Chapter 2: Science and Technology the rise of Machines.

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Chapter 2: Science and Technology the rise of Machines.
  1. how much advancement is too much advancement?
    1. companies: techincal companies will have an increase in sales as the whole world will be taken over by the neccesity of having devices as such. however jobs will also become more scares in factories and organizations itself.
      1. Communication: communications employees will need to insure that the rise of technology is a good thing rather than a scary thing.
      2. governments: once the technology advance to a point where it can make logical decisions alot of political decisions can also be decided through them. in politics today alot of decisions are affected by personal believe.once computers can logically make decisions without any outside opinions. jobs will also become more scarce. people whom are working for the goverment can be replaces with machines which do the same thing. this will happen within the government but also with the citizens. the goverment will have to deal with the rising unemployment of the outside world as computer are able to do the jobs better and cheaper.
        1. communications: the goverment communication employees will need to assure the citizens that the new choices are the better ones taken aswell as that the devices used are better for the general public.
        2. social: as technology advances s it has predicted that they will be able to read peoples emotions, make logical decisions for us and eventually become smarter than us. society is already to consumed by technology that when it advances it will become even more of a world of its own. people will become less social and spend more time behind their technical devices. technology will at one point advance that instead of seeing someone you can speak to a person through a hologram of themselves.
        3. Technical Anxiety
          1. Governments. the governmente must deal with several issues including having to deal themselves and adapt to the advancement of certain technologies. another issue is that they deal with frustration of people who are unable to cope with the advance,ent, for the people who cannot cope they must also assure that they will not only show information online but also on other sources, e.g. TV, Newspaper pressreleases.
            1. Organizations/companies: they must make sure their employees can adapt to new technology. companies invested in creating new technology will defiantly see an increase in sales when they create something new or advanced however if they assure that things would be made simpler and assure the public who was previously unhappy with their products that they have made something easier to use.
              1. communicatons: communications employees must asure that they adress complaints about the issue. they must also make sure to convice the consumers that they next product will be user friendly and easy to use for people who previously suffered from technical anxiety. for example the technical company phillips focus' mainly on simplicity and they communicate this. until recently their slogan was "sense and simplicity"
              2. Social: social anxiety could cause isolation. people who are unable to adapt through technology may lose contact (facebook twitter and skype). it also causes change in peoples additude. technical anxiety could lead to peple not being as aware as people who use technology. a lot of info is told online.
              3. information overload
                1. Goverments: they have a great amount of information they can use to their advantage. not only the worldwide news but also of the citizens. however this also counts for the goverment officials. privacy is almost non-existing.
                  1. social: people will become less social. people will prefer to stay at home with their computers, tv's, video games instead of going to meet friends. this will cause people to be more anti-social. this will cause social isolation more and more people choose online connection than face-to-face information. younger people will not be able to think for themselves as much as the older generation. they will use the information given to them and not question themselves if this is actually true and useful.
                    1. Communications: communication employees can use they information overload they receive to use this infomration to improve the company. however because of all this information they also need to adress complaints about the company. certain companies can specialize certain promotions by the information they receive super markets make certain pormotions from the products bought often.
                    2. companies: companies use the high diversified media as an opportunity to promote their products and sercices. (facebook twitter websited) consumers are constantly bombared with information. companies can use statstcs, surveys complaint blogs any information posted online about them to their advantage.
                      1. communications employees are exposed to loads of info and they have to select between imporatnt ones and not. managers have to use effective communication to grasp the attention of the public. companies need to organise between consumers. they need to make sure they give proper information and useful info in the large quanitiy thats already out there.

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