Topic 2 and 3 of Business Studies in Action 5th edition textbook. Focuses on marketing and finance within the business.
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Criado por Elizabeth Valesimede
quase 6 anos atrás
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Fechar
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Criado por Elizabeth Valesimede
quase 6 anos atrás
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Define marketing.
What are the four main features of marketing?
Distinguish between 'selling', 'advertising', and 'marketing'.
Define the term 'marketing concept'.
In what year was the production approach used?
What did the production approach focus on?
Why was the sales approach (1920-1970)
