The Selling Concept focusses on existing products and heavy selling
Market-Oriented Culture is represented by:
Understanding of Consumers
Awareness & Knowledge of Competitors
Which one of the following is NOT one of Porters Five Forces
Threat of new entrants
Threat of substitute products or services
Bargaining power of consumers
Risk of plagiarism
Bargaining power of suppliers
Intensity of competitive rivalry
Select the Competitive Strategies:
All of the above
There are five
two( five, four, three, two ) competitive positions
SMART Criteria Consists of:
Which one of the following is NOT a stage in market orientation?
1. Identify all competitors ( & potential)
2. Assess each key competitor
3. Assess each key 's strengths &
4. What are they doing to create their success
5. Estimate each competitors and responses under different environmental situations
Are the following the correct publics?
Which of the following is NOT a part of the marketing mix (the 7 P's)?
Augmented Product: additional customer benefits built around the core and actual product
Core Product: The problem solving product or core benefits that consumers are really buying when they obtain a product
Actual Product: The brand name, activates and processes that combine and deliver the core benefits
Which product is displayed on the outside circle?
Select the examples of convenience goods:
Are the following products 'shopping goods'?
- Mobile Phones
Which one of the following products is NOT an example of an unsought product?
Intangible goods can be seen and touched. They can be taken home.
Is this question a Dichotomous Question?
Product Life Cycle Strategies
1. Product Development (sales at , investment costs high, profits negative)
2. Introduction (low sales, negative profits, little competition)
3. (rapidly rising sales, rising profits, growing competition)
4. Maturity (sales , high profits, begins to decline)
5. Decline (declining sales, declining profits, declining competition)
WORDS TO USE: Growth, Competition, Zero, Peak
Which Segment are the following characteristics from?
The Behavioural Segment consists of:
- User Status
- Loyalty Status (to the brand)
Corporate VMV (Vertical Marketing Network):
Combines successive stages of production & distribution under single ownership
Independent firms join together through contracts so they can achieve more than they could on their own
When a company is large & successful and joins with another company significantly smaller than them
Intensive Distribution gives a limited number of dealers the rights to distribute the product
Pull( Push, Pull ) Marketing Strategy involves forcing the customer to see the product, making sure they know what's on offer.
Pull( Push, Pull ) Marketing Strategy encourages customers to come to you using advertising.