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Strategic Management UE University of Wroclaw

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Es un simulacro de examen
Julio Díaz
Quiz por Julio Díaz, atualizado more than 1 year ago
Julio Díaz
Criado por Julio Díaz mais de 6 anos atrás
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Resumo de Recurso

Questão 1

Questão
In the Five Forces Model, the ease with which companies can enter into competition with other companies within the industry is known as which type of force?
Responda
  • the threat of substitute products
  • the power of suppliers
  • the power of customers
  • the level of rivalry
  • the potential for entry

Questão 2

Questão
In which step of SWOT analysis would “obsolete, narrow product line” be most likely to arise?
Responda
  • T
  • O
  • W
  • both O and T
  • S

Questão 3

Questão
An organization that treats customers better than its rivals is wasting money.
Responda
  • True
  • False

Questão 4

Questão
The development of a set of functional-level strategies to increase the performance of the operating system a company uses to transform inputs into finished goods and services is known as:
Responda
  • value chain management
  • research and development
  • utilizing new technology
  • materials management
  • efficiency management

Questão 5

Questão
An organization attempts to gain a competitive advantage by aiming its efforts at driving down its production costs per unit below those of its competitors. This is known as which type of strategy?
Responda
  • low-cost strategy
  • focused differentiation strategy
  • unrelated diversification strategy
  • related diversification strategy
  • concentration on a single business strategy

Questão 6

Questão
A general guide to action for the managers of an organization is known as:
Responda
  • a rule
  • a policy
  • none of the above
  • a standing plan
  • an SOP

Questão 7

Questão
Another name for contingency planning is:
Responda
  • divisional-level planning
  • scenario planning
  • synergy planning
  • business-level planning
  • ad hoc planning

Questão 8

Questão
Organizations that use a global strategy typically customize the product to meet the needs of customers in different countries.
Responda
  • True
  • False

Questão 9

Questão
Another name for contingency planning is scenario planning.
Responda
  • True
  • False

Questão 10

Questão
The more desired attributes an organization builds into its products, lower the price they can charge to attract customers.
Responda
  • True
  • False

Questão 11

Questão
When an organization updates its five-year plan annually in order to take into account changing conditions within the organization and in the organization's external environment, this is known as which type of plan?
Responda
  • SWOT
  • scenario
  • functional
  • inflexible
  • rolling

Questão 12

Questão
Another name for the departmental level of the organization is the __________ level of the organization.
Responda
  • functional
  • divisional
  • corporate
  • business
  • first-line

Questão 13

Questão
The set of decisions that managers make to assist the organization in the attainment of its goals is called the strategy of the organization.
Responda
  • True
  • False

Questão 14

Questão
PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants. This was an example of:
Responda
  • a low cost strategy
  • vertical integration
  • a diversification strategy
  • horizontal integration
  • a global strategy

Questão 15

Questão
Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.
Responda
  • True
  • False

Questão 16

Questão
Managers monitor and evaluate the organization's strategy to see if it is working using the controlling function.
Responda
  • True
  • False

Questão 17

Questão
The service function controls the movement of physical materials through the value chain.
Responda
  • True
  • False

Questão 18

Questão
When an organization enters a new type of industry that is not similar in any way to the current businesses of the organization, this is known as a(n) ____________ strategy.
Responda
  • related diversification
  • international expansion
  • unrelated diversification
  • vertical integration
  • concentration on a single business

Questão 19

Questão
The marketing and sales functions of a company are responsible for the creation of a good or service.
Responda
  • True
  • False

Questão 20

Questão
All of the following are major corporate-level strategies that managers can use to help their organization increase its sales and profits EXCEPT:
Responda
  • focus
  • vertical integration
  • diversification
  • concentration on a single business
  • international expansion

Questão 21

Questão
A department of the organization (such as manufacturing, accounting, marketing) that contains employees who have the same skills and use the same organizational resources to perform their jobs is known as a(n) __________ of the organization.
Responda
  • vertical integration
  • function
  • business
  • division
  • synergy

Questão 22

Questão
General Electric Company sets a goal that every product line of the company should be either first or second in its industry in market share. What type of goal does this represent?
Responda
  • business-level
  • divisioanl level
  • multidomestic-level
  • functional-level
  • corporate-level

Questão 23

Questão
Anything new or better about the way an organization operates, or the goods or services it produces, is the result of innovation.
Responda
  • True
  • False

Questão 24

Questão
A formal, written guide to action for managers in an organization is known as:
Responda
  • a heuristic
  • a policy
  • synergy
  • a rule
  • none of the above

Questão 25

Questão
An organization creates a list of possible future forecasts of business situations and creates a plan to respond to each of these forecasts. This is known as:
Responda
  • synergy planning
  • ad hoc planning
  • scenario planning
  • divisional-level planning
  • functional planning

Questão 26

Questão
When an organization designs a corporate-level strategy that includes expanding its operations into a new type of business for the organization, this is known as a(n) __________ strategy.
Responda
  • concentration
  • international expansion
  • sybergistic
  • diversification
  • vertical integration

Questão 27

Questão
A broad statement of the organization's purpose, its products, and its customers is called a mission statement.
Responda
  • True
  • False

Questão 28

Questão
High quality products have superior design, features, reliability, and after-sales support.
Responda
  • True
  • False

Questão 29

Questão
A group of managers analyzes both the internal strengths and weaknesses of their organization as well as the opportunities and threats of the external environment. What type of analysis is this?
Responda
  • related diversification
  • functional analysis
  • mission analysis
  • diversification
  • SWOT analysis

Questão 30

Questão
Unilever sells different products using a different marketing approach in Great Britain than it uses when marketing these products in the United States. This is an example of:
Responda
  • a global strategy
  • unrelated diversification
  • a multidomestic strategy
  • vertical integration
  • a focused low-cost strategy

Questão 31

Questão
Managerial goals should be both challenging and realistic.
Responda
  • True
  • False

Questão 32

Questão
Functional goals and strategies need not be consistent with divisional goals and strategies.
Responda
  • True
  • False

Questão 33

Questão
The information systems function controls the electronic systems for managing inventory, tracking sales, pricing products, selling products, dealing with customer service inquires, and so on.
Responda
  • True
  • False

Questão 34

Questão
An organization attempts to succeed by distinguishing its products from those of the competition. What type of strategy is this?
Responda
  • unrelated diversification strategy
  • concentration on a single business strategy
  • low-cost strategy
  • related diversification strategy
  • focused differentiation strategy

Questão 35

Questão
SWOT is a part of:
Responda
  • none of the above
  • all of the above
  • business-level strategy
  • functional-level strategy
  • corporate-level strategy

Questão 36

Questão
The first step in defining an organization's mission is to define its business.
Responda
  • True
  • False

Questão 37

Questão
The fewer the inputs required to produce a given output, the lower is the efficiency and the higher the cost of outputs.
Responda
  • True
  • False

Questão 38

Questão
__________ means producing goods and services with superior design, features, reliability, and after-sales support.
Responda
  • efficiency
  • responsiveness
  • quality
  • flexibility
  • innovation

Questão 39

Questão
The ___________ function can create a perception of superior value by solving customer problems and supporting customers after they have purchased the product.
Responda
  • production
  • information systems
  • materials management
  • service
  • marketing

Questão 40

Questão
Firestone Tire and Rubber Company purchases rubber plantations in Africa so that it will have a source of supply for its tire manufacturing plants in Akron, Ohio. This is an example of:
Responda
  • forward vertical integration
  • a global strategy
  • a focused differentiation strategy
  • a multidomestic strategy
  • backward vertical integration

Questão 41

Questão
Two divisions of a company decide to use the same distribution channels for their products to reduce the overlap of their marketing efforts. This is an example of:
Responda
  • a differentiation strategy
  • synergy
  • a low-cost strategy
  • diversification
  • a focused-differentiation strategy

Questão 42

Questão
Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example of:
Responda
  • a differentiation strategy
  • a low-cost strategy
  • a focused-differentiation strategy
  • a diversification strategy
  • synergy

Questão 43

Questão
The company that customizes every product to the unique demands of individual customers is likely to see its cost structure:
Responda
  • all of the above
  • become obsolete
  • become lowers as demand increases rapidly
  • rise as unit revenues rise

Questão 44

Questão
SWOT analysis is the last step in the strategy formulation process.
Responda
  • True
  • False

Questão 45

Questão
Which of the following is NOT a reason to try to boost product quality?
Responda
  • To charge a higher price
  • All of these are reasons
  • To provide a higher quality product, for the same price, as the competition
  • To become more responsive to customers
  • To increase efficiency

Questão 46

Questão
Organizational plans that cover a timespan of one to five years are typically referred to as _____________ plans.
Responda
  • short-term plans
  • corporate-term plans
  • intermediate-term plans
  • long-term plans
  • division-term plans

Questão 47

Questão
Differentiation raises costs.
Responda
  • True
  • False

Questão 48

Questão
A functional-level plan spells out the goals of the __________ that are intended to assist the organization to achieve its __________ goals.
Responda
  • department;corporate
  • none of the above
  • division;corporate
  • business;divisional
  • division;business

Questão 49

Questão
A business plan that is updated every year depending on the changes in the organization and in the external environment that have taken place in the previous year is known as a rolling plan.
Responda
  • True
  • False

Questão 50

Questão
IBM has a written set of guidelines for its managers in terms of behavior that IBM considers to be either ethical or unethical. This set of written guidelines is called:
Responda
  • rules
  • a single-use plan
  • policy
  • a standard operating procedure
  • a mission statement

Questão 51

Questão
Which type of organizational strategy states the industries and markets in which the organization intends to compete?
Responda
  • business-level strategy
  • divisional-level strategy
  • functional-level strategy
  • departmental-level strategy
  • corporate-level strategy

Questão 52

Questão
The cluster of decisions that managers make to assist the organization to achieve its goals is known as:
Responda
  • SWOT analysis
  • strategy
  • related diversification
  • diversification
  • scenario planning

Questão 53

Questão
Which level of management of a large organization contains the organization's marketing department, R&D department, and human resources department?
Responda
  • multidomestic
  • divisional
  • scenario
  • first-line
  • vertical

Questão 54

Questão
Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains. This is an example of:
Responda
  • a diversification strategy
  • a focused-differentiation strategy
  • synergy
  • an unrelated diversification strategy
  • a differentiation strategy

Questão 55

Questão
The corporate-level plan of an organization contains the decisions that are related to the organization's mission, goals, strategy, and structure.
Responda
  • True
  • False

Questão 56

Questão
Planning is a goal-making but not a strategy-making process.
Responda
  • True
  • False

Questão 57

Questão
Wal-Mart, the US retailing giant, has created the most efficient ________________ function in the retail industry by tightly controlling the flow of goods from its suppliers through its stores into the hands of customers.
Responda
  • marketing
  • production
  • service
  • information systems
  • materials management

Questão 58

Questão
When Gallo (wine producer) purchased a company that makes wine bottles, it was involved in:
Responda
  • forward vertical integration
  • horizontal integration
  • strategic alliance
  • backward vertical integration
  • upward integration

Questão 59

Questão
Most customers prefer products with few features to products with many features.
Responda
  • True
  • False

Questão 60

Questão
If Organization A is able to provide, for the same price, a product of higher quality than Organization B's product, Organization A is serving its customers better, but it is not being more responsive.
Responda
  • True
  • False

Questão 61

Questão
What type of strategy specifies the activities of managers at the departmental level of the organization?
Responda
  • business-level strategy
  • top-level strategy
  • divisional-level strategy
  • corporate-level strategy
  • functional-level strategy

Questão 62

Questão
When Matsushita sells its TVs and VCRs using the same basic marketing approach in various countries, this is an example of:
Responda
  • a focused low-cost strategy
  • a multidomestic strategy
  • a global strategy
  • vertical integration
  • a differentiation strategy

Questão 63

Questão
In the typical organization, top managers are primarily responsible for planning that takes place at the business level of the organization.
Responda
  • True
  • False

Questão 64

Questão
An organization's strategy is an outcome of its planning processes.
Responda
  • True
  • False

Questão 65

Questão
Which type of plan details the goals, strategy, and structure of a division within an organization?
Responda
  • departmental-level plan
  • none of the above
  • corporate-level plan
  • business-level plan
  • functional-level plan

Questão 66

Questão
Southwest's low-cost operating system focuses only on improving the maintenance of aircraft.
Responda
  • True
  • False

Questão 67

Questão
Managers at ABC, Inc. analyze the current situation of their organization and then develop plans to help their organization to accomplish its mission and achieve its goals. This is known as:
Responda
  • strategy formulation
  • SWOT analysis
  • diversification
  • synergy planning
  • functional planning

Questão 68

Questão
When General Electric Company expanded its operations by acquiring NBC television, this was an example of which type of strategy?
Responda
  • low-cost strategy
  • vertical integration
  • concentration on a single business strategy
  • diversification
  • international expansion

Questão 69

Questão
Organizational plans that cover a time-span of up to one year are referred to as __________ plans.
Responda
  • division-term plans
  • long-term plans
  • corporate-term plans
  • intermediate-term plans
  • short-term plans

Questão 70

Questão
Through brand positioning and advertising, the __________ function can increase the value that customers perceive to be contained in a company's product.
Responda
  • production
  • materials management
  • marketing
  • service
  • information systems

Questão 71

Questão
In managing the value chain to add value, functional managers need to find ways to attain superior quality, efficiency, innovation, and responsiveness to customers.
Responda
  • True
  • False

Questão 72

Questão
The production function of a company can perform its activities in a way that is consistent with high product quality, which leads to _____________ and _____________.
Responda
  • Disgruntled employees; better sales
  • Product differentiation; higher costs
  • Product differentiation; lower costs
  • Inconsistencies; higher costs
  • Happy employees; more mistakes

Questão 73

Questão
According to Michael Porter's theory, it is possible for managers to pursue both a low-cost strategy and a differentiation strategy at the same time.
Responda
  • True
  • False

Questão 74

Questão
With a multidomestic strategy, managers decide to sell the same product with the same marketing approach in all of the countries in which the product is sold.
Responda
  • True
  • False

Questão 75

Questão
When managers focus on being ___________ to their customers, and not just on producing or providing a product, they see new ways to reduce costs and increase quality.
Responda
  • friendly
  • honest
  • ethical
  • efficient
  • responsive

Questão 76

Questão
Which plan of the organization contains top management's decisions about the organization's mission, goals, strategy, and structure?
Responda
  • functional-level plan
  • departmental-level plan
  • business-level plan
  • corporate-level plan
  • divisional-level plan

Questão 77

Questão
When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business, this was an example of which type of strategy?
Responda
  • vertical integration
  • diversification
  • low-cost strategy
  • international expansion
  • concentration on a single business

Questão 78

Questão
The last step in a SWOT analysis is to identify the organization's internal strengths and internal weaknesses.
Responda
  • True
  • False

Questão 79

Questão
The term “value chain” refers to the idea that a company is a chain of functional activities that transforms inputs into an output of goods or services that customers value.
Responda
  • True
  • False

Questão 80

Questão
Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.
Responda
  • True
  • False

Questão 81

Questão
The management of the value-chain activities that bring new products or services to market is called ________________.
Responda
  • product development
  • JIT
  • product innovation
  • CRM
  • TQM

Questão 82

Questão
Firestone Tire and Rubber Company set up a chain of Firestone retail stores to sell its tires to American consumers. This is an example of:
Responda
  • forward vertical integration
  • a focused-differentiation strategy
  • a global strategy
  • a multidomestic strategy
  • backward vertical integration

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