Marketing Management

Descrição

Cbse class 12
Aayat Bhardwaj
FlashCards por Aayat Bhardwaj, atualizado more than 1 year ago
Aayat Bhardwaj
Criado por Aayat Bhardwaj mais de 10 anos atrás
22
1

Resumo de Recurso

Questão Responda
Marketing Traditional refers to the performance of business activities which direct the flow of goods and services from producer to consumers Modern refers to a social process by which individual groups obtain what they need and want, through creating offerings and freely exchanging products and services of value with others
Market Traditional refers to a place where buyers and sellers come together to exchange goods and services Modern refers to a set of actual and potential buyers of a product or service
Features of marketing 1. Need and want 2. Customer value 3. Exchange mechanism 4. Creating a market offering

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Flashcards for Marketing Management - Chapter 1, 2, 3, 4, 5 & *
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