Adobe Analytics Certification Test

Description

Test your knowledge in Adobe Analytics with this 30 minute quiz and receive your certification.
Winona  Mortley
Quiz by Winona Mortley, updated more than 1 year ago
Winona  Mortley
Created by Winona Mortley almost 8 years ago
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Resource summary

Question 1

Question
What is a 'Single Page Visit'?
Answer
  • The number of visits where only one Page View has been recorded during the entire visit.
  • A single hit visit where there is only one Page View, and no other Link Event or server call has occurred.
  • When the user scrolls down the page without interacting (clicking) with the page at all and then closes their browser
  • When the same value is recorded consecutively.

Question 2

Question
All metrics are available in all reports.
Answer
  • True
  • False

Question 3

Question
Page views do not include reloads and user’s clicks of the back button.
Answer
  • True
  • False

Question 4

Question
Choose the correct description of conversion variables (eVars).
Answer
  • Persistent variables that they hold their value for more than one page.
  • Non-persistent variables that track page level activity.
  • Provides information about who and what type of visitors are viewing the site.
  • Tracks roughly where a visitor is physically located.

Question 5

Question
What is the 'Next Page Flow' report?
Answer
  • A report that shows you an exhaustive list of pages visitors go to after viewing the chosen page.
  • A report that shows you, from a selected page, the pages visitors most often visited before the selected page.
  • A report that shows the number of visitors who successfully visited a specified sequence of pages, as well as the number of visitors who moved to the next step or fell out of the sequence.
  • A report that shows you, from a selected page, the next pages visitors most often visit after the selected page.

Question 6

Question
UTM codes are extra text added to the end of the URLs to track Internal Campaigns.
Answer
  • True
  • False

Question 7

Question
A visitor views his first page at 9:00am, then goes to the second page at 9:15am and views his third page at 10:30am. How many visits would that be?
Answer
  • 1
  • 2
  • 3
  • 4

Question 8

Question
Props (Conversion variables) persist between pages.
Answer
  • True
  • False

Question 9

Question
What kind of value does 'Tracking Code' have?
Answer
  • Dimension
  • Date
  • Metric
  • Event

Question 10

Question
Which one of these should you use to block particular referring pages for your site?
Answer
  • Exclude by IP address
  • Internal URL filters
  • Configuration
  • Referring Domain

Question 11

Question
You can create a dashboard or a reportlet from any report.
Answer
  • True
  • False
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