8647634
Descrição
Quiz por Victoria Vaara, atualizado more than 1 year ago
|
Criado por Victoria Vaara
aproximadamente 7 anos atrás
|
|
Questão 1
Questão
Sports marketing differs from marketing in other industries in the following ways except
Responda
-
An affinity advantage
-
A positioning challenge
-
An intangible characteristic
-
Experience-based relationships
Questão 2
Questão
The relationship between a high involvement fan segment and a sports team is most likely based on
Responda
-
Long-term civic pride
-
Emotion and self-concept
-
Individual player performance
-
Time and economic status
Questão 3
Questão
A permanent shift in consumer behavior occurred in respect to the purchase of season tickets for proffesional sports. To meet this change, a strategy that most professional teams took was to.
Responda
-
A)Reduce the prices of season tickets
-
B)Offer an added value to season tickets, such as free parking
-
C)Include drinks and food as part of the purchase price
-
D)Create multiple game packages that did not involve the entire season
Questão 4
Questão
Demographic characteristics of a market segment include the following except
Responda
-
A) Gender
-
B) Ethnicity
-
Social Class
-
Family life Cycle stage
Questão 5
Questão
Brand leveraging
Responda
-
A) Involves developing a promise that will create customer relationships
-
B) Is strategies devised to capitalize on aspects of a brand to develop product offerings that add value for customers and drive business growth
-
Entails decisions such as selecting a brand name and designing marks associated with the brand, such as a logo and colors
-
Is made up of associations that a marketer aspires to project or communicate to its target market
Questão 6
Questão
In terms of using the levels of a product to create value, the ..... level provides the extras that sports marketers include to increase fa engagement and excitement.
Responda
-
A) Intangible product
-
B) Augmented product
-
C) Actual product
-
D) Core product
Questão 7
Questão
In terms of types of experiences for experimental marketing,....experiences appeal through surprise, intrigue, or provocation. (p 184)
Responda
-
A) Feel
-
B) Sense
-
C) Think
-
D) Act
Questão 8
Questão
The following are examples of actions from target market based on a behavioral objective except
Responda
-
A) Developing a strong affinity for a sports team
-
B) Attending a sport event
-
C) Becoming a follower on Twitter
-
D) Visiting a team Website
Questão 9
Questão
The ultimate goal of integrated marketing communications is to
Responda
-
A) grow customer loyalty
-
B) Maximize purchase value
-
C) Encourage product trial
-
D) Identity brand preference
Questão 10
Questão
Advantages of using social networking websites for sports brands include the following except
Responda
-
A) Cost are low compared to mass media time and space
-
B) Consumers can spread the word on behalf of the sports brand
-
C) Brands have various metrics to measure their success
-
D) Consumers can interact with the brand
Questão 11
Questão
One of the strongest triggers for a brand ending a sponsorship is dissatisfaction with the results. In most cases, however, dissatisfaction is not the real problem. Instead it is
Responda
-
A) Unclear expectations of the relationship
-
B) Sports properties not fulfilling sponsorship obligations
-
C) Inadequate budgets to activate sponsorships
-
D) Changes in the strategic focus of sponsoring brands
Questão 12
Questão
In terms of retail sales performance,..... is a function of margin earned on each transaction coupled with the number of transactions.
Responda
-
A) Velocity
-
B) Total return
-
C) Transactional margin
-
D) Per cap revenue
Questão 13
Questão
Primary advantages of outsourcing a marketing function include the following except.
Responda
-
A) Image
-
B) Expertise
-
C) Objectivity
-
D) Cost effectiveness
Questão 14
Questão
As new communication channels have emerged, many sports properties have hired individuals to handle
Responda
-
A) Media relations
-
B) Online sponsorship sales
-
C) Social media and text messaging
-
D) Email and internet marketing
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.