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Developing Marketing Mix

Descrição

Mapa Mental sobre Developing Marketing Mix, criado por Roxy Bredikhina em 01-03-2013.
Roxy Bredikhina
Mapa Mental por Roxy Bredikhina, atualizado more than 1 year ago
Roxy Bredikhina
Criado por Roxy Bredikhina aproximadamente 11 anos atrás
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Resumo de Recurso

Developing Marketing Mix
  1. Customer' and problem hypothesis
    1. Who are the customers"
      1. What are their problems?
        1. Confirm/reverse your assumptions about
          1. ROI
            1. Types of customers
              1. Needs and wants
                1. "Day of life"
                  1. Minimum and desired feature set
                    1. Willigness to pay
                  2. The marketing plan
                    1. Product/services description and features
                      1. Promotion and ads details
                        1. Pricing model and
                          1. BM
                            1. Prices
                            2. Placement distribution and sales plan
                            3. Marketing MIX(4 Ps)
                              1. Product
                                1. Brand
                                  1. Features
                                    1. Design
                                      1. Quality
                                        1. Return's policy
                                        2. Price
                                          1. List prices
                                            1. Discounts
                                              1. Credit terms
                                                1. Payment period
                                                  1. Key consideration are
                                                    1. Your costs
                                                      1. Competitor's prices
                                                      2. Suggested approaches
                                                        1. Price just below 10-20% of competitors, better service than them
                                                          1. If prod much better than compet, it's ok to charge more
                                                        2. Promotion
                                                          1. PR
                                                            1. Ads
                                                              1. Sales force
                                                                1. Direct messaging
                                                                2. Placement
                                                                  1. Channels
                                                                    1. Locations
                                                                      1. Inventory
                                                                        1. Fulfillment

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