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The 4p's/Market mix

Descrição

Good revision for Business Studies.
jameshenaire
Mapa Mental por jameshenaire, atualizado more than 1 year ago
jameshenaire
Criado por jameshenaire quase 13 anos atrás
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Resumo de Recurso

The 4p's/Market mix
  1. Product
    1. Packaging
      1. Accessories
        1. Value
          1. Design
            1. usefullness
              1. Branding
                1. Warrenties
                  1. Technology
                    1. The boson matrix
                      1. Examples
                        1. Coca-Cola
                          1. Heppy Shopper Stores
                            1. Shop's Own Brand Chcolate
                              1. Heinz Tomato Ketchup
                            2. Product life cycle
                              1. Saturation
                                1. Maturity
                                  1. Growth
                                    1. Decline
                                      1. Introduction
                                    2. Price
                                      1. Skimming
                                        1. penetration
                                          1. Loss leader
                                            1. psycological
                                              1. Cost plus
                                              2. Place
                                                1. Peer to peer
                                                  1. Wholesale
                                                    1. Multi channel
                                                      1. Internet
                                                        1. Retail
                                                          1. Direct sales
                                                          2. Promotion.
                                                            1. Special offers
                                                              1. free gifts
                                                                1. Joint ventures
                                                                  1. Endorsments
                                                                    1. Competitions
                                                                      1. Posters
                                                                        1. Direct mailing

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