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Winona Mortley
Quiz by , created more than 1 year ago

Test your knowledge in Adobe Analytics with this 30 minute quiz and receive your certification.

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Winona Mortley
Created by Winona Mortley almost 9 years ago
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Adobe Analytics Certification Test

Adobe Analytics Certification Test

Question 8 of 11 Question 1 of 11

1

What is a 'Single Page Visit'?

Select one of the following:

  • When the user scrolls down the page without interacting (clicking) with the page at all and then closes their browser

  • The number of visits where only one Page View has been recorded during the entire visit.

  • A single hit visit where there is only one Page View, and no other Link Event or server call has occurred.

  • When the same value is recorded consecutively.

Explanation

Question 3 of 11 Question 2 of 11

1

All metrics are available in all reports.

Select one of the following:

  • True
  • False

Explanation

Question 5 of 11 Question 3 of 11

1

Page views do not include reloads and user’s clicks of the back button.

Select one of the following:

  • True
  • False

Explanation

Question 2 of 11 Question 4 of 11

1

Choose the correct description of conversion variables (eVars).

Select one of the following:

  • Tracks roughly where a visitor is physically located.

  • Provides information about who and what type of visitors are viewing the site.

  • Persistent variables that they hold their value for more than one page.

  • Non-persistent variables that track page level activity.

Explanation

Question 9 of 11 Question 5 of 11

1

What is the 'Next Page Flow' report?

Select one of the following:

  • A report that shows you, from a selected page, the next pages visitors most often visit after the selected page.

  • A report that shows you, from a selected page, the pages visitors most often visited before the selected page.

  • A report that shows you an exhaustive list of pages visitors go to after viewing the chosen page.

  • A report that shows the number of visitors who successfully visited a specified sequence of pages, as well as the number of visitors who moved to the next step or fell out of the sequence.

Explanation

Question 7 of 11 Question 6 of 11

1

UTM codes are extra text added to the end of the URLs to track Internal Campaigns.

Select one of the following:

  • True
  • False

Explanation

Question 6 of 11 Question 7 of 11

1

A visitor views his first page at 9:00am, then goes to the second page at 9:15am and views his third page at 10:30am. How many visits would that be?

Select one of the following:

  • 4

  • 1

  • 2

  • 3

Explanation

Question 1 of 11 Question 8 of 11

1

Props (Conversion variables) persist between pages.

Select one of the following:

  • True
  • False

Explanation

Question 10 of 11 Question 9 of 11

1

What kind of value does 'Tracking Code' have?

Select one of the following:

  • Event

  • Metric

  • Dimension

  • Date

Explanation

Question 4 of 11 Question 10 of 11

1

Which one of these should you use to block particular referring pages for your site?

Select one of the following:

  • Referring Domain

  • Configuration

  • Internal URL filters

  • Exclude by IP address

Explanation

Question 11 of 11 Question 11 of 11

1

You can create a dashboard or a reportlet from any report.

Select one of the following:

  • True
  • False

Explanation

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