, , , and influence the pricing of ads on television.
, , , and influence pricing of ads on the radio.
The , the print's , and influence the pricing of ads in print.
and influence the price of ads on the internet.
CPM stands for .
CPP stands for , and relates to .
Local advertising accounts for of the total advertising found on the radio for a given DMA.
Print audience measurement consists of plus .
are the busiest, and therefore most expensive, dayparts on radio.
has the highest viewership, and therefore is the most expensive, daypart on television.
, , and are three aspects that influence the creative unit in print media.
CPC stands for .
is considered the print equivalent of broadcast ratings.
The goal of the media mix is .
The most important aspect of measuring media impact is .
ADS stands for .
maintains the highest reach of all mediums.
Percentages can be expressed as , , or .
HUT stands for .
Index = / x
Guaranteed circulation of the publication on which ad rates are based is the .
ABC stands for and is used to measure circulation of publications.
BPA stands for and is used to measure circulation of and publications.
Impression refers to with or to an advertisement in a media vehicle.
refers to the sum total of exposures/contact with an advertisement in a media vehicle.
is a percentage of all HUT watching a show at a given time.
Ratings = x
GRPs stands for , and refers to the across a TV media schedule.
TRPs stands for , and refers to GRP but takes into account what percentage of the audience is in the advertiser's .
Reach equates to total media vehicles with insertions.
Frequency equates to total media vehicles with insertions.
Nielsen calculates website ratings with RDD, which stands for .
In radio, the total number of unique listeners in a given period is called .
In radio, AQH stands for .
In radio, TSL stands for .
The estimated number of people in a publication's audience is the .
A print's refers to subscribers, newsstand buyers, and their households.
A print's audience refers to those who have read a particular publication through a member of the primary audience (i.e. hair salons, doctors offices, friends' houses).
refers to a print publication's primary audience and pass-along readers, while refers to a print publication's cumulative audience measured across multiple issues.
National, state and local DOTs that contribute actual traffic data to determine total possible provide out-of-home .
DOT info combined with MRI and U.S. Census data for out-of-home is called .
Simulations of the in-vehicle experience with ads using eye tracking and other measures for out-of-home are called .