SM - Kapitel 02 - Strategic Planning

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SM - Kapitel 2 - Strategic Planning

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Question 1

Question
Mass communication and high technology have ____________________ in diverse cultures worldwide.
Answer
  • created similar patterns of consumption
  • resulted in highly individualized patterns of consumption
  • rendered patterns of consumption identical
  • had little to no effect on patterns of consumption

Question 2

Question
Organizations that conduct business operations across national borders are called
Answer
  • protectionists
  • national firms
  • multinational cooperations
  • domestic companies
  • all of the above

Question 3

Question
The smile is one form of communication that works the same worldwide.
Answer
  • True
  • False

Question 4

Question
In China, business relations revolve around guanxi, or personal relations.
Answer
  • True
  • False

Question 5

Question
________ can enable firms to learn the technology, culture, and business practices of other people and to make contacts with potential customers, suppliers, creditors, and distributors in foreign countries.
Answer
  • economies of scale
  • joint ventures
  • low-cost production facilities
  • reduced tariffs
  • domestic operations

Question 6

Question
All of the following are potential disadvantages to initiating, continuing, or expanding business across national borders EXCEPT
Answer
  • foreign operations can absorb excess capacity, reduce unit costs, and spread economic risks over a wider number of markets.
  • firms confront different social, cultural, and political forces when doing business internationally, which can make communication in the firm difficult.
  • keeping informed about the number and nature of competitors is more difficult when doing business internationally.
  • dealing with two or more monetary systems can complicate international business operations.
  • foreign operations could be seized by nationalistic forces.

Question 7

Question
Strengths of competitors in foreign lands are often ________, and weaknesses are often ________.
Answer
  • overerstimated; overerstimated
  • overerstimated; underestimated
  • underestimated; underestimated
  • underestimated; overerstimated
  • none of the above