The Elaboration Likelihood Model of Persuasion

Question 1 of 6

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The ELM (Petty & Cacioppo, 1986) outlined that there are 2 types of information in messages that can produce persuasion. What are they?

Select one of the following:

  • (1) Logical arguments intended to convince via reasoning
    (2) Simple cues in message or speaker implying conclusion is correct

  • (1) Logical arguments intended to convince via reasoning
    (2) Superficial information intended to ensure audience doesn't think too deeply about the message

  • (1) Statistical information that aims to bring evidence for the conclusion
    (2) Simple cues in message or speaker implying conclusion is correct

  • (1) Statistical information that aims to bring evidence for the conclusion
    (2) Superficial information intended to ensure audience doesn't think too deeply about the message

Question 2 of 6

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Two types of attitude change may take place. What are they?

Select one of the following:

  • (1) Central route (2) Peripheral route

  • (1) Factual route, (2) Superficial route

  • (1) Central route, (2) Superficial route

  • (1) Factual route, (2) Peripheral route

Question 3 of 6

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There are 3 components to the Central Route to persuasion, what are they?

Select one of the following:

  • (1) Requires effort, uses resources
    (2) Only occurs if issue is important or personally relevant
    (3) Tends to produce enduring attitude change

  • (1) Requires little effort and resources
    (2) Doesn't occur if issue is important or potentially relevant
    (3) Tends to produce temporary attitude change

  • (1) Has a basis in fact
    (2) Occurs when their is a high need for cognition
    (3) Tends to produce enduring attitude change

  • (1) Has a basis in superficial cues
    (2) Only occurs when the message is aesthetically appealing
    (3) Tends to produce temporary attitude change

Question 4 of 6

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What are the 4 main factors of the Peripheral Route to persuasion?

Select one of the following:

  • (1) Based on cues in message or speaker
    (2) Easy and fast
    (3) Occurs when message is unimportant or person cannot process message carefully
    (4) Attitude change may be temporary

  • (1) Based on logical cues in message
    (2) Slow and thoughtful
    (3) Occurs when message is important and person can process message carefully
    (4) Attitude change tends to be enduring

  • (1) Based on cues in message or speaker
    (2) Slow and thoughtful
    (3) Occurs when message is unimportant or person cannot process message carefully
    (4) Attitude change tends to be enduring

  • (1) Based on logical cues in message
    (2) Easy and fast
    (3) Occurs when message is important and person can process message carefully

Question 5 of 6

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(a) What is Need for Cognition (NforC)? (b) How does it relate to argument strength?

Select one of the following:

  • (a) Tendency to engage in effortful thinking
    (b) Strong arguments lead to attitude change as a function of NforC

  • (a) Tendency not to engage in effortful thinking
    (b) Weak arguments lead to attitude change as a function of NforC

  • (a) Tendency to engage in effortful thinking
    (b) Weak arguments lead to attitude change as a function of NforC

  • (a) Tendency not to engage in effortful thinking
    (b) Strong arguments lead to attitude change as a function of NforC

Question 6 of 6

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YOU MUST READ ALL THE WRITTEN NOTES FOR THIS, AS SOME WERE HARD TO TRANSLATE INTO QUESTION-BASE. HAVE YOU DONE IT?!?!?

Select one of the following:

  • True
  • False
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The Elaboration Likelihood Model of Persuasion

c_somers08
Quiz by , created over 2 years ago

BSc PS407 Social Psychology (Persuasion and Attitude Change (Chapter 6)) Quiz on The Elaboration Likelihood Model of Persuasion, created by c_somers08 on 23/03/2014.

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