Source Factors: What are they?
Source Factors: Similarity, Expertise, Physical Attractive-ness - When do you use them?
Usually the receiver matters most when you are trying to persuade someone. Source matters most when:
How important is the receiver in the art of persuasion?
There are three theories on how receivers get messages. They are:
Elaboration Likelihood Model: What is the goal?
Elaboration Likelihood Model: You must first think about the receivers ____ and _____.
Elaboration Likelihood Model: Central Processing and Cues
Elaboration Likelihood Model: Peripheral Processing and Cues
ELM: Types of Central Cues
ELM: Types of Peripheral Cues (SCHEMES)
ELM: Central Cues are use for ____ ads, and Peripheral Cues are used for ____ ads.
NOTE: ELM does NOT try to change receiver's opinion ~ it only tries to MATCH the way a person (receiver) PROCESSes WITH the CUES of the messages.
Cognitive Dissonance explains how receiver processes information. When does this occur?
Cognitive Dissonance: When you experience it, what happens?
Cognitive Dissonance: There are 4 ways to reduce it ~ REMEMBER: "DARE" yourself to reduce it
Cognitive Dissonance: What is Expenditure of Effort (darE)
Social Judgement Theory: ALWAYS think of two things when you think of SJT
SJT: explains how?
SJT: Message POSITION will always fall in 1 of these 3 categories, depending on the receiver's ANCHORS
SJT: Two ways to POSITION your message are...
THE NEXT CARDS ARE RELATED TO MESSAGE FACTORS.
Message Factors: Three Elements within Messages are
How does evidence/vividness affect message quality?
Three Principles of Creating Strong Messages:
Message Factors: Association Principle
Message Factors: Inoculation Theory
Message Factors: Distraction
Motivational Appeals (6 Types)
motivational appeal of FEAR has four models associated with it. They are...
Motivational Appeal of FEAR: DRIVE MODEL
Motivational Appeal of FEAR: CURVILINEAR MODEL
Motivational Appeal of FEAR: PMT (know the five steps)
Motivational Appeal of FEAR: EPPM (extended parallel processing model)
Motivational Appeal: GUILT/PITY
Motivational Appeal of HUMOR:
Motivational Appeals (final three) SEX APPEAL, WARMTH, INGRATIATION
The field of Health Communication & Compliance Gaining
Sequential Influence Tactics (6 of them)
SIT: Foot in the Door
SIT: Door In the Face
SIT: Low Balling
SIT: That's Not All
SIT: Bait and Switch
Compliance Gaining: BEFORE you try to gain compliance, consider these things
Compliance Gaining Strategies
Compliance Gaining Goals
Receiver Factors: Self Monitoring in Persuasion