38381633
Descrição
Quiz por Katelyn Chen, atualizado more than 1 year ago
|
Criado por Katelyn Chen
quase 4 anos atrás
|
|
Questão 1
Questão
Coca-Cola sells different types of sodas, energy drinks, waters, and juices. This class
of products is referred to as the width of the ___.
Responda
-
product targets
-
market selection
-
market segments
-
product mix
Questão 2
Questão
A brand is commonly defined as a specific ____ that identifies a seller's product.
Responda
-
make or model
-
name, symbol, or design
-
marketing
-
words
Questão 3
Questão
Price competition is based on price and ___.
Responda
-
branding
-
quality
-
value
-
availability
Questão 4
Questão
An example of capital goods would be ___.
Responda
-
items sold
-
marketing materials
-
dollars earned during a fundraiser
-
cars used by a cleaning service company
Questão 5
Questão
The ___ is responsible for recalling unsafe products.
Responda
-
Better Business Bureau
-
Federal Trade Commission
-
Consumer Product Safety Commission
-
Federal Bureau of Investigation
Questão 6
Questão
A ___ is a term for illegally offering money in exchange for a favorable outcome.
Responda
-
breech
-
blackmail
-
bribe
-
broker
Questão 7
Questão
Transporting goods via a tractor and trailer is used for produce. Relative to this
situation, it can be concluded that the initial ___.
Responda
-
investment is high, but operational costs are relatively small
-
produce was owned by the government
-
air transportation is much more expensive and not a viable option
-
product is inexpensive to construct, operational costs are high
Questão 8
Questão
Private or public ___ warehouses store products requiring payment of a federal
tax
before imported or domestic products can be removed
Responda
-
hazardous
-
commodity
-
bonded
-
conglomerate
Questão 9
Questão
An example of marketing
that might create an ethical controversy would be ___.
Responda
-
advertising an early bird special
-
airing alcoholic beverage related commercials during prime time
-
retailers developing a national sweepstakes
-
broadcasting PSAs about public health issues
Questão 10
Questão
The lack of ___ to produce advertising eliminates many small businesses from many mass media advertising options.
Responda
-
expertise
-
time
-
money
-
staff
Questão 11
Questão
A sampling procedure in which everyone in the population has an equal chance of being selected.
Responda
-
focus group
-
observation
-
interview
-
random sampling
Questão 12
Questão
Psychographics refers to ___.
Responda
-
census data
-
people's lifestyle
-
variable demographics
-
geographic location
Questão 13
Questão
An online retailer should have ___ in order to secure credit card transactions.
Responda
-
FAQ
-
RFP
-
EMT
-
SSL certificates
Questão 14
Questão
Consumers buying products online has drastically impacted the ___ of products as a part of the marketing mix.
Responda
-
distribution
-
price
-
promotion
-
production
Questão 15
Questão
Bulk mailings are made simple using _____.
Responda
-
spreadsheets
-
word processing
-
databases
-
PowerPoint
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.