Definition PR

What is the nature of PR in Britain?

Definition Issue

Issue Management

Developing an issue strategy (The do-it Plan)

Definition Public Affairs

Definition Lobbying

Purpose of lobbying

Definition Image

Why is a good image important

Definition Reputation

Corporate Identity

Corporate Identity consists of

Corporate Branding

Definition stakeholder

Corporate Social Responsibility

Three levels of impact according to Peach (1987)

CSR also includes

4 drivers of csr

Media Relations

Press release

Press conference

Embargo

Off-the-record information

Agenda Setting

Framing

4 possible functions of framing

Metaphor

Selection

Salience

Spin

Story

Plot

Media Text

Intertextuality

Infographic