Leo Yuan
Quiz por , criado more than 1 year ago

Quiz sobre 9, criado por Leo Yuan em 28-10-2017.

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9

Questão 1 de 20

1

Purchase of an item that the shopper did not have in mind on entering the store is a(n) ________________ purchase.

Selecione uma das seguintes:

  • generally planned

  • substitute

  • unplanned

  • emotional

Explicação

Questão 2 de 20

1

Putting the same commercial twice in the same advertisement break is an example of:

Selecione uma das seguintes:

  • repetition

  • pulsing.

  • echoic memory.

  • repetition and pulsing.

Explicação

Questão 3 de 20

1

Recalling information from long-term memory is:

Selecione uma das seguintes:

  • an objective process.

  • a mechanical process.

  • dependent on scripts.

  • none of the given answers.

Explicação

Questão 4 de 20

1

Reinforcement is:

Selecione uma das seguintes:

  • any positive response to behaviour.

  • anything that increases the likelihood that a given response will be repeated in the future.

  • the result of repetition in a high-involvement situation.

  • necessary for learning to occur.

Explicação

Questão 5 de 20

1

Relationship marketing has which of the following key elements?

Selecione uma das seguintes:

  • customisation and augmentation

  • developing a core service or product

  • pricing to encourage loyalty

  • all of the given answers

Explicação

Questão 6 de 20

1

Relative occupational class income is:

Selecione uma das seguintes:

  • the relationship of a household's total income to the median income of other households in the same occupational class.

  • the basis of the Hollingshead two-factor index.

  • the basis of the Duncan Socioeconomic Index.

  • the basis of the NORC Index.

Explicação

Questão 7 de 20

1

Repeat purchase behaviour is frequently referred to as:

Selecione uma das seguintes:

  • brand loyalty.

  • relationship marketing.

  • customer satisfaction.

  • customer retention.

Explicação

Questão 8 de 20

1

Sales increases in response to price reductions come from:

Selecione uma das seguintes:

  • users of competing brands switching to the reduced-price brand.

  • consumers who do not shop at the store coming to the store to buy the brand.

  • non-product category buyers buying the brand because it now has a superior value to the substitute product.

  • all of the given answers.

Explicação

Questão 9 de 20

1

Satisfaction with a purchase is primarily a function of:

Selecione uma das seguintes:

  • perceived performance relative to expectations.

  • product involvement.

  • initial performance expectations.

  • perceived performance relative to expectations and initial performance expectations.

Explicação

Questão 10 de 20

1

Scent strips placed in magazines:

Selecione uma das seguintes:

  • tend not to be very cost effective.

  • do not affect sensory input.

  • increase sensory input.

  • work best when coupled with price discounts.

Explicação

Questão 11 de 20

1

Semantic memory may contain:

Selecione uma das seguintes:

  • product characteristics.

  • usage situations.

  • affective reactions.

  • all of the given answers.

Explicação

Questão 12 de 20

1

Shaping involves:

Selecione uma das seguintes:

  • encouraging (rewarding) partial responses leading to the final desired response.

  • structuring an overall advertisement to provide the desired interpretation.

  • modifying behaviour over time using classical conditioning.

  • modifying behaviour over time using iconic rote learning.

Explicação

Questão 13 de 20

1

Social class affects all of the following except:

Selecione uma das seguintes:

  • consumers' evaluative processes.

  • consumers' willingness to learn about products.

  • the number and type of attributes that may apply in a purchase decision.

  • the specific threshold that may apply in a purchase decision.

Explicação

Questão 14 de 20

1

Spillover sales refer to:

Selecione uma das seguintes:

  • sales made at one store because of crowds in a nearby store.

  • accessory sales made because a major item was purchased.

  • sales of additional items to customers who came to purchase an advertised item.

  • sales made at one store to customers who came to an area to visit another store.

Explicação

Questão 15 de 20

1

Store atmospherics are:

Selecione uma das seguintes:

  • the sum of all physical features of a retail environment.

  • shown to affect consumers' judgment of store quality and image.

  • known to influence shoppers' moods.

  • all of the given answers.

Explicação

Questão 16 de 20

1

Strivers are best described as:

Selecione uma das seguintes:

  • introspective.

  • impulsive, individualistic and inventive.

  • unsure, low on economic and psychological resources.

  • successful, sophisticated and active.

Explicação

Questão 17 de 20

1

Strong, relatively uncontrollable feelings that affect our behaviour are:

Selecione uma das seguintes:

  • motives.

  • needs

  • emotions

  • attitudes

Explicação

Questão 18 de 20

1

Surveys and focus groups may be used to measure:

Selecione uma das seguintes:

  • problem recognition.

  • observed behaviour.

  • objective assessments of consumer behaviour.

  • problem recognition, observed behaviour and objective assessments of consumer behaviour.

Explicação

Questão 19 de 20

1

The 'full nest I' household life cycle stage is differentiated from 'full nest II' by the:

Selecione uma das seguintes:

  • number of children living at home.

  • age of the parents and age of the children.

  • marital status of the parents.

  • age of the children.

Explicação

Questão 20 de 20

1

The affective component of an attitude:

Selecione uma das seguintes:

  • requires the prior existence of the cognitive component.

  • is based on the cognitive component.

  • is independent of the cognitive component.

  • can precede the cognitive component.

Explicação