15503510
Description
Quiz by Nathan Bennett, updated more than 1 year ago
|
Created by Nathan Bennett
over 5 years ago
|
|
Question 1
Question
What chapter is this quiz on?
Answer
-
Chapter 1
-
Chapter 2
-
Chapter 3: Global Marketing
-
Chapter 4
Question 2
Question
An example of a joint venture is Talmage and Brooke Demille's relationship.
Answer
- True
- False
Question 3
Question
Joint Venture is...
Answer
-
When two companies share sales, manufacturing, distribution, and all other duties.
-
When two companies work together on a project, but do separate parts.
-
A good example of standardization.
Question 4
Question
Which of these strategies is highest risk but also possible highest return?
Answer
-
Exporting
-
Licensing
-
Joint Venture
-
Foreign Direct Investment
Question 5
Question
Which of these is the best example of customization?
Answer
-
Tanner buying an iPhone
-
Todd taking Payge to an MMA fight
-
Nate putting hot salsa on his Mexican Domino's pizza
-
Nate eating cinnabites with his Mexican Domino's pizza.
Question 6
Question
“go global but act local.” This strategy based on a standard platform (global) combined with some modification for the market (local)
Answer
-
Galactical
-
Standardization
-
Glocal
-
Global
Question 7
Question
Todd buys a Nike Air Jordan sweatshirt in South Africa at a super cheap price. After opening his eyes, he realizes that its a counterfeit. This type of risk is classified as....
Answer
-
Competitive Risk
-
Legal Risk
-
Political Risk
-
Copyright Risk
Question 8
Question
[blank_start]Competitive risk[blank_end] - competitors’ responses to the new product’s entry into the local market.
[blank_start]Economic risk[blank_end] - potential mismanagement of a country’s economy, exhibited in inflation and government debt.
[blank_start]Legal risk[blank_end] - inadequate protection of contracts and intellectual property. Without appropriate legal safeguards, the probability of broken contracts and stolen intellectual property increases significantly.
[blank_start]Political risk[blank_end] - demonstrations, strikes, civil strife, abrupt government changes, violence, or terrorism, influences business performance.
Answer
-
Competitive risk
-
Economic risk
-
Legal risk
-
Political risk
Question 9
Question
... Another country is allowed to use the manufacturing, processing, trademark, know-how, patent, or some other skill or value. What is this?
Answer
-
Joint Venture
-
Licensing
-
Foreign Direct Investment
-
Exporting
Question 10
Question
What is the best definition of dumping?
Answer
-
A common social practice in Central Provo.
-
The pricing of goods at less than their cost of production or less than the price in the home market.
-
Pricing American products higher than the market average due to the level of respect
-
Putting large tariffs on foreign produce.
Question 11
Question
Which of these is NOT an example of an additional foreign cost?
Answer
-
Transportation
-
Food quality checks
-
Tariffs
-
Importer Margin
Question 12
Question
Which of these qualities make a foreign market more attractive?
Answer
-
Customer needs
-
Customer Purchasing Power
-
Language Compatibility
-
Market Size
-
Market Growth Rate
-
Famous people from that country
-
Market Access
-
Payge lives 8 minutes from the border of that country.
Question 13
Question
Which of these questions must one ask before deciding to go global?
Answer
-
Should we market abroad?
-
Which foreign markets are most attractive?
-
What are the risks?
-
How should we enter?
-
Should we alter our marketing mix to satisfy local preferences?
-
Should we ask the magic 8 ball if we should go in?
Want to create your own Quizzes for free with GoConqr? Learn more.