SM - Kapitel 08 - Strategy Generation & Selection

Descrição

SM - Kapitel 08 - Strategy Generation & Selection
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Quiz por bla bla, atualizado more than 1 year ago
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Criado por bla bla quase 6 anos atrás
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Resumo de Recurso

Questão 1

Questão
Which stage in the strategy-formulation framework focuses on generating feasible alternative strategies?
Responda
  • Input
  • Output
  • Decision
  • Throughput
  • Matching

Questão 2

Questão
Which stage of the strategy-formulation framework includes an IFE Matrix and the Competitive Profile Matrix?
Responda
  • Input
  • Matching
  • Decision
  • Penetration
  • Research

Questão 3

Questão
Which matrix is included in the decision stage for the strategy formulation framework?
Responda
  • Internal Factor Evaluation (IFE) Matrix
  • Quantitative Strategic Planning Matrix (QSPM)
  • Boston Consulting Group (BCG) Matrix
  • Grand Strategy Matrix
  • Strategic Position and Action Evaluation (SPACE) Matrix

Questão 4

Questão
Which of the following is NOT one of the steps involved in constructing a SWOT Matrix?
Responda
  • List the firm's key external threats.
  • Match internal strengths with external opportunities, and record the resultant SO strategies in the appropriate cell.
  • Match internal strengths with external threaths, and record the resultant ST strategies.
  • List the firm's external weaknesses.
  • List the firm's external opportunities.

Questão 5

Questão
Which of these is NOT a SPACE Matrix quadrant?
Responda
  • Aggressive
  • Defensive
  • Competitive
  • Offensive
  • Conservative

Questão 6

Questão
In the BCG Matrix, which element represents the industry growth rate in sales, measured in percentage terms?
Responda
  • X-axis
  • Y-axis
  • first quadrant
  • second quadrant
  • third quadrant

Questão 7

Questão
In the BCG-Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a
Responda
  • star
  • cash cow
  • cat
  • question mark
  • dog

Questão 8

Questão
In the BCG Matrix, which strategy would be most appropriate for a division classified as a dog?
Responda
  • market penetration
  • market development
  • product development
  • retrenchment
  • forward integration

Questão 9

Questão
What analytical tool has four quadrants based on two dimensions: competitive position and market growth?
Responda
  • Competitive Profile Matrix (CPM)
  • Internal-External (IE) Matrix
  • Strategic Position and Action Evaluation (SPACE) Matrix
  • Grand Strategy Matrix
  • Quantitative Strategic Planning Matrix (QSPM)

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