what did walker find?
What did Martin (2008) find
What did Hume find?
what is the problem with measuring persuasiveness?
What did Pine and Nash find?
what did giles 2003 find?
who found that celebrity endorsements were not ranked as one of the most important factors?
What is the research done by Synder and DeBono?
What is the real life application of Synder and DeBono's research
Who conducted further research into hard sell and soft sell techinques?
what did Fowles suggest about product endorsement?
What are the 5 gratifications?
what is a hard sell?
What is a soft sell?
When is it possible to be influenced by the hypodermic effect?
who came up with the two step flow theory?
what does the two step flow process suggest?
Who provided research for the two step flow process?
What is the uses and gratification theory?
What is the hypodermic effect explanation of the persuasiveness of tv advertising?
what did Friske suggest about the gratification theory