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Question 1
Question
Which of the following is not a major step in information processing?
Answer
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attention
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interpretation
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exposure
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All of the given answers are steps in information processing.
Question 2
Question
Which of the following is not an element of relationship marketing?
Answer
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developing a core product around which to build customer relationships
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pricing in a manner that encourages loyalty
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engaging in internal marketing in order to perform well for customers
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All of the given answers are elements of relationship marketing.
Question 3
Question
A problem of which the consumer is not aware is:
Answer
-
a situational problem.
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a potential problem.
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a manifest problem.
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none of the given answers.
Question 4
Question
For a target market using a brand first, outlet second decision sequence, a manufacturer should not:
Answer
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use brand availability advertising.
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develop brand image management.
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use more exclusive distribution.
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None of the given answers are correct
Question 5
Question
Sensory discrimination refers to:
Answer
-
individuals' tendencies to rely on one sense mode.
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the lack of just-noticeable differences between the various sense modes.
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the ability of an individual to distinguish between similar stimuli.
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none of the given answers.
Question 6
Question
The ability of an individual to distinguish between similar stimuli is:
Answer
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called sensation differentiation.
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very highly developed in most consumers.
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called just definite differentiation.
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called sensory discrimination.
Question 7
Question
The difference between repeat purchase behaviour and brand loyalty is not explained by which of the following statements?
Answer
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Repeat purchase often results in brand loyalty.
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Brand loyalty implies a psychological commitment to the brand.
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Repeat purchase may exist because there is only one brand in that product category.
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Brand loyalty is biased.
Question 8
Question
Which of the following are not examples of an external information source listed in the text?
Answer
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friends, family
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consumer groups, government departments
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sales staff, advertising
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All of the given answers are external information sources.
Question 9
Question
Which of the following is not a VALS segment?
Answer
-
experiencers
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believers
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activists
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makers
Question 10
Question
Which of the following is not a decision retailers face when using price advertising?
Answer
-
what verbal statements should accompany the price information
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whether comparison or reference prices should be used
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how large a price discount should be used
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All of the given answers are decisions retailers face
Question 11
Question
Which of the following is not a major step in perception?
Answer
-
attention
-
analysis
-
exposure
-
interpretation
Question 12
Question
Which of the following is not a stimulus factor that influences attention?
Answer
-
position
-
contrast
-
isolation
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All of the given answers influence attention.
Question 13
Question
Which of the following is not an Australian lifestyle segment developed by Roy Morgan Research?
Answer
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look at me
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empty nesters
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something better
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visible achievers
Question 14
Question
Which of the following is not an approach to reducing dissonance?
Answer
-
Increase the desirability of the brand purchased.
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Decrease the desirability of the rejected alternative.
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Decrease the importance of the purchase decision.
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All of the given answers are approaches for reducing dissonance.
Question 15
Question
Which of the following is not an ascribed status dimension?
Answer
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race
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age
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gender
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All of the given answers are ascribed status dimensions.
Question 16
Question
Which of the following is not one of the primary sources of information available to consumers?
Answer
-
industry files
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experiential sources
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memory
-
independent sources
Question 17
Question
Which of the following is not recommended when marketing to generation X?
Answer
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Be realistic.
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Be interactive.
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Promote on the basis of 'hipness'.
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Use soft-sell tactics.
Question 18
Question
Which of the following is not true about Australian tweens?
Answer
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More than 60 per cent have regular access to tablet computers.
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Two-thirds own or have access to a smartphone.
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They are highly likely to participate in mobile social networking.
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All of the given answers are true about tweens.
Question 19
Question
Which of the following is not true of emotion in advertising?
Answer
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Emotional messages are processed more thoroughly than neutral messages.
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It may enhance liking for the ad itself.
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An emotive ad may be remembered better than a neutral ad.
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All of the given answers are true of emotion in advertising.
Question 20
Question
'Space' as a form of non-verbal communication refers to:
Answer
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the use people make of space.
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the meanings assigned to the use of space.
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the geographical area.
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the use people make of space and the meanings assigned to the use of space.
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