What is the star Theory?

The concept that stars and celebrities are constructed for financial gain to target a specific audience.
These "stars" are a fictional identity used to promote new things such a fashion trends or popular phrases. They act as though they are "real" publically, using emotions; however, his theory says that it is all for "show" and the consumers.
Richard Dyer said that "A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (e.g. advertising, magazines etc. as well as films [music])."
Dyer proposes that the consumers perception of a film is heavily influenced by who it is being played by.

Examples of this:

The X Factor shows how "ordinary" people are changed and transformed into someone different in order to appeal to consumers, this is so they can use them as a mouth piece to promote other things they want to sell or incorporate into society.

	Criado por Shannon Clarke quase 11 anos atrás

Dyer's Star Theory