SM - Kapitel 05 -Vision & Mission Analysis

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SM - Kapitel 05 - Vision & Mission Analysis
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Quiz by bla bla, updated more than 1 year ago
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Created by bla bla almost 6 years ago
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Resource summary

Question 1

Question
Which statement is true?
Answer
  • Companies must choose between having a mission statement or a vision statement.
  • a company can't have a mission statement unless it has a vision statement.
  • a vision statement cannot be established until a company has developed its mission statement.
  • the vision statement should be established before the mission statement.
  • companies are required by law to have both mission and vision statements.

Question 2

Question
Which of these basic questions should a vision statement answer?
Answer
  • What is our business?
  • What is our core strength?
  • What are our challenges?
  • What do we want to become?
  • Who are our competitors?

Question 3

Question
The purpose of a mission statement is to declare all of these EXCEPT
Answer
  • a reason for being
  • an annual financial plan
  • a statement of purpose
  • a statement of beliefs
  • whom an organization wants to serve

Question 4

Question
The process of developing a vision and a mission statement often includes which of these as the first activity?
Answer
  • Requesting that managers modify the current documents.
  • Asking managers to read selected articles about vision and mission statements.
  • Asking managers to prepare a vision statement for the organization.
  • A brainstorming session on whether the organization should have only a vision statement.
  • Merging several mission statements into one document.

Question 5

Question
A good mission statement has
Answer
  • an employee orientation
  • a customer orientation
  • a shareholder orientation
  • an environmental orientation
  • a profit orientation

Question 6

Question
Good mission statements identify the _______ of a firm's products to its customers.
Answer
  • value
  • price
  • profit margin
  • demand
  • popularity

Question 7

Question
Which of the following is NOT one of the nine recommended components of a mission statement?
Answer
  • Strategies
  • Self-concept
  • Employees
  • Markets
  • Customers

Question 8

Question
The recommended length of an effective mission statement is __________ words.
Answer
  • approximately 25
  • no more than 100
  • less than 150
  • at least 300
  • more than 500

Question 9

Question
Which question(s) is (are) answered in an effective mission statement?
Answer
  • Is the firm committed to growth and financial soundness?
  • Are employees a valuable asset of the firm?
  • Geographically, where does the firm compete?
  • Who are the firm's customers?
  • All of the above questions are answered in an effective mission statement.
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