8323665
Descrição
Quiz por Claudia Abaunza Bautista, atualizado more than 1 year ago
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Criado por Claudia Abaunza Bautista
aproximadamente 7 anos atrás
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Questão 1
Questão
A Restaurant charges adult 40€ for their special menú but only 30€ for senior citizens (above 65). Knows as
Responda
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Price discrimination
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Promotional pricing
Questão 2
Questão
What are the main characteristics of a “pricing penetration” strategy?
Select one or more:
Responda
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Strategy focused on obtaining a big ROI in the long run.
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Strategy that might be focused on a high quality/value ratio.
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Strategy that might be used for the launch of new products.
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Low pricing strategy.
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Ninguna correcta
Questão 3
Questão
Select the characteristics related to price that are right.
Select one or more:
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We might have a different price for each stage of the life cycle.
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Doesn’t depend on the demand.
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Cannot be modified in the life of a service/product.
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It is easily copied and replicated by competitors.
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Price is an element of the marketing mix
Questão 4
Questão
A Pull Strategy means:
Select one or more:
Responda
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Get your consumers engaged in order to ask for your products in shops.
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To get the consumers approval to use a specific advertising piece targeting them.
Questão 5
Questão
Torres Group organizes special music concerts for its clients. Torres marketing department is involved in:
Select one:
Responda
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Sales promotion.
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Advertising.
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Guerrilla marketing.
Questão 6
Questão
If the manager of a convenience shop increases 25% the price of the fizzy driks, he discovers that he sells exactly the same number of units. That means, the demand is:
Select one or more:
Responda
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Similar to Pull Strategy.
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Elastic.
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Highly elastic.
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Inelastic.
Questão 7
Questão
A restaurant specialized in olive oil cooking hires a food magazine to write and publish an ad with technical data and additional health information on its new olive oil menu. The article is published to following month. This is an example of which marketing tactics?
Responda
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Advertasing
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Public relations
Questão 8
Questão
What is the meaning of PWYW?
Responda
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Price what you want
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Ninguna
Questão 9
Questão
Which of the following might be KPIS for the marketing plan of an Italian restaurant group based in Madrid?
Responda
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Number of the article published in local press in the last year.
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Average costs of food and beverage in each restaurant (€).
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Visit frequency of the member of the Special Club in the group (number of times)
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Average ROI of the marketing actions.
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Average time to save a table (min)
Questão 10
Questão
The demand is more inelastic when:
Select one or more:
Responda
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There is a substitute product similar to the one sold.
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The product is part of a bundling strategy.
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The purchase is for leisure reasons.
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The client is familiar with the product.
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The product has a unique value.
Questão 11
Questão
What are the differences between ATL Above The Line and BTL Below The Line?
Responda
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ATL includes marketing tactics addressed to a mass media market. Below The Line marketing tactics are addressed to targeted public.
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BTL includes marketing activities that are addressed to a mass media market. Above the line Market is targeting a segmented public.
Questão 12
Questão
Our company is focused in growing using a penetration strategy (existing products existing markets) might be carried out?
Select one or more:
Responda
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R+D
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New uses for existing products.
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Creation of substitute products.
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Higher frequency of use the existing products.
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Related segments for the existing products
Questão 13
Questão
What might be the advantages of using a dashboard in a restaurant group?
Select one or more:
Responda
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Ninguna
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Relevant data might be seen in a very visual format.
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Helps to take decisions on the plan marketing effectiveness.
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Solves marketing problems that might be addressable.
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Marketing information might be seen in a max of 10 KPIS.
Questão 14
Questão
What are the main characteristics of a “pricing skimming” strategy?
Select one or more:
Responda
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Strategy that might be used to launch a new product to the market.
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None of the others.
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Strategy to maximize the benefits of the company in the long run.
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Low pricing strategy.
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Strategy that uses a high price in a short period of time.
Questão 15
Questão
If the restaurant manager increases the price of the menu by 10%, the results shows that the turnover for that following week is about half.
That means, the demand of that menu is highly:
Select one or more:
Responda
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Good for business.
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Elastic.
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Suitable for the strategy.
Questão 16
Questão
What is the main difference between “advertising” and Public relations?
Select one or more:
Responda
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None of the answer is right.
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You always pay to have sth published in a advertising campaign. Might not be the case in a public relationship campaign.
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Restaurant only use public relations campaigns.
Questão 17
Questão
The difference between the cheapest dish is a menu and the most expensive should be around:
Select one:
Responda
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2,5 times
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2 times
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30% above
Questão 18
Questão
Which of the following statements is NOT a political-legal factor in a Pestel analysis carried out on a restaurant chain in Denmark?
Select one or more:
Responda
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Danish consumer´s attitude one the new regulation for the restaurants regulating the allergen communication.
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All the answers are right.
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