This is an example of a gain framed argument:
If you don't use sunscreen, you are more likely to get skin cancer, and you won't stay young looking.
Check the examples of gain framed arguments.
If you use sunscreen, you will keep your smooth skin, and are less likely to get skin cancer
Flossing your teeth daily removes particles of food in the mouth, avoiding bacteria, which promotes great breath.
If you take Vitamin D regularly, you enhance your muscle strength and can prevent fractures and falls.
If you lack Vitamin D, you are more likely to suffer from fractures and falls.
If you do not floss your teeth daily, particles of food remain in the mouth, collecting bacteria, which causes bad breath
Gain frame arguments focus on and that will not happen. Loss frame arguments focus on things that will happen and good things that will .
According to , appeals are more effective when targeting behaviors that prevent the onset of disease, whereas -framed appeals are more effective when targeting behaviors that detect the presence of a disease. This is his Message Framing Theory.
Present something using a gain frame, people may be more likely to go for the option.
Present something using a loss frame, people may be more likely to go for the .
A meta-analysis by found that a small but significant advantage for messages was found for encouraging disease prevention behaviors. However, when the data were examined by behavior type, a significant -framed advantage was apparent only for dental hygiene behaviors. In the analysis, messages did not significantly increase the promotion of other types of prevention behavior.
Parameters of use - gain frame vs loss frame arguments - RISK IMPLICATIONS
I'm certain about the outcome, so I'm convinced by a argument.
I'm not certain about the outcome, so I'm convinced by a frame argument.
Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS
I'm not involved with the issue, so I will be more convinced by a gain frame argument.
My self-efficacy to do the behaviour is low, so I will be more convinced by a gain frame argument.
I tend to process messages based on my feelings (heuristically), so I will be more convinced by a
gain frame argument.
loss frame argument.
In general, according to prospect theory, when the prospect of gains is emphasized, individuals risky behaviors, called risk averse. When the attempt to minimise losses is highlighted, individuals tend to , called risk seeking.
People when they evaluate outcomes in terms of costs, or losses, when they evaluate outcomes in terms of gains.