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Audience Response to Media Entertainment

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Questão 1 de 53

1

Which part of the genre cycle is represented by movies that make fun of the tired conventions of that genre?

Selecione uma das seguintes:

  • Originator

  • Classical

  • Revisionist

  • Conformist

  • Parody

Explicação

Questão 2 de 53

1

Which part of the genre cycle is where the classic genre formula is given new life with the introduction of novel ideas?

Selecione uma das seguintes:

  • Originator

  • Classical

  • Revisionist

  • Conformist

  • Parody

Explicação

Questão 3 de 53

1

What happens in the second act of a Hollywood movie?

Selecione uma das seguintes:

  • Intensifying conflict between the protagonist and antagonist

  • The major fight scene between protagonist and antagonist

  • The main conflict of the movie is introduced

  • Reasonable affirmations between protagonist and antagonist decide conflict resolution

Explicação

Questão 4 de 53

1

What needs to happen within the first 5 minutes of a Hollywood movie?

Selecione uma das seguintes:

  • Introduce characters

  • Introduce conflict

  • Establish movie location

  • Provide background information for the story

Explicação

Questão 5 de 53

1

What type of shot makes the character appear powerful?

Selecione uma das seguintes:

  • Low angle

  • High angle

  • Close shot

  • Medium shot

  • Extreme close shot

Explicação

Questão 6 de 53

1

Which of the following is not one of the roles of narrative historically in human society?

Selecione uma das seguintes:

  • Teach social order

  • Transmit cultural history

  • Teach how to behave in society

  • Entertain the masses

Explicação

Questão 7 de 53

1

What is the opposition of needs, values, and/or interests?

Selecione uma das seguintes:

  • Conflict

  • Story

  • Plot

  • Convention

  • Characters

Explicação

Questão 8 de 53

1

The movie Momento runs backwards. Because of this, we would say that Momento has an unusual _______?

Selecione uma das seguintes:

  • Conflict

  • Story

  • Plot

  • Convention

  • Characters

Explicação

Questão 9 de 53

1

Where is the thought/message of the story found?

Selecione uma das seguintes:

  • The conflict

  • In the Cliff Notes

  • In the story exposition

  • How the protagonist overcomes his fatal flaw and the antagonist

Explicação

Questão 10 de 53

1

The movie The New Guy is about Dizzy, a small town loser who manages to change his fortunes in high school by spending time with prison inmates. In The New Guy, Dizzy is the:

Selecione uma das seguintes:

  • Hero

  • Villain

  • Protagonist

  • Antagonist

Explicação

Questão 11 de 53

1

Which of the following genres has the highest average box office gross?

Selecione uma das seguintes:

  • Action

  • Horror

  • Animation

  • Comedy

  • Science Fiction

Explicação

Questão 12 de 53

1

Hollywood filmmakers like to produce movies in which the thought of the movie is:

Selecione uma das seguintes:

  • Complex and insightful

  • Modeled on classic literary ideas

  • Uncontroversial

  • Questioning of the status quo

Explicação

Questão 13 de 53

1

Which of the following genres appeals to the smallest audience?

Selecione uma das seguintes:

  • Action

  • Horror

  • Animation

  • Comedy

  • Science Fiction

Explicação

Questão 14 de 53

1

Which of the following is an example of leisure in the life of an average college student?

Selecione uma das seguintes:

  • Going out for coffee with friends

  • Writing a term paper

  • Meeting with a study group

  • Shopping for food

Explicação

Questão 15 de 53

1

Motivation is the process by which people learn, over time, how to use media to:

Selecione uma das seguintes:

  • Activate neural processing

  • Seeking information processing

  • Trigger release of neurotransmitters

  • Provide cognitive triggers toward behavior

Explicação

Questão 16 de 53

1

Many parents abruptly stop their child's fun video game play to make them do some less fun activity like homework or chores. As a result, homework or chores are made a punishment. What type of motivational system does this illustrate?

Selecione uma das seguintes:

  • Avoidance

  • Consummatory

  • Appetitive

  • Penalty/Loss

Explicação

Questão 17 de 53

1

Bart told Homer that the new Trick-Trick record is pretty lame, so Homer buys a J Dilla bootleg instead. Which type of motivation explains why Homer didn't buy the Trick-Trick record?

Selecione uma das seguintes:

  • Basic-Biological

  • Basic-Social

  • Learned-Stimulus-response

  • Learned-Social learning

Explicação

Questão 18 de 53

1

After accidentally watching the Walking Dead, Marge became a regular viewer. She says she likes the show because the interactions among the characters give her a warm and fuzzy feeling. What type of motivation system has Marge addicted to the Walking Dead?

Selecione uma das seguintes:

  • Basic-Biological

  • Basic-Social

  • Learned-Stimulus-response

  • Learned-Social learning

Explicação

Questão 19 de 53

1

JimBob is quite excited about his big plans to watch the movie Heidi this Sunday evening. Which type of motivation system is being activated?

Selecione uma das seguintes:

  • Avoidance

  • Consummatory

  • Appetitive

  • Penalty/Loss

Explicação

Questão 20 de 53

1

Perception consists of all the following characteristics, except:

Selecione uma das seguintes:

  • Requires conscious recognition

  • Is a muli-stage process

  • Influenced by long term memory

  • Task focused

  • Occurs outside of consciousness

Explicação

Questão 21 de 53

1

In class, I gave the example of how identifying a set of four apples led some people to perceive a pear as an apple. This is an example of:

Selecione uma das seguintes:

  • Perceptual priming

  • Perceptual automaticity

  • Alternating attention on perception

  • Perceptual redress

Explicação

Questão 22 de 53

1

Which of the following is not true of perception?

Selecione uma das seguintes:

  • Perception is emergent

  • Working memory matches sensory cue frequencies to patterns in long term memory

  • Perception consists of matching an external targeted stimulus to a set of neurons reserved for that stimulus

  • It takes place on working memory

Explicação

Questão 23 de 53

1

When making sense of an image of television, you use all the following visual detection cues except:

Selecione uma das seguintes:

  • Luminescence

  • Brilliance

  • Occlusion

  • Relative size

Explicação

Questão 24 de 53

1

While you are searching your memory for the answer to this question, what type of attention are you activating?

Selecione uma das seguintes:

  • Alerting

  • Concentrating

  • Orienting

  • Executive

  • Focusing

Explicação

Questão 25 de 53

1

Alerting attention is sensitive to all of the following except:

Selecione uma das seguintes:

  • Conflict

  • Movement

  • Voices

  • Edits

Explicação

Questão 26 de 53

1

Which type of attention are you using to read this question?

Selecione uma das seguintes:

  • Alerting

  • Concentrating

  • Executive

  • Focusing

  • Orienting

Explicação

Questão 27 de 53

1

Despite your focus on answering these questions, you are still able to notice your roommate sneaking up behind you to steal your beer. What type of attention allowed you to save your beer?

Selecione uma das seguintes:

  • Alerting

  • Concentrating

  • Executive

  • Orienting

  • Focusing

Explicação

Questão 28 de 53

1

Which of the following was found about babies watching television?

Selecione uma das seguintes:

  • They didn't know where to look

  • THey maintained focus without looking away

  • Television didn't draw their attention

  • After 15 seconds, they lost interest

Explicação

Questão 29 de 53

1

What protocol is used to measure intensity of attention to a television program?

Selecione uma das seguintes:

  • EEG

  • Eyes on screen

  • Secondary Task reaction time

  • fMRI

  • Focus intensity scale

Explicação

Questão 30 de 53

1

Which terms best describe the structure of the long term memory system?

Selecione uma das seguintes:

  • Ideas and emotions

  • Nodes and links

  • Chutes and ladders

  • Deposits and storage

Explicação

Questão 31 de 53

1

Which memory system is responsible for filtering out extraneous information?

Selecione uma das seguintes:

  • Sensory

  • Working

  • Long term

  • Storage

Explicação

Questão 32 de 53

1

Which of the following is true of long term memory?

Selecione uma das seguintes:

  • You store everything you see

  • There is a set of neurons assigned to each memory

  • If you do not access a memory within 3 years, it is erased

  • You only store information that you think is important

Explicação

Questão 33 de 53

1

The idea that the longer attention is maintained, the less likely it is to be broken is known as:

Selecione uma das seguintes:

  • Attentional inertia

  • Attentional stability

  • Attentional intensity

  • Attentional solidity

Explicação

Questão 34 de 53

1

What are the two cognitive motivational systems in the limited capacity model?

Selecione uma das seguintes:

  • Preventing and circumventing

  • Reward and punishment

  • Approach and avoidance

  • Restraint and indulgence

Explicação

Questão 35 de 53

1

According to the Limited Capacity Model, which type of message is remembered better?

Selecione uma das seguintes:

  • Avoidance

  • Automatic

  • Positive

  • Approach

  • Crucial

Explicação

Questão 36 de 53

1

A joke consists of all the following, except:

Selecione uma das seguintes:

  • A set up

  • A butt

  • A tag line

  • A reversal

Explicação

Questão 37 de 53

1

Which memory process is limited to 7 +/- 2 items?

Selecione uma das seguintes:

  • Sensory

  • Working

  • Long term

  • Storage

Explicação

Questão 38 de 53

1

Which memory system is responsible for filtering out extraneous information?

Selecione uma das seguintes:

  • Sensory

  • Working

  • Long term

  • Storage

Explicação

Questão 39 de 53

1

You are watching Snakes on A Plane and you see a snake on the plane. Which of these is the most likely response?

Selecione uma das seguintes:

  • Automatic emotional response to stimuli

  • Controlled emotional response to stimuli

  • Automatic emotional response to the message

  • No response because you don't like Samuel L. Jackson

Explicação

Questão 40 de 53

1

After searching the entire city of New York, the protagonist finally locates the girl of his dreams waiting at the door of his own apartment. What type of emotional response is the happiness you feel in you heart for his success?

Selecione uma das seguintes:

  • Automatic emotional response to the stimuli

  • Controlled emotional response to the stimuli

  • Automatic emotional response to the message

  • No response because you don't like happiness

Explicação

Questão 41 de 53

1

In semiotics, a sign is made up of:

Selecione uma das seguintes:

  • A signifier and a signified

  • Meaning elements

  • Structural and contextual meanings

  • Semiological cues

Explicação

Questão 42 de 53

1

In a movie, a superimposition implies two things that are connected in time or meaning. “Superimposition” combined with “connection in time or meaning” is the:

Selecione uma das seguintes:

  • Signifier

  • Signified

  • Sign

  • Sinorama

Explicação

Questão 43 de 53

1

Which memory system is where you do your thinking?

Selecione uma das seguintes:

  • Sensory

  • Working

  • Long term

  • Storage

Explicação

Questão 44 de 53

1

In his television show, Jerry Seinfeld points out the common absurdities of everyday life. This type of humor is called ________?

Selecione uma das seguintes:

  • Slapstick

  • Puns

  • Autobiographical humor

  • Observational humor

Explicação

Questão 45 de 53

1

According to affective disposition theory, who would be the most funny professor to get hit in the face with a creme pie?

Selecione uma das seguintes:

  • Sherry, who you all love

  • Tamborini, who's okay

  • Morrison, who you generally dislike

  • McCornack, who you all hate

Explicação

Questão 46 de 53

1

According to affective disposition theory, which of the following will result in favorable evaluation of a movie?

Selecione uma das seguintes:

  • The liked character loses out in the end

  • The liked character fails to overcome his fatal flaw

  • The disliked character is punished in the end

  • The disliked character changes dispositions

Explicação

Questão 47 de 53

1

Emotional response consists of:

Selecione uma das seguintes:

  • Arousal

  • Arousal + Valence

  • Valence + Bias

  • Disposition bias + arousal

Explicação

Questão 48 de 53

1

According to affective disposition theory, the reason why some people like the Three Stooges and other people don't is:

Selecione uma das seguintes:

  • Some people are boys and others are girls

  • People have different values

  • Some people don't understand that no one really gets hurt

  • Some people find the Three Stooges ugly

Explicação

Questão 49 de 53

1

Which of the following is not one of the moral foundations?

Selecione uma das seguintes:

  • Harm/care

  • Purity/Sanctity

  • Loyalty/In group

  • Justice/Integrity

  • Respect/Authority

Explicação

Questão 50 de 53

1

Where would you find an exemplar?

Selecione uma das seguintes:

  • Working memory

  • Sensory memory

  • Long term memory

  • Attentional memory

Explicação

Questão 51 de 53

1

"When forming a judgment, people retrieve the smallest subset of available information needed to form the judgment" is known as:

Selecione uma das seguintes:

  • Sensory retrieval

  • Sufficiency principle

  • Information skimming

  • Retrieval equivalency

Explicação

Questão 52 de 53

1

All of the following makes information easier to retrieve, except:

Selecione uma das seguintes:

  • Obtainability

  • Exemplars

  • Vividness

  • Recency

  • Frequency

Explicação

Questão 53 de 53

1

All of the following are characters of media that contribute to exemplar formation except:

Selecione uma das seguintes:

  • Concrete images

  • Consequential events

  • Rapid sequences of events

  • Emotionally laden events

Explicação