Copy and Edit

Marketing I

Description

Grado Marketing Quiz on Marketing I, created by anne_mane on 27/05/2016.
anne_mane
Quiz by anne_mane, updated more than 1 year ago
anne_mane
Created by anne_mane almost 8 years ago
8
1
0

Resource summary

Question 1

Question
Brand exchanges created by consumers themselves- both invited and uninvited - by which consumers are playing sn increasing role in shaping their own bran experiences and those of other consumers[blank_start].[blank_end]
Answer
  • Consumer-generated marketing

Question 2

Question
Working closely with partners in other company departments and outside the company to jointly bring greater value to customers [blank_start]...[blank_end]
Answer
  • Partner relationship management

Question 3

Question
The value of the entire stream of purchases a customer makes over a lifetime of patronage [blank_start]...[blank_end]
Answer
  • Customer lifetime value

Question 4

Question
The portion of the customer's purchasing that a company gets in its product categories .[blank_start]..[blank_end]
Answer
  • Share of customer

Question 5

Question
The total combined customer lifetime values of all of the company's customers [blank_start]..[blank_end].
Answer
  • Customer equity

Question 6

Question
Using digital marketing tools such as Websites, social media, mobile apps and ads, online video, email, and blogs and engage customers anywhere, at any time, via their digital devices [blank_start]...[blank_end]
Answer
  • Digital and social media marketing

Question 7

Question
The process of developing and mantaining strategic fit between the organization's goals and capabilities and its changing marketing opportunities [blank_start]...[blank_end]
Answer
  • strategic planning

Question 8

Question
A statement of the organization's purposes - what it wants to accomplish in the larger environment [blank_start]...[blank_end]
Answer
  • Mission statement

Question 9

Question
The collection of businesses and products that make up the company [blank_start]...[blank_end]
Answer
  • Business portfolio

Question 10

Question
The process by which management evaluateS the products and businesses that make up the company [blank_start]...[blank_end]
Answer
  • Portfolio analysis

Question 11

Question
A portfolio-planning tool for identifying companies growth opportunities through market penetration, market development, product development, or diversification [blank_start]...[blank_end]
Answer
  • Product/market expansion grid

Question 12

Question
A protfolio-planning method that evaluates a company's SBU in terms of market growth rate and relative market share [blank_start]...[blank_end]
Answer
  • Growth-share matrix

Question 13

Question
Company growth by increasing sales of current products to current market segments without changing the product [blank_start]...[blank_end]
Answer
  • Market penetration

Question 14

Question
Company growth by identifying and developing new market segments for current company products [blank_start]...[blank_end]
Answer
  • Market development

Question 15

Question
Company growth by offering modified or new products to current market segments [blank_start]...[blank_end]
Answer
  • Product development

Question 16

Question
Company growth through starting up or aquiring businesses outside the company's current products and markets [blank_start]...[blank_end]
Answer
  • Diversification

Question 17

Question
The network made up of the company, its suppliers, its distributors, and, ultimately, its customers who partner with each other to improve the performance of the entire system [blank_start]...[blank_end]
Answer
  • Value delivery network

Question 18

Question
The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships [blank_start]...[blank_end]
Answer
  • Marketing strategy

Question 19

Question
Dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors, and who might require separate products or marketing programs [blank_start]...[blank_end]
Answer
  • Market segmentation

Question 20

Question
A group of consumers who respond in a similar way to a given set of marketing efforts [blank_start]...[blank_end]
Answer
  • Market segment

Question 21

Question
The process of evaluating each market segment's attractiveness and selecting one or more segments to enter [blank_start]...[blank_end]
Answer
  • Market targetting

Question 22

Question
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers [blank_start]...[blank_end]
Answer
  • Positioning

Question 23

Question
Actually differentiating the market offering to create superior customer value [blank_start]...[blank_end]
Answer
  • Differentiation

Question 24

Question
The set of tactical marketing tools - product, price, place and promotion - that the firm blends to produce the respone it wants in the target market - guided by marketing strategy [blank_start]...[blank_end]
Answer
  • Marketing mix

Question 25

Question
Turning marketing strategies and plans into marketing actions to accomplish strategic marketing objectives [blank_start]...[blank_end]
Answer
  • Marketing implementation

Question 26

Question
Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved [blank_start]...[blank_end]
Answer
  • Marketing control

Question 27

Question
Checking ongoing performance against the annual plan [blank_start]...[blank_end]
Answer
  • Operating control

Question 28

Question
The net return from a marketing investment divided by the costs of the marketing investment [blank_start]...[blank_end]
Answer
  • Marketing return on investment (mkt ROI)

Question 29

Question
Meaningful sets of marketing performance measures in a single desplay used to monitor strategic marketing performance [blank_start]...[blank_end]
Answer
  • Marketing dashboards

Question 30

Question
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return [blank_start]...[blank_end]
Answer
  • Marketing

Question 31

Question
States of felt deprivation [blank_start]...[blank_end]
Answer
  • Needs

Question 32

Question
The form human needs take as they are shaped by culture and individual personality [blank_start]...[blank_end]
Answer
  • Wants

Question 33

Question
Human wants that are baked by buying power [blank_start]...[blank_end]
Answer
  • Demands

Question 34

Question
Some combination of products, services, information, or experiences offered to a market to satisfy a need or want [blank_start]...[blank_end]
Answer
  • Market offerings

Question 35

Question
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products [blank_start]....[blank_end]
Answer
  • Marketing myopia

Question 36

Question
The act of obtaining a desired object from someone by offering something in return [blank_start]...[blank_end]
Answer
  • exchange

Question 37

Question
The set of all actual and potential buyers of a product or service [blank_start]...[blank_end]
Answer
  • Market

Question 38

Question
The art and science of choosing target markets and building profitable relationships with them [blank_start]...[blank_end]
Answer
  • Marketing management

Question 39

Question
The idea that consumers will favor products that are available and highly affordable, therefore, the organization should focus on improving production and distribution efficiency [blank_start]...[blank_end]
Answer
  • Production concept

Question 40

Question
The idea that consumers will favor products that offer most quality, perfomance, and features, therefore, the organization should devote its energy to making continuous product improvements [blank_start]...[blank_end]
Answer
  • Product concept

Question 41

Question
The idea that consumers will not buy enoguh of the firm's products unless the firm undertakes a large-scale selling and promotion effort [blank_start]...[blank_end]
Answer
  • Selling concept

Question 42

Question
A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do [blank_start]...[blank_end]
Answer
  • Marketing concept

Question 43

Question
The idea that a company's marketing decisions should consider consumer's wants, the comapny requirements, consumer's long-run interests, and society's long-run interests [blank_start]...[blank_end]
Answer
  • Societal marketing concept

Question 44

Question
The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction [blank_start]...[blank_end]
Answer
  • Customer relationship management

Question 45

Question
The customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers [blank_start]...[blank_end]
Answer
  • Customer-perceived value

Question 46

Question
The extent to which a product's perceived performance matches a buyer's expectations [blank_start]...[blank_end]
Answer
  • Customer satisfaction

Question 47

Question
Making the brand a meaningful part of consumer's conversations and lives by fostering direct and continuous customer involvement in shaping brand conversations, experiences, and community [blank_start]...[blank_end]
Answer
  • Customer-engagement marketing

Question 48

Question
The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers [blank_start]...[blank_end]
Answer
  • Marketing environment

Question 49

Question
The actors close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics [blank_start]...[blank_end]
Answer
  • Microenvironment

Question 50

Question
The larger societal forces that affect the environmetn - demographic, economic, natural, technological, political and cultural forces [blank_start]...[blank_end]
Answer
  • Macroenvironment

Question 51

Question
Firms that help the company to promote, sell and distribute its goods to final buyers. (Important component of the value delivery network) [blank_start]...[blank_end]
Answer
  • Marketing intermediaries

Question 52

Question
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives [blank_start]...[blank_end]
Answer
  • Public

Question 53

Question
The study on human populations in terms of size, density, location, age, gender, race, occupation, and other statistics [blank_start]...[blank_end]
Answer
  • Demography

Question 54

Question
The 78 million people born during the years following World War II and lasting until 1964 [blank_start]...[blank_end]
Answer
  • Baby boomers

Question 55

Question
The 49 million people born between 1965 and 1976 in the "birth death" following the baby boom [blank_start]...[blank_end]
Answer
  • Generation X

Question 56

Question
The 83 million children of the baby boomers born between 1977 and 2000 [blank_start]...[blank_end]
Answer
  • Millennials (Generation Y)

Question 57

Question
People born after 2000 (although many analysts include people born after 1995) who make up the kids, tweens, and teen markets [blank_start]...[blank_end]
Answer
  • Generation Z

Question 58

Question
Economic factors that affect consumer purchasing power and spending patterns [blank_start]...[blank_end]
Answer
  • Economic environment

Question 59

Question
The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities [blank_start]...[blank_end]
Answer
  • Natural environment

Question 60

Question
Developing strategies and practices that create a world economy that the planet can support indefinitely [blank_start]Environmental sustainability[blank_end]
Answer
  • Environmental sustainability

Question 61

Question
Forces that create new technologies, creating new product and market opportunities [blank_start]Technological environment[blank_end]
Answer
  • Technological environment

Question 62

Question
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society [blank_start]Political environment[blank_end]
Answer
  • Political environment

Question 63

Question
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors [blank_start]Cultural environment[blank_end]
Answer
  • Cultural environment

Question 64

Question
Fresh undertanding of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships [blank_start]Customer insights[blank_end]
Answer
  • Customer insights

Question 65

Question
People and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights [blank_start]Marketing information system (MIS)[blank_end]
Answer
  • Marketing information system (MIS)

Question 66

Question
Electronic collections of consumer and market information obtained from data sources within the company network [blank_start]Internal databases[blank_end]
Answer
  • Internal databases

Question 67

Question
The systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment [blank_start]Competitive marketing intelligence[blank_end]
Answer
  • Competitive marketing intelligence

Question 68

Question
The systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization [blank_start]Marketing research[blank_end]
Answer
  • Marketing research

Question 69

Question
Marketing research to gather preliminary information that will help define the porblems and suggest hypotheses [blank_start]Exploratory research[blank_end]
Answer
  • Exploratory research

Question 70

Question
Marketing research to beter describemarketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers [blank_start]Descriptive research[blank_end]
Answer
  • Descriptive research

Question 71

Question
Marketing research to test hypotheses about cause-and-effect relationships [blank_start]Causal research[blank_end]
Answer
  • Causal research

Question 72

Question
Information that already exists somewhere, having been collected for another purpose [blank_start]Secondary data[blank_end]
Answer
  • Secondary data

Question 73

Question
Information collected for the specific purpose at hand [blank_start]Primary data[blank_end]
Answer
  • Primary data

Question 74

Question
Gathering primary data by observing relevant people, actions and situations [blank_start]Observational research[blank_end]
Answer
  • Observational research

Question 75

Question
A form of observational research that invoves sendinf trained observers to watch and interact with consumers in their "natural environments" [blank_start]Ethnographic research[blank_end]
Answer
  • Ethnographic research

Question 76

Question
Gathering primary data by asking people questions about their knowledge, attitudes, preferences and buying behavior [blank_start]Survey research[blank_end]
Answer
  • Survey research

Question 77

Question
Gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses. [blank_start]Experimental research[blank_end]
Answer
  • Experimental research

Question 78

Question
Personal interviewing that involves inviting 6 to 10 people to gather for a few hours with trained interviewer to talk about a product, service, or ogranization. The interviewer focuses the group discussion on important issues [blank_start]Focus group interviewing[blank_end]
Answer
  • Focus group interviewing

Question 79

Question
Collecting primary data online through internet surveys, online focus groups, Web-based experiments, or tracking consumers' online behavior [blank_start]Online marketing research[blank_end]
Answer
  • Online marketing research

Question 80

Question
Gathering in a small group of people online with a trained moderator to chat about a product, service, or organization and gain quantitative insights about consumer attitudes and behavior [blank_start]Online focus groups[blank_end]
Answer
  • Online focus groups

Question 81

Question
Using online consumer tracking data to target advertisements and marketing offers to specific consumers [blank_start]Behavioral targetting[blank_end]
Answer
  • Behavioral targetting

Question 82

Question
A segment of the population selected for marketing research to represent the population as a whole [blank_start]Sample[blank_end]
Answer
  • Sample

Question 83

Question
Managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty [blank_start]Customer relationship management (CRM)[blank_end]
Answer
  • Customer relationship management (CRM)

Question 84

Question
The buying behavior of final consumers - individuals and households that buy goods and services for personal consumption [blank_start]Consumer buyer behavior[blank_end]
Answer
  • Consumer buyer behavior

Question 85

Question
All the individuals and households that buy or acquire goods and services for perosnal consumption [blank_start]Consumer market[blank_end]
Answer
  • Consumer market

Question 86

Question
The set of basic values, perceptions, wants and behaviors learned by a member of society from family and other important institutions [blank_start]Culture[blank_end]
Answer
  • Culture

Question 87

Question
A group of people with shared value systems based on common life experiences and situations [blank_start]Subculture[blank_end]
Answer
  • Subculture

Question 88

Question
Including ethnic themes and cross cultural perspectives within a brand's mainstream marketing, appealing to consumer similarities across subcultures rather than differences [blank_start]Cross-cultural marketing[blank_end]
Answer
  • Cross-cultural marketing

Question 89

Question
Relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors [blank_start]Social class[blank_end]
Answer
  • Social class

Question 90

Question
Two or more people who interact to accomplish individual or mutual goals [blank_start]Group[blank_end]
Answer
  • Group

Question 91

Question
The impact of the personal words and recommendations of trusted friends, associates, and other consumers on buying behavior [blank_start]Word-of-mouth influence[blank_end]
Answer
  • Word-of-mouth influence

Question 92

Question
A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others [blank_start]Opinion leader[blank_end]
Answer
  • Opinion leader

Question 93

Question
Online social communities - blogs, social networking Websites, and other online communities - where people socialize or exchange informations and opinions [blank_start]Online social networks[blank_end]
Answer
  • Online social networks

Question 94

Question
A person's pattern on living as expressed in his or her activities, interests, and opinions [blank_start]Lifestyle[blank_end]
Answer
  • Lifestyle

Question 95

Question
The unique psuchological characteristics that distinguish a person or group [blank_start]Personality[blank_end]
Answer
  • Personality

Question 96

Question
A need that is sufficiently pressing to direct the person to seek a satisfaction of the need [blank_start]Motive (drive)[blank_end]
Answer
  • Motive (drive)

Question 97

Question
The process by which people select, organize, and interpret information to form a meaningful picture of the wold [blank_start]Perception[blank_end] - Selective Distorsion - Subliminal advertising
Answer
  • Perception

Question 98

Question
Changes in an individual's behavior arising from experience [blank_start]Learning[blank_end]
Answer
  • Learning

Question 99

Question
A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea [blank_start]Attitude[blank_end]
Answer
  • Attitude

Question 100

Question
Buyer discomfort caused by post purchase conflict [blank_start]Cognitive dissonance[blank_end]
Answer
  • Cognitive dissonance

Question 101

Question
A good, service, or idea that is perceived by some potential customers as new [blank_start]New product[blank_end]
Answer
  • New product

Question 102

Question
The mental process through which an individual passes from first hearing about an innovation to final adoption [blank_start]Adoption process[blank_end]
Answer
  • Adoption process

Question 103

Question
The buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rentedm or supplied to others [blank_start]Business buyer behavior[blank_end]
Answer
  • Business buyer behavior

Question 104

Question
The decision process by which business buyers determine which products and services their organizations needs to purchase and then find, evaluate and choose among alternative suppliers and brands [blank_start]Business buying process[blank_end] Far fewer but far larger buyers
Answer
  • Business buying process

Question 105

Question
Business demand that ultimately comes from (derives from) the demand for consumer goods [blank_start]Derived demand[blank_end]
Answer
  • Derived demand

Question 106

Question
Systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials for use in making products or reselling them to others [blank_start]Supplier development[blank_end]
Answer
  • Supplier development

Question 107

Question
A business buying situation in which the buyer routinely reorders something without modifications [blank_start]Straight rebuy[blank_end]
Answer
  • Straight rebuy

Question 108

Question
A business buying situation in which the buyer wants to modify product specifications, prices, terms or suppliers [blank_start]Modified rebuy[blank_end]
Answer
  • Modified rebuy

Question 109

Question
A business buying situation in which the buyer purchases a product or service for the first time [blank_start]New task[blank_end]
Answer
  • New task

Question 110

Question
Buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation [blank_start]System selling (or solutions selling)[blank_end]
Answer
  • System selling (or solutions selling)
Show full summary Hide full summary

Want to create your own Quizzes for free with GoConqr? Learn more.

Similar

10 formidables estrategias de marketing para pequeñas empresas
Laura -
Lenguaje y Comunicación
Lolo Reyes
Retos Actuales en el Marketing Educativo
Diego Santos
Campaña Publicitaria
Isaac Sanchez
Gestión de ventas
Nataly Vélez Gallego
Fundamentos de AdWords 1
Juan Antonio Gonzalez Lombana
Comunicación social y Relaciones Públicas
Danae Maldonado
mapa conceptual marketing internacional
NANCY ARACELI HERNANDEZ JUAREZ
Implementando Google Analytics a WordPress
Laura -
Introducción a la Mercadotecnia
CESAR GUERRERO
ADMINISTRACION DE PROYECTOS
Stefany Mendoza
Browse Library