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Prospect Theory (Kahneman & Tversky)

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Mapa Mental sobre Prospect Theory (Kahneman & Tversky), criado por Douglas Sayers em 06-01-2014.
Douglas Sayers
Mapa Mental por Douglas Sayers, atualizado more than 1 year ago
Douglas Sayers
Criado por Douglas Sayers quase 13 anos atrás
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Resumo de Recurso

Prospect Theory (Kahneman & Tversky)
  1. Differs from EUT - attitudes to risk not constant
    1. Mental Accounting
      1. Framing
      2. Evaluate gains or losses relative to reference point
        1. Loss aversion
          1. One unit monetary loss more impact on utility than monetary gain
          2. Risk seeking over losses & risk averse over gains
            1. Utility gained/lost from realisation
              1. Disposition effect
              2. Gains = Concave, Losses = Convex
                1. Two Stages
                  1. Editing
                    1. Coding prospects positive or negative, combine identical components, eliminate riskless components, and simplify complex prospects into more manageable
                    2. Evaluation
                      1. Evaluates all outcomes via 'value function' displayed in graph below

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