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Convergence fundamental questions
Descrição
Mapa Mental sobre Convergence fundamental questions, criado por David Vargas em 03-02-2017.
Mapa Mental por
David Vargas
, atualizado more than 1 year ago
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Criado por
David Vargas
aproximadamente 7 anos atrás
19
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Resumo de Recurso
Convergence fundamental questions
What is Convergence?
Many Definitions
Survival
Protect place into market
Deliver information in a new way
A reporter that specializes about in an area and writes multimedia
Becomes an authority
Partnering between Newspaper and TV Channel
Tactical Convergence
Partnership between media, different owner
Structural Convergence
Re-organization Newsroom
Information Gathering Convergence
Multi tasked reporters
Ownership Convergence
Partnership between medias, same owner
Storytelling Convergence
Management support for equipment. New platforms
Requires
Radical change between journalist and manager
journalist training
Team Work
Competing Models: the business ideal
Cooperation with other organizations
More platforms to reach more people
Competing models: the journalistic idea
Multiple - platform Journalist
Growth strategy for the organization
What is driving convergence
Changing attitudes & lifestyle of news consumer
Consumers multiple media use simultaneously
The market fragmentation
More niche markets
Barriers to convergence
Local legislation
New Zealand
Australia
Forbids company of owning newspaper and tv channel
Less quality work
Newspapers traditional strength
Evolution of convergence around the world
Convergence more advanced outside the US
Contries with companies with convergency
Malasya, Singapore, Hong Kong, Canada, US, Germany, UK, Spain, Scandinavia, Sweden, Finland, Arab countries
Key factors related to convergence
Managers need to support and expect convergence
Multimedia environments
requires an attitude change of journalists
Place persons with different skills to generate trust and sharing of ideas
Journalist must turn information into knowledge
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