Primary Market Research

Secondary Market Research

Quantitative

Qualitative

Primary Research Methods

Sources of secondary research data

Random Sampling

Quota Sampling

Stratified Sampling

Cluster sampling

Convenience sampling

Systematic Sampling

Market Segmentation

Mass Market

Niche Market

Marketing Mix

Product Mix or Product Portfolio

Product Life Cycle

Price Elasticity of Demand

Inelastic Demand

Elastic Demand

Penetration Pricing

Price Skimming

Competitive Pricing

Promotional Pricing

Psychological Pricing

Cost-Plus Pricing

Channels of distribution

Wholesaler

Aim

Objective

USP

Customer

Target Market

Market Share

Customer Loyalty

Business to Business (B2B)

Business to Consumer (B2C)

Situational Analysis

S.W.O.T

P.E.S.T.L.E

Branding

Components of branding.

Brand Awareness

Guerrilla Advertising

Viral Marketing