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What is the name of Google's search engine advertising product?
pay per click
How is quality score defined?
a number from 1-5, with 1 being best, and 5 being worst
a number from 1-10, with 10 being best, and 1 being worst
a rank of either low, med or high
a thumbs up icon (good) or a thumbs down icon (bad)
Which factors determine the order of ads in a google results page?
the price the advertiser bids
the quality score of the ad
the price the advertiser bids and the quality score of the ad
the quality score of the ad, plus a randomization factor
How can you improve the quality score of your ads?
choose keywords relevant to your services
write good ads
create good landing pages
all of the above