SM - Kapitel 08 - Strategy Generation & Selection

Description

SM - Kapitel 08 - Strategy Generation & Selection
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Quiz by bla bla, updated more than 1 year ago
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Created by bla bla almost 6 years ago
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Resource summary

Question 1

Question
Which stage in the strategy-formulation framework focuses on generating feasible alternative strategies?
Answer
  • Input
  • Output
  • Decision
  • Throughput
  • Matching

Question 2

Question
Which stage of the strategy-formulation framework includes an IFE Matrix and the Competitive Profile Matrix?
Answer
  • Input
  • Matching
  • Decision
  • Penetration
  • Research

Question 3

Question
Which matrix is included in the decision stage for the strategy formulation framework?
Answer
  • Internal Factor Evaluation (IFE) Matrix
  • Quantitative Strategic Planning Matrix (QSPM)
  • Boston Consulting Group (BCG) Matrix
  • Grand Strategy Matrix
  • Strategic Position and Action Evaluation (SPACE) Matrix

Question 4

Question
Which of the following is NOT one of the steps involved in constructing a SWOT Matrix?
Answer
  • List the firm's key external threats.
  • Match internal strengths with external opportunities, and record the resultant SO strategies in the appropriate cell.
  • Match internal strengths with external threaths, and record the resultant ST strategies.
  • List the firm's external weaknesses.
  • List the firm's external opportunities.

Question 5

Question
Which of these is NOT a SPACE Matrix quadrant?
Answer
  • Aggressive
  • Defensive
  • Competitive
  • Offensive
  • Conservative

Question 6

Question
In the BCG Matrix, which element represents the industry growth rate in sales, measured in percentage terms?
Answer
  • X-axis
  • Y-axis
  • first quadrant
  • second quadrant
  • third quadrant

Question 7

Question
In the BCG-Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a
Answer
  • star
  • cash cow
  • cat
  • question mark
  • dog

Question 8

Question
In the BCG Matrix, which strategy would be most appropriate for a division classified as a dog?
Answer
  • market penetration
  • market development
  • product development
  • retrenchment
  • forward integration

Question 9

Question
What analytical tool has four quadrants based on two dimensions: competitive position and market growth?
Answer
  • Competitive Profile Matrix (CPM)
  • Internal-External (IE) Matrix
  • Strategic Position and Action Evaluation (SPACE) Matrix
  • Grand Strategy Matrix
  • Quantitative Strategic Planning Matrix (QSPM)
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