Lecture 5: Objectives and Budgeting

Marketing objectives Communication Objectives( Marketing objectives, Communication Objectives ) are generally stated in the firm’s marketing plan and are quantifiable, such as sales, market share, profit

Communication objectives Marketing objectives( Communication objectives, Marketing objectives ) are Derived from the overall marketing plan and are based on particular communications tasks

Communications Planning and decision making Measurement and evaluation of results( Communications, Planning and decision making, Measurement and evaluation of results ) Objectives facilitate coordination of the various groups

Planning and decision making Communications( Planning and decision making, Communications ) objectives guide decision making and development of the IMC plan

Measurement and evaluation of results Planning and decision making( Measurement and evaluation of results, Planning and decision making ) objectives provide a benchmark to measure success or
failure

Factors which influence sales public relations company reputation( sales, public relations, company reputation ) include; competition, technology, economy, product quality, price, distribution, advertising & promotion.