How People Think Public

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4. Understanding how people think is crucial if you’re going to design for them. Just as there are visual illusions, there are also thinking illusions. This chapter describes some of the interesting things the brain does as it makes sense of the world.

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Module Information

Mind Map

This section describes different types of mental processing that are more challenging than others
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Note

This section is about how the mind wanders more than you think.
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Slide Set

This section is about how people are defensive when uncertain. It explores the different what ifs when uncertain, forced, or certain.
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Note

You're in a state of flow where you forget everything else and focussed.
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Mind Map

Telling stories is the best way for people to process information. Evoking emotions and to engage.
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Note

How time can affect someone's ability and mind.
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Note

People learn best by example. Don’t just tell people what to do. Show them.
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Note

How people from different cultures and mainly regions perceive images.
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Note

Everyone creates mental models to help represent their thought process.
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Quiz

13 questions on covers each section of Chapter 4
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