MCE Practice Test

Tomoe Morimoto
Quiz by , created over 4 years ago

This is a Practice Test that was based upon the MCE certification

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Tomoe Morimoto
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Question 1

Question
Which of the following differs when importing a list directly into a program versus importing a list into a static list?
Answer
  • Field mappings
  • import aliases
  • List import mode
  • Program acquisition

Question 2

Question
An example of a Demographic Scoring Campaign is one that scores leads based on their:
Answer
  • A) title in the company
  • B) activity on site
  • C) form fill outs
  • D) download frequency

Question 3

Question
Which of the following formats is NOT acceptable for list imports to Marketo?
Answer
  • Tab delimited
  • Semicolon separated values
  • Excel spreadsheet
  • Comma separated values

Question 4

Question
Tracking known user activity across multiple domains
Answer
  • is not possible because you can only track a visitor on a single website
  • is possible if the user visits each domain's website
  • is possible if the user fills out a form on one website and then visits subsequent websites
  • is possible if the user fills out a form or clicks a link in an email that directs to each domain

Question 5

Question
How do you grant a new marketing employee access to your Marketo instance?
Answer
  • Add the new employee as a new lead to your database.
  • Have the Marketo admin invite the new employee as a new user.
  • Call Marketo technical support to set up the new employee's access.
  • Visit www.marketo.com to set up the new user.

Question 6

Question
Which folder in the Design Studio do uploaded images and assets go?
Answer
  • Lead database
  • Templates folder
  • Images and Files folder
  • Local Images folder

Question 7

Question
A marketer has created the following Smart List. Which leads will the Smart List include?
Answer
  • both known and anonymous leads that visited blog.marketo.com
  • all known leads that visited blog.marketo.com
  • all anonymous leads that visited blog.marketo.com
  • only leads that opted into web tracking

Question 8

Question
Which of the following channel types would you use if creating a new program for lead nurture?
Answer
  • Event
  • Default
  • Engagement
  • Email

Question 9

Question
Marketo automatically de-duplicates records based on which of the following attributes? (Choose the best answer.)
Answer
  • Inferred company
  • Country of origin
  • Email address
  • First name/last name

Question 10

Question
To help ensure that a landing page is optimized for SEO, a marketer has created a keyword list. Which landing page action should the marketer select to enter in this information?
Answer
  • Override Template Behavior
  • SEO Details
  • Page Meta Tags
  • SEO Settings

Question 11

Question
What information is NOT available about images uploaded to Marketo?
Answer
  • Size
  • Created date
  • Dimensions
  • URL

Question 12

Question
What is an email auto-response?
Answer
  • An email campaign that uses advanced filter logic.
  • A batch-campaign email that is scheduled nightly.
  • A trigger campaign email sent in response to a specific action.
  • A sales alert email.

Question 13

Question
When editing a channel, you see the same number associated with two Program statuses. Which does this imply?
Answer
  • A Change Program Status flow step will allow a lead to move between the two statuses at any time.
  • The Smart Campaign will wait 30 minutes before applying the Program status.
  • A Change Program Status flow step will reject moving the lead to another status.
  • Each status has a maximum limit of 30 leads.

Question 14

Question
Which statement is true regarding leads with duplicate email addresses?
Answer
  • They cannot be sent the same email by the same flow step during a single batch campaign run.
  • They can never be sent the same email.
  • They cannot exist in the same Marketo instance.
  • They cannot qualify for the same Smart Campaign run.

Question 15

Question
If you want to split up a group of leads in four randomly selected cohorts and put each group into its own static list, how should you do this?
Answer
  • Add to List flow step inside of a "random" type program
  • Single Flow action: Add to List with add choice and Random Sample
  • You cannot achieve this in Marketo.
  • Import List using "Random" under advanced options

Question 16

Question
Which of the following is the correct format to import a list into Marketo?
Answer
  • tab separated values text document
  • native Excel file
  • MS Word mail merge
  • comma separated values text document

Question 17

Question
You are running a single Program to track your Google AdWords spending for 2013. How many period costs can you set up in the Program?
Answer
  • only one per month
  • only one
  • as many as you need
  • exactly one per Google ad group

Question 18

Question
How would you dynamically identify leads in a specific geography within your database?
Answer
  • By using a Template.
  • By using Smart Lists.
  • By using the Merge Tool.
  • By using Tokens.

Question 19

Question
Every quarter, Marketo will automatically deactivate trigger campaigns that have had no activity for:
Answer
  • three months.
  • four months.
  • one month.
  • six months.

Question 20

Question
The Assets tab of a program allows you to:
Answer
  • view analytics on the program
  • create My Tokens
  • view local and global assets
  • view all local program assets at a glance

Question 21

Question
Deleting a list
Answer
  • does not delete the leads in the database.
  • deletes leads from a Smart List.
  • deletes leads from a Program.
  • deletes leads from the database.

Question 22

Question
If a lead reaches the Program Status of "success," what does that indicate?
Answer
  • An email was successfully opened by 100% of recipients.
  • An event enrollment met your goal.
  • The lead performed the desired action as defined by the program channel.
  • A lead became a member of the program.

Question 23

Question
Date/Time tokens can be used in Advanced Wait steps in which type of campaign?
Answer
  • Batch Campaigns
  • Token Campaigns
  • Trigger Campaigns
  • Integrated Campaigns

Question 24

Question
A marketer only wants to ask US leads for their state on a form, which functionality should he/she use?
Answer
  • Hidden field
  • Field tests
  • Visibility rules
  • Conditional formatting

Question 25

Question
Which of the following can NOT be done to an existing user?
Answer
  • Delete the user
  • Reuse the sandbox login
  • Reset the password
  • Change the user role

Question 26

Question
Which grouping only includes actual roles that users may be assigned?
Answer
  • Analytics User, Marketing User, Standard User, and API Role
  • Admin, Marketing User, Sync User, and Web Designer
  • Admin, Standard User, Sync User, and Analytics User
  • Sync user, System Administrator, Web Designer, and API Role

Question 27

Question
What action will occur to previously created programs when a new required tag is created?
Answer
  • You will be promoted to populate the required tag the next time you open the program.
  • The program will have no value for the required tag.
  • The program will have the default value for the required tag.
  • Nothing will happen to the previously created programs.

Question 28

Question
Which is the name of the Marketo JavaScript used to monitor your web pages?
Answer
  • mktEditable
  • Munchkin
  • API
  • jQuery

Question 29

Question
A Smart Campaign consists of which of the following elements?
Answer
  • Schedule, Lead Report, Setup
  • Smart List, Flow, Schedule
  • Subscription, Setup, Smart List
  • Lead Report, Subscription, Results

Question 30

Question
Landing Page elements include:
Answer
  • system tokens and Smart Lists
  • forms, rectangles, images
  • iframes, campaigns, lead reports
  • spreadsheets and ICS files

Question 31

Question
Which of the following CANNOT be used to filter data for Smart Lists?
Answer
  • Activities from the Activity Log in the past 90 days.
  • Fields on a lead record.
  • The number of unique web page visits.
  • Membership in a program.

Question 32

Question
To filter an Email Performance Report to show only activity from people in California, where would you change the settings?
Answer
  • A) Smart List
  • B) Setup tab
  • C) Filter tab
  • D) Setup bar

Question 33

Question
Which of the following best practice(s) will improve your email deliverability?
Answer
  • A) SPF and DKIM
  • B) HTTPS and SSL
  • C) De-duplication
  • D) Spam Assassin

Question 34

Question
In which section of Admin will you find the ability to create a custom tab on the lead record?
Answer
  • Field Management
  • Sales Insight
  • Treasure Chest
  • Smart Campaign

Question 35

Question
Which of the following is a required field when creating leads directly in the Lead Database?
Answer
  • Email address
  • First name
  • Company name
  • Last name

Question 36

Question
Which of the following sections is always read-only in the lead detail page? (Choose two answers.)
Answer
  • Lead Information
  • Opportunity Information
  • SFDC Custom Fields
  • Company information
  • Activity Log

Question 37

Question
A marketer needs to pull a list of leads whose lead status changed to MQL in the last 30 days. Which of the following features would he/she need to use?
Answer
  • Advanced filters
  • Add choice
  • Cached list
  • Add constraint

Question 38

Question
A marketer wants to manually upload a list of leads in Marketo. What list format should they use?
Answer
  • XLS (Excel Spreadsheet)
  • CSV (Comma Separated Values)
  • PPT (Powerpoint Presentation)
  • DOC (Word Document)

Question 39

Question
A marketer would like to send an email alert in a trigger campaign. Which of the following can not be sent as an alert email?
Answer
  • Lead owner
  • Opportunity owner
  • A lead or program token
  • Account owner

Question 40

Question
Which of the following is NOT a columnn that you can add in an Email Performance report?
Answer
  • Engagement score
  • Clicked
  • Unsubscribed
  • Hard Bounced

Question 41

Question
When sending an HTML email, it is a best practice to do which of the following?
Answer
  • Create a text version.
  • Send a duplicate email.
  • Add all your site navigation.
  • Copy all known leads from the same domain.

Question 42

Question
If a marketer were to see fewer qualified leads than expected in their Smart Campaign, which of the following might be the reason?
Answer
  • Communication limits
  • Unsubscribe leads
  • Smart Campaign restrictions
  • Qualification rules

Question 43

Question
When creating a Smart List, which filter type is NOT available?
Answer
  • Inactivity Filters
  • Company Attributes
  • Lead History
  • Custom Filters

Question 44

Question
Which element CANNOT be dragged into a Landing Page?
Answer
  • Section
  • Custom HTML
  • Rich Text
  • Rectangle

Question 45

Question
Which of the following item(s) will communication limits apply?
Answer
  • A/B tests
  • Form fill outs
  • Email Programs only
  • All Programs and Smart Campaigns

Question 46

Question
You want to set a batch campaign to run on a consistent and ongoing basis. How frequently can batch campaigns be scheduled to recur?
Answer
  • Batch campaigns cannot be scheduled.
  • Hourly
  • Daily
  • Annually

Question 47

Question
Which of the following lead sources does Marketo not de-dupe on email addresses?
Answer
  • Manual lead creation
  • Form fills
  • Untrusted list imports
  • Trusted list imports

Question 48

Question
If a marketer wanted to limit his/her web page activity report to only show leads in Germany, which of the following sections would you modify?
Answer
  • Setup
  • Smart List
  • Subscription
  • Report

Question 49

Question
When does Marketo start to consider a website visitor a known lead?
Answer
  • When the lead visits the page more than three times.
  • Once the un-cookied visitor lands on any Munchkin-tracked landing page.
  • When the lead is no longer marketing suspended.
  • Once the visitor submits an email address through a Marketo form.

Question 50

Question
Which of the following is one way a lead can become known to Marketo?
Answer
  • Marketo learns the inferred country for the lead
  • The lead fills out a Marketo form.
  • Marketo learns the IP address for the lead.
  • The lead browses anonymously on Munchkin-enabled landing pages.

Question 51

Question
In the Marketo Forms 2.0 editor, which function does Mask Input provide?
Answer
  • changes the field type
  • enables Progressive Profiling
  • enforces a specific format for the field
  • hides certain fields from view

Question 52

Question
A marketer wants to personalize a landing page, which of the following should he/she use?
Answer
  • The Social Button
  • A link to the homepage
  • Tokens
  • Filters

Question 53

Question
You can not use tokens in:
Answer
  • Emails
  • Smart lists
  • Landing pages
  • Flow actions

Question 54

Question
Which of the following program assets can you add Marketo's social media sharing tools?
Answer
  • Lead reports
  • Emails
  • Program analyzer
  • Landing pages

Question 55

Question
In SEO, which of the following describes the page optimization score?
Answer
  • The number of keywords divided by the amount of search results for that term.
  • The ratio of keywords to optimized keywords on that particular page.
  • The percentage of your keywords that are optimized for search on that page.
  • An overall ranking of how well your page is optimized for search.

Question 56

Question
Which of the following is an "add choice" in the send email flow step in a Marketo Campaign?
Answer
  • Change data value
  • Remove from flow
  • Wait
  • Random sample

Question 57

Question
Which of the following is NOT a way that anonymous leads are generated?
Answer
  • Clicking the "View as Web Page" link in a Marketo email
  • Visiting a page on your website that has Munchkin tracking
  • Visiting a Marketo landing page for the first time
  • Uploading a lead without an email address

Question 58

Question
How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?
Answer
  • Multiple
  • Two
  • Zero
  • One

Question 59

Question
In a Smart Campaign flow step, the marketer needs to choose an email. If the marketer says the content depends on some criteria, which of the following could NOT be used in Marketo to send different emails (or email content) to different sub-audiences?
Answer
  • dynamic content in an email
  • add choice in the flow step
  • identical Smart Campaigns
  • different Smart Campaigns

Question 60

Question
How do you add an additional Tag Value to an existing Tag Type?
Answer
  • Go to Admin>Smart Lists>Add New Tag Value
  • Go to Admin>Channel>Add New Tag Value
  • Go to Admin>Tags>New>Add New Tag Value
  • Go to Admin>Field Management>Add New Tag Value

Question 61

Question
Before deleting an email, which must you do first?
Answer
  • Make sure its name does not match an email in use.
  • Remove its content.
  • Unapprove it.
  • Make sure it is in the Design Studio.

Question 62

Question
What is an Engagement Program?
Answer
  • An Engagement Program is a method of nurturing leads through regular touches, generally via email.
  • An Engagement Program is a method of re-nurturing unsubscribed leads.
  • An Engagement Program is a single email blast.
  • An Engagement Program is a program that cookies the leads and should take place on a weekly schedule.

Question 63

Question
Which of the following is a valid type of token?
Answer
  • A) Date
  • B) Text
  • C) Score
  • D) All of the above

Question 64

Question
This report shows how your leads are sharing content from your landing pages.
Answer
  • Social Influence Report
  • Web Page Activity Report
  • Company Web Activity Report
  • Email Link Performance Report

Question 65

Question
You have an Engagement Program with four emails. A lead has already received the second email and the first email is scheduled to be activated tomorrow. If your cadence is set for today, which email will the lead receive?
Answer
  • The second
  • The fourth
  • The third
  • The first

Question 66

Question
If you want to figure out how many people converted on a Marketo landing page, which report would you use?
Answer
  • Web Page Activity
  • Landing page performance
  • Program Performance
  • Lead Performance

Question 67

Question
When initially creating a program, which of the following is NOT an option?
Answer
  • Cost
  • Channel
  • Type
  • Name

Question 68

Question
One way to de-duplicate your database is to
Answer
  • use the Remove from List functionality.
  • use the Remove from Flow functionality.
  • use the Delete Lead functionality.
  • use the Merge Leads functionality.

Question 69

Question
When you create a new user role, which of the following permissions is not an option that can be granted to new users?
Answer
  • Access to specific folders
  • Access to reports
  • Access to the API
  • Access to database exports

Question 70

Question
Which of the following is NOT considered when calculating an engagement score?
Answer
  • Click
  • Exhaustion
  • Open
  • Success

Question 71

Question
What approach would you take to prevent data from being overwritten in the phone number field during list uploads?
Answer
  • Create a custom field for the phone number
  • Make the field read-only
  • Block field updates to that field
  • Hide the field in the interface

Question 72

Question
Marketo Landing pages are hosted_____.
Answer
  • in your domain
  • on your website
  • on Marketo servers
  • on your hosting service

Question 73

Question
Which type of programs are communication limits on by default?
Answer
  • Default
  • Event
  • Event with webinar
  • Email Send

Question 74

Question
Which of the following best describes a Snippet?
Answer
  • an object in the system where rules can be set to change content for use in a landing page or email
  • a piece of HTML provided by the Munchkin JavaScript
  • a portion of a Smart Campaign flow
  • a portion of the modeler that tracks a lead through the pipeline

Question 75

Question
When creating email templates which of the following do you need?
Answer
  • a FROM address
  • HTML enabled on your workstation
  • at least one mktEditable DIV with a unique ID
  • the Munchkin Tracking Code

Question 76

Question
When importing a list, which fields can be defined by the user?
Answer
  • Activity Data
  • Progress Status
  • Acquisition Program
  • Inferred Location

Question 77

Question
You are using a PR firm to run a Program promoting your company for four months—January, February, March, and April. Each month has its own period cost. If a lead enters the Program in July, to which period cost will his or her acquisition be attributed?
Answer
  • April
  • July
  • The cost will be distributed among all four months.
  • The acquisition cost will not be accounted for.

Question 78

Question
A marketer wants to use tokens to add more personalized text to a Landing Page. How can the marketer do this?
Answer
  • from the Insert Elements menu
  • by selecting New Token in the Property Sheet
  • from the Page Elements menu
  • by going to Landing Page Actions > Tokens

Question 79

Question
You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling?
Answer
  • Number of blank fields = 3
  • Number of blank fields = 8
  • Number of blank fields = 5
  • Number of blank fields = 2

Question 80

Question
Which of the following can you use to filter the information displayed on the Calendar?
Answer
  • Program tags
  • All of the above
  • Workspaces
  • Entry types

Question 81

Question
When would you use a static list?
Answer
  • When you want to filter on behavior.
  • When you want to export records to Word.
  • When you want to import leads form another system.
  • When you want to filter on CRM fields.

Question 82

Question
Which of the following is used most frequently to help determine lead status?
Answer
  • Marketing Suspend Status
  • Remove from Flow
  • Nurture Campaign Duration
  • Scoring

Question 83

Question
Which of the following is NOT a good use of Change Data Value flow actions in Marketo?
Answer
  • Cleanup of duplicate records
  • Correction of existing data
  • Mass updates to records
  • Normalization of data

Question 84

Question
Which of the following standard user roles cannot access the Design Studio?
Answer
  • Analytics User
  • Web Designer
  • Standard User
  • Administrator

Question 85

Question
What information is NOT displayed on the Email Send Program dashboard?
Answer
  • Opens
  • Delivered
  • Soft Bounces
  • Clicks

Question 86

Question
A marketer wants to wait one day to send an auto-response email to a lead that filled out a form. However, the email should only be sent on a business day. Which feature should the marketer use to ensure the email is not sent on a weekend?
Answer
  • Marketing Calendar
  • Program Schedule View
  • Date Filters
  • Advanced Wait Properties

Question 87

Question
When merging records, which of the following is TRUE?
Answer
  • The lead in CRM will win.
  • The lead selected by the user will remain.
  • The lead wight he earliest created date will remain.
  • The lead with the last updated date will remain.

Question 88

Question
Which of the following cannot be edited in a form?
Answer
  • Submit button text
  • Label text
  • Error and validation text
  • Social button text

Question 89

Question
Which of the following is NOT true about changing the value of a tag?
Answer
  • Historical data will reflect the change in the tag.
  • Data will not be lost when updating the tag.
  • References to the tag value will show the new name.
  • Tag values can only be changed when not in use.

Question 90

Question
Where in the Marketo system can you generate a list of PURLs in an Excel file?
Answer
  • Admin Section
  • Export in Smart List/Static List
  • Landing Page Setup
  • Landing Page Editor

Question 91

Question
When adding a custom column to a report, where does the data come from?
Answer
  • Smart List
  • Static List
  • Imported List
  • Drill down data

Question 92

Question
Which of the following is NOT a field type available when creating a custom field in Marketo?
Answer
  • Integer
  • Date/time
  • Multi-select
  • String

Question 93

Question
When adding filters to a Smart List, which feature allows you to control how they are applied?
Answer
  • Smart List Rule Logic
  • Constraints
  • Lead Attributes
  • Clone Smart List

Question 94

Question
Tags are used
Answer
  • to further categorize programs or program types
  • to capture attributes of individual leads
  • to mark custom fields
  • to locate hidden fields on forms

Question 95

Question
A marketer would like to know which records have opted out of receiving emails. Which system smart list would give them the information?
Answer
  • Marketing Suspended
  • No Acquisition Program
  • Unsubscribed Leads
  • Blacklists

Question 96

Question
Which of the following best describes the tentative date in the Program Schedule View?
Answer
  • An entry that is used to reschedule all of the other entries in the Program
  • An entry that represents a Smart Campaign or Email Program that will not run unless confirmed
  • A date that has no value and should be ignored
  • A placeholder for an entry that will be created later

Question 97

Question
Which of the following reports does NOT filter with Smart Lists?
Answer
  • Web page activity
  • Landing page performance
  • Email performance
  • Lead performance

Question 98

Question
Which of the following filters can you include an "Add Constraint?"
Answer
  • Number of Employees
  • Industry
  • Member of Smart List
  • Filled out form

Question 99

Question
The default entry types for the Marketing Calendar will be which of the following? (Choose TWO answers.)
Answer
  • Email programs
  • To Do
  • Webinar
  • Smart Campaign with email

Question 100

Question
Which of the following is NOT a way to become a member of a program?
Answer
  • Import into a static list in the program
  • Attend a webinar synced with the program
  • Fill out a local form
  • Import into the program member tab

Question 101

Question
Who is the intended audience of Interesting Moments?
Answer
  • CEO
  • Customer
  • Sales
  • CMO

Question 102

Question
Which of the following are flow actions in a Smart Campaign?
Answer
  • My tokens, setup, early stage prospects
  • Results, subscription, schedule, smart list, flow
  • Change score, wait, send email, change data value
  • Check duplicate, create a new lead

Question 103

Question
Which tab on the lead detail page will you find information from a CRM account field?
Answer
  • SFDC custom fields
  • Company information
  • Lead information
  • Opportunity information

Question 104

Question
Which of the following reports will show you conversion percentages based off a form fillout?
Answer
  • Landing Page Performance Report
  • Email Link Performance Report
  • Leads by Month Report
  • Web Page Activity Report

Question 105

Question
Which of the following would NOT be used to contribute to behavior scoring?
Answer
  • Fills out form
  • Job title changes
  • Visits web page
  • Attends webinar

Question 106

Question
Which type of page can you set up a Landing Page redirect rule?
Answer
  • an external hosted landing page
  • any page
  • a non-Marketo landing page containing Marketo Munchkin code
  • a Marketo CNAME landing page

Question 107

Question
Channels are a type of:
Answer
  • Asset
  • Status
  • Token
  • Tag

Question 108

Question
The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute does it use by default?
Answer
  • Email Address
  • Full Name
  • Last Name
  • ID

Question 109

Question
Which of the of the following cannot be created with a local asset inside a program?
Answer
  • Landing pages
  • Smart Campaign
  • Snippets
  • Reports

Question 110

Question
If a marketer wants to understand the growth of their database, which report should he/she review?
Answer
  • Leads by campaign
  • Leads by revenue stage
  • Leads by performance
  • Leads by status

Question 111

Question
Which of the following describes a Static List?
Answer
  • the lead database
  • a dynamically generated list based on rules (filters and triggers)
  • a container for a set of leads
  • the membership of a Program

Question 112

Question
When a lead fills out a Marketo form, what action occurs?
Answer
  • A new account is created.
  • A new lead is created or an existing lead is updated.
  • A duplicate lead is created.
  • A new lead and a new account are created.

Question 113

Question
Why can asset names be re-used in different Marketo programs?
Answer
  • Marketo de-dupes asset names.
  • Everything is in a folder.
  • The program name is pre-pended to every asset.
  • You cannot re-use asset names.

Question 114

Question
Which of the following type of Smart Campaigns listens for an action, then runs when that action occurs?
Answer
  • Flow
  • Batch
  • Recurring
  • Trigger

Question 115

Question
Which types of activities are NOT visible in the lead's activity log?
Answer
  • Web page activity
  • Smart list qualification
  • Segmentation changees
  • Email activity

Question 116

Question
What does the change program status flow step do?
Answer
  • Sends an email.
  • Assigns the right status based upon a lead's action.
  • Acquires members.
  • Changes the status of all leads to "success".

Question 117

Question
Which report allows you to create Drill Down reports?
Answer
  • Lead Performance Report
  • Email Performance Report
  • Opportunity Influence Analyzer
  • Email Link Performance Report

Question 118

Question
Which of the following messages in the list import wizard indicates that field updates have been blocked for a specific field when uploading lists?
Answer
  • IGNORED (system)
  • BLOCKED (field management)
  • BLOCKED (skip updates)
  • IGNORED (unknown)

Question 119

Question
To trigger a Smart Campaign when a new lead enters the system by filling out a specific form, you should use:
Answer
  • the Lead Creation Program Type.
  • a choice in your flow steps to filter out leads which have not filled out the form.
  • the Lead is Created trigger and add the Form Name constraint to pick the exact form.
  • the Lead Performance report and set it to Trigger.

Question 120

Question
The "Remove from Flow" action is used to:
Answer
  • remove a lead from the Success Path in the modeler.
  • prevent leads from receiving too many emails in a single week.
  • stop a lead from progressing in a Smart Campaign.
  • remove a lead from an Engagement Stream.

Question 121

Question
If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take?
Answer
  • Create separate smart lists
  • Create separate program tokens
  • Create separate smart campaigns
  • Create separate flow actions

Question 122

Question
Which of the following items define how many times a lead runs through the Flow steps in a Smart Campaign?
Answer
  • Auto assignment rules
  • Smart Lists
  • Membership status
  • Qualification rules

Question 123

Question
What always precedes the name of a program local token?
Answer
  • my
  • lead
  • company
  • system

Question 124

Question
You have a Program with March set as the period cost. A new lead enters the Program in April. To which period will the lead's acquisition cost be attributed?
Answer
  • March
  • April
  • The period cost associated with the lead's acquisition Program.
  • The lead's acquisition cost will not be accounted for.

Question 125

Question
How can you quickly change the program status of a lead in a program?
Answer
  • Go to the Setup Tab and use the "Change Status" function
  • Go to the Members Tab and use the "Change Status" function
  • Go to the Tokens Tab and use the "Change Status" Token
  • Go to the Assets Tab and use the "Change Status" Asset

Question 126

Question
If a Program is cloned that has both tentative and confirmed entries in the calendar, which statement is true regarding the state of the entries in the resulting cloned Program?
Answer
  • All entries are erased in the new Program.
  • All dates are tentative.
  • Only dates in the future are tentative; dates in the past are marked as "Finished."
  • All dates remain as they were in the original Program (tentative and confirmed).

Question 127

Question
Your CRM administrator has asked for a list of all the field names in Marketo.
Answer
  • How do you provide this information?
  • Take a screen shot of the lead database.
  • Tell the CRM administrator that a list is not available.
  • Grant the CRM administrator a new user license to your Marketo instance.
  • Export it from the Field Management section inside the Admin area.

Question 128

Question
Which of the following can be used as a filter in Smart Lists?
Answer
  • Snippets
  • Score Values
  • Tags
  • Tokens

Question 129

Question
To prevent a Marketo form fillout from updating existing data in the Lead Source field, you can do which of the following?
Answer
  • Add a new custom field in the field management area of admin
  • Create a custom layout in the field management area of admin
  • Block field updates in the field management area of admin
  • Create a user role to prevent it

Question 130

Question
Which of the following does an Administrator NOT have the ability to change in a Marketo instance?
Answer
  • Language
  • Location
  • Primary email address
  • Time Zone

Question 131

Question
Which statement is true regarding an anchor entry?
Answer
  • It is the primary event date that you use for planning.
  • It is the entry that holds the program in place.
  • It is used as a reference when rescheduling all entries in a program.
  • It has a different icon to help you find the event.

Question 132

Question
Which setup item helps with email deliverability?
Answer
  • Analytics
  • Landing page CNAME
  • Webhooks
  • SPF/DKIM

Question 133

Question
What is an Engagement Campaign?
Answer
  • An Engagement Campaign cookies the leads and should take place on a weekly schedule.
  • An Engagement Campaign is a single email blast.
  • An Engagement Campaign is a method of nurturing leads through regular touches, generally via email.
  • An Engagement Campaign is a method of re-nurturing unsubscribed leads.

Question 134

Question
How does Marketo track lead activity on web pages?
Answer
  • Acquisition status
  • Munchkin code
  • Google analytics
  • CNAME

Question 135

Question
Which kind of styling is allowed in the text version of an email?
Answer
  • styling is not allowed
  • font type
  • bold, italics, and underline
  • font size

Question 136

Question
Which describes a PURL?
Answer
  • a dynamic landing page that is personalized based on the URL
  • a URL with more than one CNAME attached to it
  • any landing page that will not redirect to another page
  • any landing page with tokens on it

Question 137

Question
Progressive Profiling
Answer
  • displays all fields on the form every time.
  • requires at least one token to implement.
  • is used to capture additional new information for a lead.
  • requires a hidden field.

Question 138

Question
Which of the following changes can NOT be made in a view within Marketo?
Answer
  • Delete a view
  • Edit in an existing view
  • Create a new view
  • Share a view

Question 139

Question
Which social networks can be used to automatically fill out a form?
Answer
  • Social networks are not currently supported for this purpose
  • Google+, Tinder, and Microsoft
  • All social networks can be used
  • LinkedIn, Facebook, and Twitter

Question 140

Question
If you want to see anonymous visitors to your websites, which of the following report would you run? (Choose the best answer.)
Answer
  • Leads by Web Page Report
  • Web Page Activity Report
  • Company Web Activity Report
  • Leads by Source Report

Question 141

Question
To ensure that your Send Sample Email resolves with tokens, which must you do?
Answer
  • Check the token checkbox.
  • Set the email to Approved status.
  • Select a pre-existing lead with populated token.
  • Send your email using the "Send to" box only.

Question 142

Question
Where in Marketo do you define Segments that can be used in emails?
Answer
  • Lead Database
  • Design Studio
  • Email Editor
  • Personalization Center

Question 143

Question
If you set up tokens at the folder level, what type of tokens will you see on any program within the folder? (Choose the best TWO answers.)
Answer
  • Inherited token
  • Local token
  • Lead token
  • Overridden token

Question 144

Question
What is the size limit for images and files uploaded to Marketo?
Answer
  • 10 MB
  • 25 MB
  • 100 MB
  • 50 MB

Question 145

Question
To include information about an archived email in a report, you must do which of the following?
Answer
  • Include it as a filter under the Setup section of the report, using the Program Performance Report.
  • Run the Archived Email Report.
  • Include it in the Smart List for the Email Performance Report
  • Include it as a filter under the Setup section of the report, using the Email Performance Report.

Question 146

Question
What type of data will you find in a lead's activity log?
Answer
  • The activity type and the campaign responsible for the activity.
  • The user who initiated the activity.
  • Any MLM reports that track the activity.
  • Data pertaining to a deleted lead.

Question 147

Question
In order for an email to be used in a Smart Campaign
Answer
  • it must be a Local Asset.
  • it must be approved.
  • it must include a token.
  • it cannot have tokens.

Question 148

Question
User roles permit you to customize
Answer
  • the landing page appearance
  • the views and permission levels available for Marketo users
  • Marketo marketing suspend duration
  • how campaigns run

Question 149

Question
You should use the Leads by Source Report to do which of the following?
Answer
  • Monitor web traffic.
  • Compare the lead generating and opportunity creation performance of your lead sources.
  • View form fillouts.
  • View Marketo acquisition programs.

Question 150

Question
What is the Program Analyzer used to do?
Answer
  • It is used to analyze all Programs allowing you to modify four dimensions (y-axis, x-axis, size of bubble, and color).
  • It is used to list the number of successes and new names in a table for each Program channel.
  • It is used to analyze and control the period costs for Programs of a specific channel
  • It is used to identify which prospects/leads were most profitable in one or more Program

Question 151

Question
Which Report indicates the ROI on your marketing programs?
Answer
  • Program Performance Report
  • Landing Page Performance Report
  • Email Performance Report
  • Campaign Activity Report

Question 152

Question
A marketer would like to know which records have opted out of receiving emails. Which system smart list would give them the information?
Answer
  • Marketing Suspended
  • No Acquisition Program
  • Unsubscribed Leads
  • Blacklists

Question 153

Question
You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used?
Answer
  • Opt-out
  • Opt-in
  • Double opt-in

Question 154

Question
You need to comply with Canadian spam legislation. Which of the following subscription management approaches is the most commonly used?
Answer
  • Opt-out
  • Opt-in
  • Double opt-in

Question 155

Question
You need to comply with European spam legislation. Which of the following subscription management approaches is the most commonly used?
Answer
  • Opt-out
  • Opt-in
  • Double opt-in

Question 156

Question
You wish to track the activity of people who visit your website. Which of the following technical setup steps helps you do this?
Answer
  • DKIM
  • SPF
  • Landing page CNAME
  • Branded tracking links (Email CNAME)
  • Munchkin code

Question 157

Question
Which of the following differs when importing a list of leads directly into a program (as opposed to importing into a static list)?
Answer
  • Program acquisition
  • List import mode
  • Import aliases
  • Field mappings

Question 158

Question
Which of the following is not a good use case for a data management campaign?
Answer
  • Standardizing country values
  • Prevent duplicates from being created
  • Blacklisting competitors from getting emails
  • Stop emailing people who bounce multiple times

Question 159

Question
For which of the following types of email messages can the operational setting be used?
Answer
  • Newsletter
  • New product announcement
  • Registration confirmation
  • Webinar invite

Question 160

Question
Which of the following bounces are categorized as hard bounces? (Choose all that apply)
Answer
  • Full mailbox
  • Server unavailable
  • Spam block
  • Invalid email

Question 161

Question
Which of the following is not a benefit of using Marketo forms?
Answer
  • Prevents duplicates in Marketo
  • Allows you to prepopulate data that you already have
  • Allows you to gather extra information over time instead of asking the same questions
  • Lets you have complete control over the look and feel of the form

Question 162

Question
If you wanted to only ask US leads for their state on a form, which functionality would you use?
Answer
  • Hidden field
  • Conditional formatting
  • Field sets
  • Visibility rules

Question 163

Question
The easiest way to display your custom fields in another language is to change the form locale.
Answer
  • True
  • False

Question 164

Question
Which of the following cannot be edited in a form?
Answer
  • Submit button text
  • Error and validation text
  • Social button text
  • Label text

Question 165

Question
Which of the following is not an option that you can choose for a follow up page after someone fills out a form?
Answer
  • Stay on page
  • External URL
  • Landing page
  • Close window

Question 166

Question
You have three mandatory fields that you want to always show on your form and 5 additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling?
Answer
  • Number of blank fields = 2
  • Number of blank fields = 3
  • Number of blank fields = 5
  • Number of blank fields =

Question 167

Question
Which of the following is not a way you can populate a hidden field?
Answer
  • Inferred data
  • URL parameter
  • Cookie
  • Referrer parameter

Question 168

Question
If you intended to ensure that leads always used the same format when entering phone numbers on your form, which functionality would you use?
Answer
  • Input masking
  • Hint text
  • Form validation
  • Tooltip instructions