newsstand buyers, and their households.

Question 39 of 43

Medal-premium 1

Fill the blank space to complete the text.

A print's audience refers to those who have read a particular publication through a member of the primary audience (i.e. hair salons, doctors offices, friends' houses).

Question 40 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

refers to a print publication's primary audience and pass-along readers, while refers to a print publication's cumulative audience measured across multiple issues.

Question 41 of 43

Medal-premium 1

Fill the blank spaces to complete the text.

National, state and local DOTs that contribute actual traffic data to determine total possible provide out-of-home .

Question 42 of 43

Medal-premium 1

Fill the blank space to complete the text.

DOT info combined with MRI and U.S. Census data for out-of-home is called .

Question 43 of 43

Medal-premium 1

Fill the blank space to complete the text.

Simulations of the in-vehicle experience with ads using eye tracking and other measures for out-of-home are called .

Icon_fullscreen

Strategic Media Planning

Maren Myslinski
Quiz by , created about 1 year ago

Strategic Media Planning quiz for Test #2 on chapters 5,6,7,8

Eye 2
Pin 0
Balloon-left 0
Tags
Maren Myslinski
Created by Maren Myslinski about 1 year ago
Close