Traditional Society :
- Characterised by simple technology and a primary sector economy.
- Static society.
- No centralised political system.
Pre-conditions for Take-off:
- Demand for raw materials initiates economic change.
- Commercial exploitation of agriculture and extractive industry.
- Spread of new technologies.
- Individual social mobility begins.
- Development of national identity begins.
Take-off:
- Development of a manufacturing sector.
- Urbanisation and industrialisation increase.
- Example: The Industrial Revolution in the UK.
Drive to Maturity:
- Development of wider industrial and commercial base.
- Development of transportation infrastructure.
- Urban society.
- Consumers typically have disposable income.
High-mass Consumption:
- High economic security and consumption.
- Consumer products become more durable and more diverse.