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COM375 (2)

Questão 1 de 57

1

About what percentage of Americans are gamers?

Selecione uma das seguintes:

  • Relatively few --- about 32%

  • A little less than half --- 49%

  • Almost two thirds --- 58%

  • Almost all --- 91%

Explicação

Questão 2 de 57

1

What is the average age of gamers in America?

Selecione uma das seguintes:

  • 12 years old

  • 18 years old

  • 24 years old

  • 30 years old

Explicação

Questão 3 de 57

1

Adult women:

Selecione uma das seguintes:

  • Play fewer games than adult men

  • Represent a greater proportion of gamers than teenage boys

  • Mostly ignore video games

  • Only play games based on romantic television shows

Explicação

Questão 4 de 57

1

Which of the following is true?

Selecione uma das seguintes:

  • Boys like video games more than girls

  • Boys play video games more frequently than girls

  • Boys and girls play video games about the same number of hours per week

  • Very few girls play video games

Explicação

Questão 5 de 57

1

Which of the following games is liked more by male players than female players?

Selecione uma das seguintes:

  • Racing games

  • Strategy games

  • Simulations

  • Educational

Explicação

Questão 6 de 57

1

Which genre of game is liked more by female players than male players?

Selecione uma das seguintes:

  • Racing games

  • Strategy games

  • Simulations

  • Educational

Explicação

Questão 7 de 57

1

Which genre of game is liked more by female players than male players?

Selecione uma das seguintes:

  • Racing games

  • Strategy games

  • Simulations

  • Educational

Explicação

Questão 8 de 57

1

Which type of game is liked equally by both male and female players?

Selecione uma das seguintes:

  • Racing games

  • Strategy games

  • Simulations

  • Educational games

Explicação

Questão 9 de 57

1

Which of the following would be liked more by girls than boys?

Selecione uma das seguintes:

  • A game that features turn-taking

  • A game that expresses natural orientation

  • A game that has explicit goals

  • A game that features many options

Explicação

Questão 10 de 57

1

Which type of play style is more typical of boy play than girl play?

Selecione uma das seguintes:

  • Low player interdependence

  • Turn-taking

  • Individual play

  • Role differentiation

Explicação

Questão 11 de 57

1

According to evolutionary psychologists, play is:

Selecione uma das seguintes:

  • Leisure expressiveness

  • Rehearsal for adult behaviors

  • Required for emotional balance

  • A self-selective behavior

Explicação

Questão 12 de 57

1

All of the following are uses and gratifications of video games, except:

Selecione uma das seguintes:

  • Challenge

  • Motivation

  • Competition

  • Fantasy

  • Social interaction

Explicação

Questão 13 de 57

1

Which of the following is a cognitive skill where girls are generally better than boys?

Selecione uma das seguintes:

  • 2D mental rotation

  • Targeting

  • Object location memory

  • Selective attention

Explicação

Questão 14 de 57

1

Which cognitive skill are boys generally better at than girls?

Selecione uma das seguintes:

  • Visual scanning

  • Auditory discrimination

  • Verbal fluency

  • Targeting

Explicação

Questão 15 de 57

1

Boys are more likely than girls to prefer to play video games that feature:

Selecione uma das seguintes:

  • Object location memory

  • 3D mental rotation

  • Mapping adjustment

  • Symbolic thinking

Explicação

Questão 16 de 57

1

Girls are more likely than boys to prefer playing video games that feature:

Selecione uma das seguintes:

  • Object location memory

  • 3D mental rotation

  • Mapping adjustment

  • Symbolic thinking

Explicação

Questão 17 de 57

1

The flow state is realized when there is a balance between:

Selecione uma das seguintes:

  • Difficulty of the task and mood state of the participant

  • Difficulty of the task and skill of the participant

  • Urgency of the task and mood state of the participant

  • Urgency of the task and skill of the participant

Explicação

Questão 18 de 57

1

Which of the following is NOT a characteristic of flow?

Selecione uma das seguintes:

  • Intense and focused concentration

  • A merging of action and awareness

  • Loss of reflective self-consciousness

  • Increased directive competence

  • Distortion of temporal experience

Explicação

Questão 19 de 57

1

Which of the following activity characteristics could hinder a flow state?

Selecione uma das seguintes:

  • Concrete goals with manageable rules

  • Ability to adjust opportunities for action to one's capabilities

  • Unclear information on how one is doing

  • No distractions present and concentration possible

Explicação

Questão 20 de 57

1

According to the Media Flow Model, when skill is too high and there isn't enough challenge, this results in:

Selecione uma das seguintes:

  • Boredom

  • Anxiety

  • Arousal

  • Depression

Explicação

Questão 21 de 57

1

According to the Media Flow Model, when challenge is too high and skill is too low this results in:

Selecione uma das seguintes:

  • Boredom

  • Anxiety

  • Arousal

  • Depression

Explicação

Questão 22 de 57

1

According to Weber, the neurological explanation for flow is:

Selecione uma das seguintes:

  • Flow regulators

  • Working memory anticipation

  • Attentional binding

  • Perceptual progression

Explicação

Questão 23 de 57

1

Which two attentional networks are implicated in Weber's theory of flow?

Selecione uma das seguintes:

  • Alerting and orienting

  • Orienting and focusing

  • Executive and orienting

  • Focusing and executive

Explicação

Questão 24 de 57

1

According to Weber, when a person's attention networks oscillate in unison, the person experiences:

Selecione uma das seguintes:

  • Highly difficult challenges and increasing skills

  • Out of body mental orientation

  • Revisiting of neural focus

  • Super attention, lost track of time and neurotransmitter release

Explicação

Questão 25 de 57

1

Which of the following is an example of an actual aggression outcome measure in the violent video game experiment?

Selecione uma das seguintes:

  • Use of force to get a confederate to comply

  • Number of physical strikes against another child

  • Physically taking items away from other children

  • Adding a letter to make an aggressive word

Explicação

Questão 26 de 57

1

The US Supreme Court video game decision hinged on all of the following except:

Selecione uma das seguintes:

  • Whether violent video games are protected under the interstate commerce clause

  • Whether violent video games are speech

  • Whether violent video games are a significant threat to society

  • Whether violent video games are not worse than violent television and movies

Explicação

Questão 27 de 57

1

Which of the following is true about the music industry?

Selecione uma das seguintes:

  • Nowadays, almost everybody buys their music from digital services like iTunes

  • Digital music is only popular among college students -- almost 2/3 of people still buy their music at stores

  • Slightly more music sales in the US are digital, rather than physical

  • Digital music make up a very small percentage of digital sales (about 6-7%)

Explicação

Questão 28 de 57

1

Which of the following is the most popular genre of music?

Selecione uma das seguintes:

  • Rock

  • Country

  • Rap

  • Alternative

Explicação

Questão 29 de 57

1

What group makes us the largest audience for music in the US?

Selecione uma das seguintes:

  • Pre-teens - 10-15

  • Teens - 16-20

  • Young adults - 21-25

  • Middle adults - 26-40

  • Older adults - 41+

Explicação

Questão 30 de 57

1

How many record companies are there?

Selecione uma das seguintes:

  • Four

  • Ten

  • Around 20

  • Over 35

Explicação

Questão 31 de 57

1

In the music industry, "deep catalog" refers to what practice?

Selecione uma das seguintes:

  • Sales of intellectually complex music like jazz and classical

  • AN extensive collection of music across genres

  • Collecting all records made by a single artist

  • Selling old music to people

Explicação

Questão 32 de 57

1

Which of the following is one of the basic assumptions of uses and gratifications research?

Selecione uma das seguintes:

  • Media use causes arousal

  • Mass media are used by individuals in response to their felt needs

  • Media gratify escapist uses

  • Use of media leads to imitation of media characters

Explicação

Questão 33 de 57

1

Uses and gratifications states that all of the following are predictors of media use except:

Selecione uma das seguintes:

  • Evolutionary factors

  • Basic human needs

  • Social factors

  • Individual differences

Explicação

Questão 34 de 57

1

Music choice is a function of all the following, except:

Selecione uma das seguintes:

  • Social factors

  • Individual differences

  • Biological regulation

  • Market demand

Explicação

Questão 35 de 57

1

Listening to the radio in your car out of habit is an example of:

Selecione uma das seguintes:

  • Habitualized use

  • Social utility use

  • Instrumental use

  • Ritualized use

Explicação

Questão 36 de 57

1

Reading the newspaper to find out about the latest student riot is an example of:

Selecione uma das seguintes:

  • Habitualized use

  • Social utility use

  • Instrumental use

  • Ritualized use

Explicação

Questão 37 de 57

1

Which type of use focuses primarily on general use of the medium (e.g., people watch TV or listen to records)?

Selecione uma das seguintes:

  • Habitualized use

  • Social utility use

  • Instrumental use

  • Ritualized use

Explicação

Questão 38 de 57

1

Which type of use is typified by the highest amount of media use?

Selecione uma das seguintes:

  • Habitualized use

  • Social utility use

  • Instrumental use

  • Ritualized use

Explicação

Questão 39 de 57

1

All of the following are uses and gratifications of music, except:

Selecione uma das seguintes:

  • Mood management

  • Information

  • Diversion

  • In-group identity

  • Social learning

Explicação

Questão 40 de 57

1

Which medium do people choose most for learning?

Selecione uma das seguintes:

  • Television

  • Video games

  • Music

  • Film

Explicação

Questão 41 de 57

1

All of the following are uses and gratifications that are common across television, video games and music, except:

Selecione uma das seguintes:

  • Arousal/mood management

  • Social interaction

  • Fantasy

  • Diversion

Explicação

Questão 42 de 57

1

According to Selective Exposure Theory, individuals use media to get back to an optimal state of arousal known as ______?

Selecione uma das seguintes:

  • Absorption potential

  • Excitatory homeostasis

  • Hedonic valence

  • Semantic affinity

Explicação

Questão 43 de 57

1

According to the Selective Exposure Theory, the ability of a message to engage or absorb an aroused individual's attention is called:

Selecione uma das seguintes:

  • Absorption potential

  • Excitatory homeostasis

  • Hedonic valence

  • Semantic affinity

Explicação

Questão 44 de 57

1

According to the Mood Management Theory, how close the media content is to the mood that is to be reduced is called:

Selecione uma das seguintes:

  • Absorption potential

  • Excitatory homeostasis

  • Hedonic valence

  • Semantic affinity

Explicação

Questão 45 de 57

1

In order for mood management to work, the media must:

Selecione uma das seguintes:

  • Be excitationally equivalent to the state an individual wants to change

  • Have extremely powerful hedonic valence

  • Reverse the inherent semantic-behavior excitation

  • Be excitationally opposite to the noxious state

Explicação

Questão 46 de 57

1

People who wish to use music to change their mood should use songs that have absorption potential that is:

Selecione uma das seguintes:

  • Opposite the current mood

  • The same as the current mood

  • Highly absorbing

  • Moderately absorbing

Explicação

Questão 47 de 57

1

Which of the following events will net the largest television audience?

Selecione uma das seguintes:

  • Super Bowl

  • Summer Olympics

  • World Series

  • World Cup

Explicação

Questão 48 de 57

1

Changing the rules of baseball to make it easier for batters to hit home runs is an example of which appeal of sports?

Selecione uma das seguintes:

  • Affective relationships

  • Amount of suspense

  • Favorable outcomes

  • Degree of novelty, riskiness and effectiveness

  • Amount of drama and conflict

Explicação

Questão 49 de 57

1

Cheering for the Spartans to win the Big Ten Championship game because you are an MSU student is an example of which appeal of sports?

Selecione uma das seguintes:

  • Affective relationships

  • Amount of suspense

  • Favorable outcomes

  • Degree of novelty, riskiness and effectiveness

  • Amount of drama and conflict

Explicação

Questão 50 de 57

1

Watching your sister's field hockey game on TV is an example of which appeal of sports?

Selecione uma das seguintes:

  • Affective relationships

  • Amount of suspense

  • Favorable outcomes

  • Degree of novelty, riskiness and effectiveness

  • Amount of drama and conflict

Explicação

Questão 51 de 57

1

Using war metaphors to describe a TV bowling tournament is an example of which appeal of sports?

Selecione uma das seguintes:

  • Affective relationships

  • Amount of suspense

  • Favorable outcomes

  • Degree of novelty, riskiness and effectiveness

  • Amount of drama and conflict

Explicação

Questão 52 de 57

1

The National Labor Relations Board decided that the Northwestern University football team should be allowed to form a union because:

Selecione uma das seguintes:

  • NFL players have a union

  • It will make them more competitive than other teams

  • They need to be able to make minimum wage

  • Players already act like employees

Explicação

Questão 53 de 57

1

The highest paid public employee in most states is:

Selecione uma das seguintes:

  • The Governor

  • The college football coach

  • The college basketball coach

  • The Secretary of State

  • THe university president

Explicação

Questão 54 de 57

1

The highest paid public employee in most states is:

Selecione uma das seguintes:

  • The Governor

  • The college football coach

  • The college basketball coach

  • The Secretary of State

  • THe university president

Explicação

Questão 55 de 57

1

ESPN is covering the World Indoor Bullying Championship, where Nelson will attempt to set the record by beating up six nerds simultaneously. This is an example of which appeal of sports?

Selecione uma das seguintes:

  • Affective relationships

  • Amount of suspense

  • Favorable outcomes

  • Degree of novelty, riskiness and effectiveness

  • Amount of drama and conflict

Explicação

Questão 56 de 57

1

People on campus want the Spartan football team (affective relationships) to win and Michigan to lose (favorable outcome). The combination of these appeals is consistent with what theory?

Selecione uma das seguintes:

  • Cultivation

  • Affective Disposition Theory

  • Catharsis

  • Social Cognitive Theory

  • Uses and gratifications

Explicação

Questão 57 de 57

1

Cartman never misses an episode of the television show, Basketball Wives, which repeatedly portrays NBA wives as selfish and vapid. As a result, Cartman believes that NBA wives in general are selfish and spoiled. This is an example of what theory?

Selecione uma das seguintes:

  • Cultivation

  • Affective Disposition Theory

  • Catharsis

  • Social Cognitive Theory

  • Uses and gratifications

Explicação