GLOBALIZATION

Globalization Drivers:

strategic business unit

Market and Competitive Analysis:

Internal Analysis:

Choice of Competitive Strategy:

Country-Market Choice

Three factors should determine country selection:

Segmentation

Global Program Development:

Implementing Global Programmes

Localizing Global Moves:

Organization Structures

Corporate Culture

Organizational Designs:

Little or No Formal Organization

The International Division

Global Organizational Structures

Product Structure

Area Structure

Functional Structure

Customer Structure

Mixed Structure

Matrix Structure

Decentralization

Centralization

Co-ordinated decentralization

Challenges for moving into Co-ordinated decentralization

Factors Affecting Structure and Decision Making

The Networked Global Organization:

The Role of Country Organizations

Objects of controls:

Bureaucratic/Formalized Control

Cultural Control

Exercising Controls