Look at the text opposite. Identify the FAP (form, audience and purpose) of this text from the list below.
Argue and persuade
People interested in environmental issues
Advise and persuade
Adults with a social conscience
Drag and drop the annotations to the correct place to show how the language features of writing to argue and persuade are being used in this webpage.
Choose from the drop-down menus to complete this evaluation of the ways in which language is being used in the Greenpeace webpage.
The writer starts by using a short sentence
complex sentence( short sentence, compound sentence, complex sentence ), written as a statement
exclamation( statement, question, exclamation ). They then develop the point made in this opening sentence by presenting the reader with a series of shocking statistics to make the opinions stated as facts
facts stated as opinions
false facts( opinions stated as facts, facts stated as opinions, false facts ) appear to be true.
The intended audience for this text would be people who have an existing interest ion climate change and other environmental issues so the use of the first person collective pronoun
second person singular pronoun
third person generic pronoun( first person collective pronoun, second person singular pronoun, third person generic pronoun ) 'we' helps to make the reader feel involved and empowered to make a real difference. The writer also uses the second person
third person( second person, first person, third person ) 'you' to challenge the reader to take some decisive action in relation to climate change and make them feel responsible for bringing about the changes that are needed.
Throughout the text language is used emotively
descriptively( emotively, emphatically, descriptively ) with the term 'catastrophe' being repeated several times. Although this is an exaggeration
a lie( an exaggeration, untrue, a lie ), it is done to emphasise the seriousness of the problem and would probably appeal to the intended audience who are already aware of the issue.
To maintain the readers' interest the writer varies the length of sentences
paragraphs( sentences, words, paragraphs ) throughout the text using short
medium( short, long, medium ) sentences for impact. These short sentences tend to be opinions stated as fact
facts stated as opinions
facts and figures( opinions stated as fact, facts stated as opinions, facts and figures ) and often contain emotive, exaggerated
factual, balanced( emotive, exaggerated, emphatic, descriptive, factual, balanced ) language.
Throughout the text modal
active( modal, imperative, active ) verbs are used to suggest that there is a solution and the possibility of change. This serves to balance out the scare tactics employed through the use of emotive language and hyperbole
emphatic language and description
facts, opinions and false-facts( emotive language and hyperbole, emphatic language and description, facts, opinions and false-facts ). In addition to modal verbs, imperative
passive( imperative, active, passive ) verbs are used in the links to encourage the readers to take positive action. These tend to appear towards the end
middle( end, beginning, middle ) of the texts once the reader has had a chance to take on board the information they have been presented with.
Which of the following presentational devices have been used to help aid the meaning of the Greenpeace webpage?
Think carefully about this! Whilst all of the presentational devices listed do feature on the webpage only some of them are actually contributing to the meaning of the text.
The use of the colour green
The picture banner at the top of The Rainbow Warrior
The picture of the melting iceberg
Contrasting colour + underlining for three part list
Capitalisation and bold font for 'TAKE ACTION'
Use of orange as contrasting colour for the TAKE ACTION text box/hyperlink box
Site menu in green and grey
Stop Heathrow expansion text box in orange
The combination of key language features used to argue and persuade and carefully chosen presentational devices makes this webpage and effective text for its intended audience of environmentally aware adults.