what is a need for cognition?
what are real life evaluation points of Lin et al's study
who came up with the elaboration likelihood model?
what are the two routes of persuasion? (ELM)
what did penner and fritzsche find?
What did Lin et al find?
describe the central route of persuasion
what affect does the central route have on the audience?
What did Friske and Taylor find?
What did Makcie and worth find?
describe the peripheral route of persuasion
the affect on the audience of peripheral persuasion
What did Vidrine find?
who is a two sided argument best for?
who is a one sided argument best for?
who was the theorist that looked into one vs two sided arguments?
WHich is more effective high fear or low fear, and why?
WHo conducted research into high fear and low fear messages in relation to examination performance?
WHo conducted research into Repeating the message (HY)
WHo provided evidence to suggest there was a curve linear realtionship between self esteem and persusion?
Who conducted research into the most persuasive age (HY)
WHich two researchers found that celebirty endorsements are not actually that effective?
Which researcher suggested that high fear messages are effective if their is a solution?
who conducted a study to find that intelligence is an important individual difference in advertising
Research into the source (Hovland Yale Model)