Consumer behaviour

Role theory

Market segmentation

Relationship marketing

Database marketing

Brand community

Consumer society

Global consumer culture

Glocalisation

Political consumer

Positivism

Interpretivism

Postmodernism

Hyperreality

Pastiche

Culture

Cultural dimensions

Crescive norms

Cultural stories

Myths (definition, characteristics and functions)

Rituals

Fortress brands

Ritual artifacts

Sacred consumption

Profane consumption

Sacralisation

Objectification

Collecting

Desacralisation

Fashion system
(4 models)

trickle down theory

meme theory

Collective selection

Core values

Enculturation

Acculturation

Antecedent states

Purchase environment

Post-purchase processes

Time poverty

Flow time

Queuing theory

Sensory marketing

Co-consumer

Expectancy disconfirmation model

Kano model

Conscientious consumerism

LOHAS

Divestment ritual

Sensory systems

Haptic senses

Phonemes

Absolute threshold

Differential threshold

Just noticeable difference (JND)

Subliminal perception

Embeds

Subliminal auditory processing

Interpretation

Schema

Stimulus Organisation

(3 principals)

Perceptual Map

Perception selectivity

Behavioural learning theories

Classical conditioning

Stimulus generalisation

Stimulus discrimination

Instrumental conditioning
(operant conditioning)

Cognitive theories

Activation models of memory

State dependent retrieval

Mood congruence effect

Familiarity and recall

Highlighting effect

Salience recall

von Restorff effect

Starch test

Nostalgia

Utilitarian

Hedonic

Goal valence

Drive theory

Expectancy theory

Theory of cognitive differences

Maslow's Hierarchy of needs

Freudian theory

(three states)

Personality traits

Materialism

Brand personality

Brand personification

Brand anthropomorphism

Involvement

Inertia

Psychographic studies

Geodemography

ABC Model of attitudes

Principal of Cognitive Consistency

Cognitive dissonance

Self perception theory

Social judgement theory

Latitudes of rejection and acceptance

Balance theory

Elaboration Likelihood Model (ELM)

Two factor theory

Refutational argument

Discretionary income

Consumer confidence

Behavioural economics

Social stratification

Achieved status

Ascribed status

‘Nouveau riches’

‘Old money’

Horizontal mobility

Upward mobility

Downward mobility

Psychological perspectives on self

Self concept

Attribute dimensions

Self esteem

Social comparison

Ideal self

Actual/real self

Impression management

Self/product congruence

Actual self congruity

Ideal self congruity

Social self congruity

Ideal social self congruity

Symbolic interactionism:

Looking-glass self

Self-consciousness

Symbolic self-completion theory

The extended self

Ahuvia ‘Beyond the extended self’ (2005)

3 relationships between two identities

Agentic roles

Communal roles

Sex-typed traits

Sex-type products

Masculinity

three traditional models of masculinity

Sex-typed people

Sex-typed people

Metrosexual

Androgyny

GLBT consumers characteristics

Body image

Ideals of beauty

Body decoration and mutilation

Occupational prestige

Income

Social class

Luxury goods

Taste cultures

Economic capital

Social capital

Cultural capital

Great British Class Survey (8 classes)

Status symbols

Status-seeking

Typology of Status Signalling
(4 types)

Conspicuous consumption

Parody display

Microcultures

Ethnic subculture

De-ethnicisation

Acculturation

Consumer acculturation (Penaloza 1994)
(four immigration features culture)

4 acculturation strategies for local majority consumers (Luedicke, 2011)

Reference groups

Informational influence
(reference groups)

Utilitarian influence
(reference groups)

Value-expressive influence
(reference groups)

When are reference groups important?
(7 power types)

Membership reference groups

Aspirational reference groups

Avoidance groups

Anti-brand communities

Deindividuation

Social loafing

Risky shift

Factors influencing conformity

Opinion leaders

Market maven

Surrogate consumer

How do we find opinion leaders?
(two methods)

Word-of-Mouth communication

Directed learning

Incidental learning

Internal search

External search

Evoked set

Inept set

Inert set

Basic level category

Superordinate category

Subordinate category

Heuristics

Consumer inertia

Brand loyalty

Non-compensatory decision rules
(define and three rule types)

Compensatory decision rules
(define and two rules)

Extended problem solving

Sandwich generation

Boomerang kids