How Airbnb designs for trust - Part 2. Final test

So now it's two years later. I'm unemployed, I'm almost [blank_start]broke[blank_end], my roommate moves out, and then the rent goes up. And then I learn there's a design conference coming to town, and all the hotels are sold out. And I've always believed that turning fear into fun is the gift of [blank_start]creativity[blank_end]. 2:55 So here's what I pitch my best friend and my new roommate Brian Chesky: "Brian, thought of a way to make a few bucks -- turning our place into 'designers bed and breakfast,' offering young designers who come to town a place to [blank_start]crash[blank_end], complete with wireless Internet, a small desk space, sleeping mat, and breakfast each morning. Ha!" 3:15 We built a [blank_start]basic[blank_end] website and Airbed and Breakfast was born. Three lucky guests got to stay on a 20-dollar airbed on the hardwood floor. But they loved it, and so did we. I swear, the ham and Swiss cheese omelets we made tasted totally different because we made them for our guests. We took them on [blank_start]adventures[blank_end] around the city, and when we said goodbye to the last guest, the door latch clicked, Brian and I just stared at each other. Did we just discover it was possible to make friends while also making rent? 3:51 The [blank_start]wheels[blank_end] had started to turn. My old roommate, Nate Blecharczyk, joined as engineering co-founder. And we [blank_start]buckled down[blank_end] to see if we could turn this into a business. 4:02 Here's what we [blank_start]pitched[blank_end] investors: "We want to build a website where people publicly post pictures of their most intimate spaces, their bedrooms, the bathrooms -- the kinds of rooms you usually keep closed when people come over. And then, over the Internet, they're going to invite complete strangers to come sleep in their homes. It's going to be huge!" 4:24 (Laughter) 4:26 We sat back, and we waited for the rocket ship to [blank_start]blast off.[blank_end] It did not. No one in their right [blank_start]minds[blank_end] would invest in a service that allows strangers to sleep in people's homes. Why? Because we've all been taught as kids, strangers equal danger. 4:45 Now, when you're faced with a problem, you [blank_start]fall back[blank_end] on what you know, and all we really knew was design. In art school, you learn that design is much more than the look and feel of something -- it's the whole experience. We learned to do that for objects, but here, we were aiming to build Olympic trust between people who had never met. Could design make that happen? Is it possible to design for trust