MKTG1501 Quiz

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The Selling Concept focusses on existing products and heavy selling

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Market-Oriented Culture is represented by:

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Which one of the following is NOT one of Porters Five Forces

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Select the Competitive Strategies:

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There are ( five, four, three, two ) competitive positions

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SMART Criteria Consists of:
1. Specific
2. Measurable
3. Achievable
4. Realistic
5. Timely

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Which one of the following is NOT a stage in market orientation?

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Competitive Analysis:
1. Identify all competitors ( & potential)
2. Assess each key competitor
3. Assess each key 's strengths &
4. What are they doing to create their success
5. Estimate each competitors and responses under different environmental situations

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Are the following the correct publics?
1. Citizen-action
2. Local
3. Finance
4. Media
5. Internal
6. Government
7. General

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Which of the following is NOT a part of the marketing mix (the 7 P's)?

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Augmented Product: additional customer benefits built around the core and actual product
Core Product: The problem solving product or core benefits that consumers are really buying when they obtain a product
Actual Product: The brand name, activates and processes that combine and deliver the core benefits

Which product is displayed on the outside circle?

Augmented Products

Actual Products

Core Products

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Select the examples of convenience goods:

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Are the following products 'shopping goods'?
- Computers
- Mobile Phones
- Cars

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Which one of the following products is NOT an example of an unsought product?

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Intangible goods can be seen and touched. They can be taken home.

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Is this question a Dichotomous Question?

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Product Life Cycle Strategies
1. Product Development (sales at , investment costs high, profits negative)
2. Introduction (low sales, negative profits, little competition)
3. (rapidly rising sales, rising profits, growing competition)
4. Maturity (sales , high profits, begins to decline)
5. Decline (declining sales, declining profits, declining competition)

WORDS TO USE: Growth, Competition, Zero, Peak

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Which Segment are the following characteristics from?
- age
- education
- religion
- race
- gender

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The Behavioural Segment consists of:
- Occasions
- User Status
- Loyalty Status (to the brand)

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Corporate VMV (Vertical Marketing Network):

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Intensive Distribution gives a limited number of dealers the rights to distribute the product

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The ( Push, Pull ) Marketing Strategy involves forcing the customer to see the product, making sure they know what's on offer.

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MKTG1501 Study Quiz

MKTG1501 Quiz

The Selling Concept focusses on existing products and heavy selling

Market-Oriented Culture is represented by:

Which one of the following is NOT one of Porters Five Forces

Select the Competitive Strategies:

There are five four three two( five, four, three, two ) competitive positions

SMART Criteria Consists of: 1. Specific 2. Measurable 3. Achievable 4. Realistic 5. Timely

Which one of the following is NOT a stage in market orientation?

Competitive Analysis: 1. Identify all competitors ( & potential) 2. Assess each key competitor 3. Assess each key 's strengths & 4. What are they doing to create their success 5. Estimate each competitors and responses under different environmental situations

Are the following the correct publics? 1. Citizen-action 2. Local 3. Finance 4. Media 5. Internal 6. Government 7. General

Which of the following is NOT a part of the marketing mix (the 7 P's)?

Select the examples of convenience goods:

Are the following products 'shopping goods'? - Computers - Mobile Phones - Cars

Which one of the following products is NOT an example of an unsought product?

Intangible goods can be seen and touched. They can be taken home.

Is this question a Dichotomous Question?

Which Segment are the following characteristics from? - age - education - religion - race - gender

The Behavioural Segment consists of: - Occasions - User Status - Loyalty Status (to the brand)

Corporate VMV (Vertical Marketing Network):

There are ( five, four, three, two ) competitive positions

SMART Criteria Consists of:
1. Specific
2. Measurable
3. Achievable
4. Realistic
5. Timely

Competitive Analysis:
1. Identify all competitors ( & potential)
2. Assess each key competitor
3. Assess each key 's strengths &
4. What are they doing to create their success
5. Estimate each competitors and responses under different environmental situations

Are the following the correct publics?
1. Citizen-action
2. Local
3. Finance
4. Media
5. Internal
6. Government
7. General

Are the following products 'shopping goods'?
- Computers
- Mobile Phones
- Cars

Which Segment are the following characteristics from?
- age
- education
- religion
- race
- gender

The Behavioural Segment consists of:
- Occasions
- User Status
- Loyalty Status (to the brand)

The ( Push, Pull ) Marketing Strategy involves forcing the customer to see the product, making sure they know what's on offer.

The ( Push, Pull ) Marketing Strategy encourages customers to come to you using advertising.