marketing

product orientation

sales orientation

marketing concept

market orientation

societal marketing orientation

customer value

relationship marketing

empowerment

strategic planning

strategic business unit (SBU)

market penetration

market development

product development

diversification

star

cash cow

problem child (question mark)

dog

marketing planning

marketing myopia

environmental scanning

competitive advantage

experience curves

product/ service differentiation competitive advantage

niche competitive advantage

sustainable competitive advantage

marketing strategy

market opportunity analysis (MOA)

marketing mix

marketing audit

ethics

deontological ethical theory

utilitarian ethical theory

casuist ethical theory

moral relativists

virtue

morals

corporate social responsibility

sustainability

stakeholder theory

pyramid of corporate social responsibility

cause-related marketing

target market

environmental management

component lifestyles

demography

generation Y

generation X

baby boomers

greatest generation

purchasing power

global marketing

global vision

gross domestic product (GDP)

multinational corporation

capital-intensive

exchange rate

multidomestic strategy

buyer for export

export broker

export agent

licensing

contract manufacturing

joint venture

direct foreign investment

dumping

countertrade

consumer behavior

consumer decision-making process

need recognition

want

stimulus

internal info search

external info search

nonmarketing-controlled info search

marketing-controlled info source

evoked set

brand extensions

cognitive dissonance

involvement

limited decision making

routine response behavior

extensive decision making

culture

value

subculture

social class

reference group

primary membership group

secondary membership group

aspirational reference group

norm

sponsored blog

shilling

socialization process

self-concept

perception

selective exposure

selective distortion

selective retention

motive

Maslow's hierarchy of needs

stimulus discrimination

belief

attitude

market

market segmentation

market segmentation

segmentation bases

geographic segmentation

demographic segmentation

family life cycle

psychographic segmentation

geodemographic segmentation

benefit segmentation

user-rate segmentation

80/20 principle

satisficers

optimizers

target market

undifferentiated targeting strategy

concentrated targeting strategy

multisegment targeting strategy

cannibalization

one-to-one marketing

positioning

position

product differentiation

perceptual mapping

repositioning

business product

consumer product

convenience product

shopping product

specialty product

unsought product

product item

product line

product mix

product mix width

product line depth

planned obsolescence

product line extension

brand

brand name

brand mark

brand equity

global brand

brand loyalty

manufacturer's brand

private brand

captive brand

individual branding

family brand

cobranding

trademark

generic product name

universal product code (UPC)

warranty

express warranty

implied warranty

new-product strategy

product development

brainstorming

screening

concept test

business analysis

development

simultaneous product development

test marketing

commercialization

adopter

innovation

diffusion

product life cycle (PLC)

product category

introductory stage

growth stage

maturity stage

decline stage

service

intangibility

search quality

experience quality

credence quality

inseparability

heterogeneity

perishability

core service

supplementary services

mass customization

internal marketing

marketing channel

channel members

discrepancy of quantity

discrepancy of assortment

temporal discrepancy

spatial discrepancy

retailer

merchant wholesaler

agents and brokers

logistics

direct channel

dual distribution

strategic channel alliance

intensive distribution

selective distribution

exclusive distribution

channel power

channel control

channel leader

channel partnering

retailing

independent retailers

chain stores

franchise

gross margin

department store

buyer

specialty store

supermarket

scrambled merchandising

drugstore

convenience store

discount store

full-line discount stores

mass merchandising

supercenter

specialty discount store

category killers

warehouse membership clubs

off-price retailers

factory outlet

nonstore retailing

franchisor

franchisee

retailing mix

product offering

promotion

competitive advantage

communication

encoding

channel

noise

promotional mix

AIDA

integrated marketing communications (IMC)

push strategy

pull strategy

advertising

advertising response function

insititutional advertising

product advertising

pioneering advertising

advertising campaign

advertising objective

advertising appeal

unique selling proposition

medium

media planning

cooperative advertising

media mix

cost per contact

cost per thousand (CPM)

reach

frequency

audience selectivity

media schedule

public relations

publicity

product placement

sales promotion

consumer sales promotion

trade sales promotion

loyalty marketing program

frequent buyer program

point-of-purchase (P-O-P)

trade allowance

personal selling

relationship selling

sales process

lead qualification

needs assessment

sales proposal

sales presentation

negotiation

quota

revenue

profit

return on investment (ROI)

market share

status quo pricing

demand

supply

price equilibrium

elasticity of demand

elastic demand

inelastic demand

unitary elasticity

yield management systems (YMS)

variable cost

fixed cost

average variable cost (AVC)

average total cost (ATC)

marginal cost (MC)

markup pricing

keystoning

profit maximization

marginal revenue (MR)

break-even analysis

selling against the brand

customer relationship management (CRM)

customer-centric

learning

knowledge management

interaction

touch points

point-of-sale interactions

data warehouse

response list

compiled list

lifetime value analysis (LTV)

predictive modeling

campaign management