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Adobe Cert Training 102

Description

Prep for Adobe Site Catalyst exams
Adam Schnaare
Quiz by Adam Schnaare, updated more than 1 year ago More Less
Adam Schnaare
Created by Adam Schnaare almost 9 years ago
Adam Schnaare
Copied by Adam Schnaare almost 9 years ago
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Resource summary

Question 1

Question
In regard to the s.tl() method, what do 'o','e',and 'd' represent respectively?
Answer
  • custom, exit, download
  • overhead, exit, destination
  • internal, external, description

Question 2

Question
s.events='event1:1234abcd' is an example of what?
Answer
  • Event serialization
  • Event concatenation
  • External link tracking

Question 3

Question
Event serialization must be enabled by clientCare
Answer
  • True
  • False

Question 4

Question
Events can hold what type of data?
Answer
  • Counters
  • Numeric and currency
  • Booleans

Question 5

Question
What is a good example of events being used as a counter?
Answer
  • s.events = 'event1'
  • s.events = 'event1'; s.products=';product;1;2.99;event1=100'
  • s.events = 'event1=5'
  • s.events = 'event1'; s.products=';product;1;2.99;event1=1.99'

Question 6

Question
What is a good example of events being used as currency?
Answer
  • s.events = 'event1'; s.products=';product;1;2.99;event1=1.99'
  • s.events = 'event1=5'
  • s.events = 'event1'; s.products=';product;1;2.99;event1=100'
  • s.events = 'event1'

Question 7

Question
There are two types of merchandising, product string and conversion variable
Answer
  • True
  • False

Question 8

Question
Where is the merchandising category in the product string?
Answer
  • s.products = ';product;;;;eVar2=merchandising category'
  • s.products = ';product;;eVar2=merchandising category;;'
  • s.products = ';product;eVar2=merchandising category;;;'
  • s.products = 'eVar2=merchandising category;product;;;;'

Question 9

Question
Conversion variable needs to use a non-binding event, which you will set in the Admin console
Answer
  • True
  • False

Question 10

Question
You can fire the merchandising value at any time.
Answer
  • True
  • False

Question 11

Question
What is a good example of the s.hier variable?
Answer
  • s.hier1 = 'products|shirts|red polo'
  • s.hier1 = 'products with shirts and polos'
  • s.hier1 = ';products;shirts,red,polo'
  • s.hier1 = ';products;shirts|red|polo'

Question 12

Question
eVars persist
Answer
  • True
  • False

Question 13

Question
s.props persist
Answer
  • True
  • False

Question 14

Question
eVars allocation can be set to...
Answer
  • most recent(last)
  • original value(first)
  • linear
  • open
  • auto

Question 15

Question
eVar expiration can be set to...
Answer
  • [visit, hit, never, minute, hour, purchase, product events, custom]
  • [visit, hit, never, minute, hour, props, product events, custom]
  • [visit, hit, never, minute, hour, props, purchase, custom]
  • [visit, hit, default, minute, hour, purchase, props, custom]

Question 16

Question
Props can be enabled for...
Answer
  • List support
  • Pathing
  • Participation
  • Boolean triggers

Question 17

Question
Pathing gives you the path a visitor took to get to your site
Answer
  • True
  • False

Question 18

Question
Conversion events are determined by successfully authenticating to back-end servers
Answer
  • True
  • False

Question 19

Question
What is a good example of the campaign variable?
Answer
  • s.campaign=s.getQueryParam('cid')
  • s.campaign='event1=100'
  • s.campaign=s.servers.toLowerCase()
  • s.campaign=s.setQueryParam('cid')

Question 20

Question
A document used to illustrate which variables you are using and how they are being used.
Answer
  • Quality Assurance Test Plan
  • Solution Design Document
  • Variable Pathing Plan
  • Research and Analysis Document

Question 21

Question
An Adobe provided browser favorite/bookmark that allows you to view Adobe image requests on a page
Answer
  • Internet Explorer 6
  • Digital Pulse Debugger
  • Firebug
  • Chrome Dev Tools

Question 22

Question
Digital Pulse Debugger shows SiteCatalyst, Test&Target, Recommendations, AudienceManager, Survey and Adlens tags
Answer
  • True
  • False

Question 23

Question
Digital Pulse Debugger provides options to URL Decode, Auto Refresh and view in a Friendly Format
Answer
  • True
  • False

Question 24

Question
What requires Adobe ClientCare to complete?
Answer
  • Identifying supported users
  • Enabling hierarchy variables
  • Enabling conversion visits and visitors
  • Enabling s.transactionID for data integrations
  • Enabling s.tnt variable for T&T integrations
  • Changing the currency for a report suite after initial creation
  • Disabling a report suite
  • Enabling event serialization

Question 25

Question
Datawarehouse is a real-time repository of SC Data.
Answer
  • True
  • False

Question 26

Question
SAINT is a cloud-based storage solution for SC-referenced assets.
Answer
  • True
  • False

Question 27

Question
What Adobe product provides deepest insights and concise segmentation as revealed by unlimited real-time visitor info?
Answer
  • Datawarehouse
  • SAINT
  • Discover
  • VISTA
  • Data Sources

Question 28

Question
What Adobe product allows you to apply a rule or logic to your SiteCatalyst data after it has been collected, but before it's stored in Adobe's tables.
Answer
  • Datawarehouse
  • SAINT
  • Discover
  • VISTA
  • Data sources

Question 29

Question
What variable can be used to enable multi-suite tagging?
Answer
  • s_accounts
  • eVars
  • props
  • channel

Question 30

Question
What Adobe product allows offline data  or additional online data to easily be imported and immediately made available in reporting and tied to siteCatalyst data using a transactionID?
Answer
  • Data Sources
  • SAINT
  • Datawarehouse
  • Discover
  • VISTA

Question 31

Question
What is the preferred method for submitting data to Data Sources?
Answer
  • FTP
  • API
  • SMS
  • ACME

Question 32

Question
What Adobe product is a compressed file containing raw tab-delimited traffic data for a report suite?
Answer
  • Data Feed
  • Data Sources
  • SAINT
  • Datawarehouse

Question 33

Question
What Adobe product is a tool used to segment data retrospectively from Datawarehouse and become available in a new report suite in SC?
Answer
  • VISTA
  • ASI
  • Discover
  • Data Sources

Question 34

Question
What Adobe tool simplifies data collection by allowing you to manage your variable data as it's being sent to reporting?
Answer
  • Processing Rules
  • VISTA Rules
  • Client Rules
  • Datawarehouse

Question 35

Question
What is Adobe's order of rule operations?
Answer
  • Data collection > Processing Rules > VISTA > Marketing Channel Processing Rules
  • Data collection > VISTA > Processing Rules > Marketing Channel Processing Rules
  • Data collection > Marketing Channel Processing Rules > VISTA > Processing Rules
  • Data collection > Processing Rules > Marketing Channel Processing Rules > VISTA

Question 36

Question
SAINT classifications are additional data attributes or properties that are applied to the key value
Answer
  • True
  • False

Question 37

Question
Select the types of classifications
Answer
  • Campaign
  • Creative
  • Metric Specific
  • Variable
  • Conversion

Question 38

Question
Campaign classifications are defined as
Answer
  • elements that will not vary within the campaign, such as the name or owner
  • elements that do vary between placements or instances of the campaign. Includes media type, headline, keyword or vendor.
  • fixed numeric values associated with a campaign, such as the hard cost for a campaign

Question 39

Question
Metric specific classifications are defined as
Answer
  • fixed numeric values associated with a campaign, such as the hard cost for a campaign
  • elements that do vary between placements or instances of the campaign. Includes media type, headline, keyword or vendor.
  • elements that will not vary within the campaign, such as the name or owner

Question 40

Question
Classifications create additional reports that can be found under the variable you are classifying in reporting, these reports further breakout your reporting by the classifications you have created
Answer
  • True
  • False

Question 41

Question
Place siteCatalyst page code just after the <body> tag for the best performance
Answer
  • True
  • False

Question 42

Question
Legacy code or H code has the most plugin support as all of the plugins are not supported in AppMeasurement
Answer
  • True
  • False

Question 43

Question
AppMeasurement library
Answer
  • is 3-5 times faster than H.25
  • has native support for most used plugins
  • is small and fast enough to be used on mobile sites but has all the power of the old H-code so it can be used on the web
  • supports deploying the s_code and page code inside the head tag, which was not fully supported in H code
  • supports running multiple version of a library at the same time by using different object names (instead of "s" you could use "s_new", etc...)
  • intentionally redirects Internet Explorer 6 an 7 users to a Microsoft-sanctioned upgrade site
  • acts as a polyfil for HTML5 element definition standards

Question 44

Question
How might you exclude internal traffic?
Answer
  • Use the internal url filter in the admin console to determine which domains you want to collect traffic from
  • Use s.linkInternalFilters in the JS library to determine which domains are considered internal
  • Submit all internal requests from the https:// protocol.

Question 45

Question
How might you tag a 404 page?
Answer
  • Use the pageType variables to designate a 404 page.
  • Ensure that the pageName variable is not populated on the 404 error page.
  • Add pathing to the s.errorPage variable.

Question 46

Question
Plugins:
Answer
  • Are JS utilities or functions that are added to your standard JS library and are primarily used to modify or add to the existing functionality.
  • Are Community-driven JS modules housed on the popular open-source site GitHub.
  • Extend the capabilities of the JS library to provide functionality that is not provided by default
  • Are enabled by setting s.usePlugins = true and placing the plugin configuration in the s_doPlugins function

Question 47

Question
What plugin is generally used to grab a value from an identified query parameter in your url string?
Answer
  • s.getQueryParam
  • s.queryStringParam
  • s.parseQueryString
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