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Business Unit 2

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Mapa Mental sobre Business Unit 2, criado por bowmer.jonathan em 03-04-2014.
bowmer.jonathan
Mapa Mental por bowmer.jonathan, atualizado more than 1 year ago
bowmer.jonathan
Criado por bowmer.jonathan mais de 12 anos atrás
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Resumo de Recurso

Business Unit 2
  1. Marketing
    1. The management process involved in identifying, anticipating and satisfying consumer requirements profitably
      1. USPs - are particular features of the product or service that a buisness offers its customers, charachteristics that set it apart from competitors
        1. Market research can be quantitative or qualitative
          1. Secondary (Previous info)
            1. Primary (collected by yourself)
            2. Niche or Mass marketing
              1. Can gain economies of scale - lower cost per unit
            3. Motivation
              1. 'Maslow's hierachy of needs'
                1. Example = Google
                2. F.W.Taylor - Workers were rewarded by having pay linked to productivity
                  1. His ideas were successful but controversial - workers treated like machines
                  2. Herzberg - job satisfaction through recognition, achievement, work itself, responsibility, promotion and growth
                    1. Financial Incentives
                      1. Performance related pay
                      2. Profit Sharing, profit related pay and performance related pay
                        1. Piece - rate (pay according to amount produced)

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