the generic strategies "of Michael Porter consider one of the definitive guides on how to establish and maintain
a competitive advantage
profitability
the competitive strategy is fundamenta
long term survival
a competitive advantage
value innovation
The strategy is to create a unique and
valuable position in the market
Companies that focus on a pure strategy may be less receptive to market
changes and maintain less agility and flexibility to offer products that focus on
both costs and specific product characteristics.
Hybrid Strategies
The competitive advantage
is based on how well the
strategy executed
generates value.
The competitive
advantage grows out of
value that a company can
create for its buyers that
exceeds the cost of the
company to create it