MC Tentamen Week 2

oscar.windhorst
Quiz by oscar.windhorst, updated more than 1 year ago
oscar.windhorst
Created by oscar.windhorst almost 6 years ago
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Michiel is brak

Resource summary

Question 1

Question
The communication mix of an enterprise exists of:
Answer
  • Corporate communication and marketing communication.
  • . Corporate communication and synergy communication.
  • Marketing communication and synergy communication.
  • Marketing communication and sales communication

Question 2

Question
Which of the following is not a target group for corporate communication?
Answer
  • Customers and prospects.
  • The government.
  • Public opinion.
  • All of the above are target groups for corporate communication

Question 3

Question
The primary goal of corporate communication is
Answer
  • To communicate new trade restrictions towards customers and prospects.
  • To gain trust from the internal and external target groups.
  • The segmentation of internal target groups.
  • The segmentation of external target groups.

Question 4

Question
Corporate image plays a big role when;
Answer
  • The differences between brands become bigger.
  • The differences between brands become smaller.
  • The name of the company differs from the brand name.
  • The name of the company is the same as the brand name.

Question 5

Question
The most used communication tools for corporate- and marketing communication are
Answer
  • Ads, public relations, sponsoring and external communication.
  • Ads, public relations, sponsoring, events and internal communication.
  • Ads, public relations, sponsoring, events and external communication.
  • Ads, public relations, sponsoring and internal communication.

Question 6

Question
A positive corporate image is often the reason a company gains trust from consumers.. trust from consumers is important
Answer
  • When products have a high price.
  • When products are complex.
  • . When products and/or services have to be tailor-made.
  • . All of the above.

Question 7

Question
Commercial activities of a company are influenced by government measures such as
Answer
  • Subsidies, permits and regulations.
  • Permits, regulations and public affairs.
  • Regulations, subsidies and public affairs.
  • Subsidies, permits and propaganda.

Question 8

Question
Which of the following statements is right?
Answer
  • Ads and sponsoring are examples of long term marketing communication tools.
  • Events and marketing PR are examples of short term corporate communication tools.
  • Events and sponsoring are examples of long term corporate communication tools.
  • Ads and sponsoring are examples of short term marketing communication tools.

Question 9

Question
Which of the following statements is right?
Answer
  • . Personal sales are examples of long term corporate communication tools.
  • Directmarketing communication is an example of short term corporate communication tool
  • Directmarketing communication is an example of long term marketing communication tool
  • Personal sales are examples of short term marketing communication tools.

Question 10

Question
. Marketing communication instruments based on long term are
Answer
  • Ads, sponsoring, events, marketing PR.
  • Personal sales, directmarketing communication.
  • Michiel van Dijk Fanclub
  • Events, marketing PR and promotion.
  • Ads, sponsoring, personal sales, directmarketing communication.

Question 11

Question
Which of the following marketing instruments is not used in marketing communication?
Answer
  • Public relations and ads.
  • Sponsoring and promotions.
  • Events and personal sales.
  • Coordination and control.

Question 12

Question
Ads are often confused with the following concepts;
Answer
  • . Propaganda and public relations.
  • . Propaganda and synergy.
  • Publicity and propaganda.
  • Publicity and synergy.

Question 13

Question
The differences between ads and promotion are;
Answer
  • Promotions are only temporary.
  • Promotions are price reductions.
  • Promotions primary goal are realising extra sales.
  • All of the above.

Question 14

Question
Which of the following statements is false;
Answer
  • When shopping, consumers are more inclined to pick a product of which they saw a demo.
  • If a promotion is not well communicated in ads & PR, the result will most likely dissapoint
  • PR and corporate commercials can complement eachother when creating a desired company image.
  • If a brand has a strong image, the brand is vulnerable to promotions of other brands

Question 15

Question
In a strategic planning, you should consider
Answer
  • The available time.
  • The extent of the market.
  • The consumers buying behaviour.
  • All of the above.

Question 16

Question
. In the model of the proces of marketing communication the following subject does not occur:
Answer
  • Message in the media.
  • Knowledge and attitude.
  • Alternatives
  • Behaviour
  • Michiel is a superhuman

Question 17

Question
. Marketing communication is
Answer
  • To engage with consumers to influence their knowledge, attitude and behavior in a favorable direction.
  • To engage with media to influence their ads promotions in a favorable direction.
  • Direction to engage with governments to influence their public affairs in a favorable
  • To engage with competitors to influence their policy in a favorable direction.

Question 18

Question
When formulating a public affairs it’s neccesary to adapt to the following criteria:
Answer
  • . Importance for the company and influence by company
  • Customers and competition.
  • Financial world and public opinion.
  • None of the above.

Question 19

Question
19. Which of the two following statements are right?
Answer
  • . Increasing consumerism is of low importance for the company.
  • . Increasing use of alternative energy resources is of low importance for the company.
  • Increasing consumerism is of high importance for the company.
  • Increasing use of alternative energy resources is of high importance for the company.

Question 20

Question
Which of the two following statements are wrong?
Answer
  • Increasing consumerism is difficult to influence by the company.
  • Increasing use of alternative energy resources is difficult to influence by the company.
  • Increasing consumerism is easy to influence by the company.
  • Increasing use of alternative energy resources is easy to influence by the company.
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