What is the ad type shown here?
Standard/Domain Ad
Page Post Link Ad
Page Post Photo Ad
Page Post Video Ad
Mobile App Install Ad
What role does an Ad Set play?
Flight dates
Budget
Target
All of the above
Can you create an IO in Facebook?
YES
NO
What ad type is best for an engagement objective?
Standard/Domain Ads
Page Post Link Ads
Page Post Photo Ads
Page Post Video Ads
Mobile App Install Ads
What ad type is best for a direct response (DR) objective?
Domain Ads
Domain Ads AND Page Post Link Ads
Will the ad image shown be approved by Facebook (image with logo to text 20% text rule)?
Where can Page Post ads be displayed?
Right-hand column
Desktop News Feed
Mobile News Feed
Where can Domain ads be displayed?
What is the recommended number of characters to include in the body text for Page Posts?
25
90
120
200
No recommended amount
What is the recommended number of characters to include in the headline for Domain ads?
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